本文選題：祁連山水泥集團(tuán) + 競爭力�。� 參考：《蘭州大學(xué)》2015年碩士論文

【摘要】：過去的十幾年是我國經(jīng)濟(jì)高速發(fā)展的時期,也是我國基礎(chǔ)設(shè)施建設(shè)的蓬勃發(fā)展期,因此帶動了水泥的旺盛需求,大量各種規(guī)模的水泥企業(yè)建成投產(chǎn),快速發(fā)展和增長。而目前我國經(jīng)濟(jì)進(jìn)入中高速發(fā)展的新常態(tài),水泥需求的增長速度也將隨之放緩,水泥生產(chǎn)行業(yè)產(chǎn)能過剩、技術(shù)落后、集中度低等問題日益凸顯。水泥的產(chǎn)量、價格、利潤都呈現(xiàn)出下滑的趨勢,行業(yè)內(nèi)企業(yè)都將面臨著更嚴(yán)峻的挑戰(zhàn)。因此,水泥企業(yè)如何準(zhǔn)確地了解本企業(yè)以及競爭對手的競爭力信息,準(zhǔn)確掌握本企業(yè)的競爭力優(yōu)勢以及劣勢,成為企業(yè)制定相應(yīng)的競爭戰(zhàn)略、改進(jìn)內(nèi)部管理水平等的關(guān)鍵問題。水泥企業(yè)迫切需要運(yùn)用系統(tǒng)、科學(xué)的方法,從全面提升企業(yè)競爭力的實(shí)際需要出發(fā),對企業(yè)競爭力進(jìn)行評價和分析。這樣,對水泥生產(chǎn)企業(yè)的競爭力進(jìn)行評價和研究具有十分重要的意義。祁連山水泥集團(tuán)是甘、青地區(qū)水泥行業(yè)的龍頭老大,其在甘、青地區(qū)的市場占有率將近一半,是我國12家重點(diǎn)水泥企業(yè)之一,也是甘肅第2家上市公司。本文以祁連山水泥集團(tuán)為主要研究對象,利用各水泥上市公司年報的數(shù)據(jù),通過因子分析對各水泥上市公司的綜合競爭力進(jìn)行評價,并通過比較對祁連山水泥各個方面的競爭力水平進(jìn)行分析,以發(fā)現(xiàn)其競爭的優(yōu)劣勢,達(dá)到有針對性地提升競爭力的目的。論文分為以下幾部分：第1章是緒論。介紹選題的背景、研究的意義以及文章的主要框架。第2章介紹祁連山水泥集團(tuán)公司發(fā)展歷史及現(xiàn)狀,并對其所處的甘、青水泥區(qū)域市場以及全國的大環(huán)境形勢進(jìn)行分析。第3章主要介紹企業(yè)競爭力的概念以及競爭力評價的相關(guān)理論。第4章構(gòu)建水泥上市公司競爭力評價模型。首先構(gòu)建水泥企業(yè)競爭力的評價指標(biāo)體系,其次選擇介紹競爭力綜合評價方法——因子分析法。第5章中選擇滬深兩市的17家水泥上市公司的2013年報中的競爭力相關(guān)數(shù)據(jù),利用因子分析對這17家水泥上市公司的綜合競爭力進(jìn)行評價、排名,通過比較分析祁連山水泥競爭力,最后分析影響祁連山水泥競爭力的因素。第6章提出祁連山水泥集團(tuán)競爭力提升對策。最后第7章總結(jié)全文,并指出本文的局限性及展望。
[Abstract]:The past decade has been a period of rapid economic development in China and a period of vigorous development of infrastructure construction in our country. As a result, a large number of cement enterprises of various sizes have been built and put into production, and rapid development and growth have led to the exuberant demand for cement. At present, with the rapid development of our economy, the growth rate of cement demand will also slow down. The problems of overcapacity, backward technology and low concentration in cement production industry are increasingly prominent. Cement production, prices, profits are all showing a downward trend, industry enterprises will face more serious challenges. Therefore, how to accurately understand the competitive information of the enterprise and its competitors, accurately grasp the competitive advantages and disadvantages of the enterprise, become the key issues for the enterprise to formulate the corresponding competitive strategy and improve the level of internal management. Cement enterprises urgently need to use systematic and scientific methods to evaluate and analyze the competitiveness of enterprises in view of the actual need to enhance the competitiveness of enterprises in an all-round way. Therefore, it is of great significance to evaluate and study the competitiveness of cement production enterprises. Qilian Mountain cement Group is the leader of the cement industry in Gansu and Qinghai, and its market share in Gansu and Qinghai is nearly half. Qilian cement Group is one of the 12 key cement enterprises in China and the second listed company in Gansu Province. Taking Qilian Mountain cement Group as the main research object, using the annual report data of the cement listed companies, this paper evaluates the comprehensive competitiveness of the cement listed companies by factor analysis. By comparing and analyzing the competitive level of Qilian Mountain cement, we can find out the advantages and disadvantages of the competition, and achieve the aim of improving the competitiveness. The thesis is divided into the following parts: the first chapter is the introduction. Introduce the background of the topic, the significance of the study and the main framework of the article. Chapter 2 introduces the development history and present situation of Qilian Mountain cement Group Company, and analyzes the regional market of Gan and Qing cement as well as the environment situation of the whole country. Chapter 3 mainly introduces the concept of enterprise competitiveness and the relevant theory of competitiveness evaluation. Chapter 4 constructs the evaluation model of the competitiveness of cement listed companies. Firstly, the evaluation index system of the competitiveness of cement enterprises is constructed, and then the comprehensive evaluation method of competitiveness-factor analysis method is selected. Chapter 5 selects 17 cement listed companies listed in Shanghai and Shenzhen stock markets in the 2013 annual report of the competitiveness data, using factor analysis to evaluate the comprehensive competitiveness of these 17 cement listed companies, ranking, Through comparative analysis of Qilian Mountain cement competitiveness, the final analysis of Qilian Mountain cement competitiveness factors. Chapter 6 puts forward the countermeasures of improving the competitiveness of Qilian Mountain cement Group. Finally, chapter 7 summarizes the full text, and points out the limitations and prospects of this paper.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F271;F426.71

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 吳曉偉,吳偉昶,徐福緣;因子分析模型在企業(yè)競爭力評價中的應(yīng)用[J];工業(yè)技術(shù)經(jīng)濟(jì);2004年06期

2 劉可;匡羅平;;上市公司競爭力評價指標(biāo)體系研究[J];技術(shù)與創(chuàng)新管理;2007年02期

3 劉金波;;工業(yè)企業(yè)競爭力綜合評價體系及方法研究[J];牡丹江師范學(xué)院學(xué)報(哲學(xué)社會科學(xué)版);2006年02期

，

本文編號：1946472