本文選題：戰(zhàn)略轉(zhuǎn)型 + 人力資源規(guī)劃��； 參考：《東北大學(xué)》2015年碩士論文

【摘要】：隨著經(jīng)濟全球化的發(fā)展和逐漸滲透,外部品牌逐步進入中國市場,家電企業(yè)競爭日趨激烈。H公司是全球大型家電著名企業(yè),以白色家電和黑色家電產(chǎn)品研發(fā)、生產(chǎn)經(jīng)營、銷售服務(wù)為主營業(yè)務(wù)。多年的耕耘,大型家電的市場份額占據(jù)翹首位置,其他品類卻差之甚遠(yuǎn)。白色家電的市場已逐步面臨飽和,其他競爭對手瘋狂進入其他品類并占據(jù)一席之地。H公司的整體增長乏力,同時受智能技術(shù)快速發(fā)展,對手公司的快速反應(yīng)也給H公司帶來了威脅。隨著互聯(lián)網(wǎng)技術(shù)和大數(shù)據(jù)挖掘的快速發(fā)展,新形式的盈利模式,使商家與用戶的信息更加透明,制造業(yè)的利潤將越來越低。H公司領(lǐng)先地位和持續(xù)發(fā)展將面臨前所未有的市場考驗。為了生存和發(fā)展,企業(yè)需要變革,對產(chǎn)業(yè)結(jié)構(gòu)明確定位,制定不同的發(fā)展戰(zhàn)略。而戰(zhàn)略的執(zhí)行與實現(xiàn),則必然需落實到人力資源規(guī)劃上。H公司實現(xiàn)新戰(zhàn)略,打造產(chǎn)品領(lǐng)先和迅速占位,與公司的研發(fā)人員息息相關(guān)。本文意在以H公司的研發(fā)人員切入,通過對人力資源規(guī)劃歷史發(fā)展、理論、方法的論述,結(jié)合戰(zhàn)略管理理論和實踐經(jīng)驗,闡明戰(zhàn)略人力資源管理在企業(yè)轉(zhuǎn)型中的重要性,人力資源規(guī)劃在企業(yè)組織發(fā)展中和戰(zhàn)略制定與實施中的地位。運用人力資源規(guī)劃的相關(guān)理論、方法和工具,結(jié)合對H公司內(nèi)外部環(huán)境分析、戰(zhàn)略轉(zhuǎn)型、研發(fā)類人力資源現(xiàn)狀和問題分析,制定出基于H公司戰(zhàn)略轉(zhuǎn)型的人力資源規(guī)劃方案。通過對H公司研發(fā)類人力資源規(guī)劃的個案研究,探索適合大型家電制造業(yè)或具有類似特點的其他大型集團企業(yè)在新的戰(zhàn)略指導(dǎo)下的人力資源規(guī)劃實踐。盤活現(xiàn)有人力資源,充分挖掘人力資源潛能,提高人均效益,實現(xiàn)人力資本增值;同時引進核心人才,支持新業(yè)務(wù)領(lǐng)域的發(fā)展,承接目標(biāo)實現(xiàn);最后結(jié)合各產(chǎn)業(yè)發(fā)展階段和行業(yè)發(fā)展特性,對導(dǎo)入型、發(fā)展型、成熟型、需要轉(zhuǎn)型的四類產(chǎn)業(yè)發(fā)展戰(zhàn)略,分類對研發(fā)人員進行分析,結(jié)合各自的特點、優(yōu)勢和未來的發(fā)展需求,進行系統(tǒng)整合歸納出適合戰(zhàn)略需求的規(guī)劃方法。本文結(jié)合H公司的業(yè)務(wù)需求,進行組織變革及組織整合,建立靈活應(yīng)變的組織類型,以適應(yīng)互聯(lián)網(wǎng)戰(zhàn)略下快速反應(yīng)的市場需求。建立人力資源引進、培養(yǎng)、激勵機制、職業(yè)發(fā)展平臺及和諧的勞動關(guān)系等規(guī)范的人力資源管理體系,保障人力資源規(guī)劃的有效性,驅(qū)動員工實現(xiàn)組織績效。優(yōu)化人力資源管理的信息化,提升人力資源規(guī)劃有效控制,及時、準(zhǔn)確地分析人力資源問題,調(diào)整人力資源規(guī)劃。以專業(yè)的、可靠的人力資源管理體系及信息化建設(shè)等健全的保障體系,促進人力資源規(guī)劃的落地實施,進而支撐組織戰(zhàn)略績效的達(dá)成。
[Abstract]:With the development and gradual penetration of economic globalization, external brands are gradually entering the Chinese market. The competition among home appliance enterprises is becoming increasingly fierce. H Company is a famous enterprise in the world for large household appliances. It develops and produces white appliances and black electrical appliances. Sales services for the main business. After years of hard work, the market share of large appliances occupies a leading position, but other categories are far from good. The market for white goods has gradually become saturated, with other competitors frantically entering other categories and taking their place. H's overall growth is weak, while smart technology is developing rapidly. The quick reaction of rival companies also posed a threat to H. With the rapid development of Internet technology and big data mining, new forms of profit model make the information of businesses and users more transparent. Manufacturing profit will be lower and lower. H's leading position and sustainable development will face unprecedented market test. In order to survive and develop, enterprises need to change, clearly position the industrial structure and formulate different development strategies. The implementation and realization of the strategy must be carried out on the human resource planning. H company to realize the new strategy, to create a product leading and rapid occupation, which is closely related to the company's R & D personnel. The purpose of this paper is to point out the importance of strategic human resource management in the transformation of enterprises by analyzing the historical development, theory and method of human resource planning, combining the theory and practical experience of strategic management with the R & D personnel of H Company. The position of human resource planning in enterprise organization development and strategy formulation and implementation. By using the relevant theories, methods and tools of human resource planning, combined with the analysis of internal and external environment, strategic transformation, R & D human resources status and problems of H Company, the human resource planning scheme based on H Company's strategic transformation is established. Based on the case study of R & D human resource planning in H Company, this paper explores the practice of human resource planning under the guidance of new strategy for other large group enterprises suitable for large household appliances manufacturing industry or other large group enterprises with similar characteristics. Activate the existing human resources, fully tap the potential of human resources, improve the per capita efficiency, achieve human capital appreciation; at the same time, introduce core talents, support the development of new business areas, undertake the realization of the goals; Finally, according to the development stages and characteristics of various industries, the paper analyzes the four types of industry development strategies, which are introduction type, development type, maturity type and need to be transformed, classifies R & D personnel, and combines their respective characteristics, advantages and future development needs. The planning method suitable for strategic demand is concluded through systematic integration. According to the business demand of H Company, this paper carries on the organization reform and organization integration, establishes the flexible organization type, in order to adapt to the quick response market demand under the Internet strategy. The establishment of human resources introduction, training, incentive mechanism, career development platform and harmonious labor relations and other normative human resources management system, to ensure the effectiveness of human resource planning, driving employees to achieve organizational performance. To optimize the informatization of human resource management, to improve the effective control of human resource planning, to analyze human resource problems in a timely and accurate manner, and to adjust human resource planning. With professional and reliable human resource management system and information construction and other sound security system to promote the implementation of human resource planning, and then support the achievement of organizational strategic performance.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F272.92;F416.6

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