【摘要】：戰(zhàn)略是企業(yè)發(fā)展的指導(dǎo)思想,是企業(yè)管理的重要部分,它關(guān)系到企業(yè)未來(lái)的發(fā)展方向、關(guān)系到企業(yè)的生死存亡。任何一個(gè)企業(yè)要想具備可持續(xù)發(fā)展的能力,就必須建立切實(shí)可行的發(fā)展戰(zhàn)略。湘電東洋公司作為一家城軌裝備制造企業(yè),成立至今產(chǎn)品質(zhì)量及產(chǎn)品服務(wù)均得到了市場(chǎng)認(rèn)可,公司為了將現(xiàn)有優(yōu)勢(shì)轉(zhuǎn)化為更大的市場(chǎng)優(yōu)勢(shì),必須對(duì)企業(yè)內(nèi)外環(huán)境及條件進(jìn)行綜合分析,以確定公司的發(fā)展戰(zhàn)略。本文分為五個(gè)部分。第一部分通過(guò)對(duì)湘電東洋公司現(xiàn)狀進(jìn)行分析,為湘電東洋公司的發(fā)展戰(zhàn)略找到理論依據(jù)。第二部分運(yùn)用PEST模型和波特五力模型對(duì)湘電東洋公司的外部環(huán)境及行業(yè)環(huán)境進(jìn)行分析,找到公司所面臨的外部機(jī)遇和威脅。第三部分通過(guò)分析湘電東洋公司的內(nèi)部條件,了解公司自身優(yōu)勢(shì)和劣勢(shì)。第四部分運(yùn)用SWOT模型對(duì)湘電東洋公司可采取的戰(zhàn)略進(jìn)行歸納分析,制定公司的戰(zhàn)略發(fā)展目標(biāo),確定湘電東洋公司增長(zhǎng)型的發(fā)展戰(zhàn)略和集中差異化的競(jìng)爭(zhēng)戰(zhàn)略。第五部分確定湘電東洋公司戰(zhàn)略實(shí)施的步驟、原則及重點(diǎn),提出戰(zhàn)略實(shí)施的保障措施。本論文通過(guò)對(duì)湘電東洋公司發(fā)展戰(zhàn)略的研究和制定,對(duì)公司的健康有序發(fā)展具有重要實(shí)際意義,也對(duì)其他裝備制造業(yè)的中小企業(yè)的發(fā)展具有一定的參考價(jià)值。
[Abstract]:Strategy is the guiding ideology of enterprise development and an important part of enterprise management. It is related to the future development direction of enterprise and the survival or death of enterprise. Any enterprise wants to have the ability of sustainable development, must establish the feasible development strategy. As a manufacturing enterprise of urban rail equipment, the company has been recognized by the market for its product quality and service since its establishment. In order to transform its existing advantages into greater market advantages, Must carry on the comprehensive analysis to the enterprise inside and outside the environment and the condition, in order to determine the company's development strategy. This paper is divided into five parts. In the first part, the author analyzes the current situation of Hunan Dongyang Company and finds the theoretical basis for its development strategy. The second part analyzes the external environment and industry environment of Xiangdian Dongyang Company by using PEST model and Porter's five Force Model to find out the external opportunities and threats faced by the company. The third part through the analysis of the internal conditions of Xiangdian Dongyang Company to understand its own strengths and weaknesses. The fourth part uses the SWOT model to sum up and analyze the strategy that can be adopted by the Dongyang Company of Hunan Electric Power Company, formulate the strategic development goal of the company, and determine the development strategy of the growth type of the company and the competition strategy of centralization and differentiation. The fifth part defines the steps, principles and emphases of the strategy implementation of Xiangdian Dongyang Company, and puts forward the safeguard measures of the strategy implementation. Through the research and formulation of the development strategy of Xiangdian Dongyang Company, this paper has important practical significance for the healthy and orderly development of the company, and also has certain reference value for the development of other small and medium-sized enterprises in the equipment manufacturing industry.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F272;F426.61

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