本文選題：智能手機(jī)再購買 + 計劃行為理論��； 參考：《現(xiàn)代管理科學(xué)》2016年07期

【摘要】：文章在整合計劃行為理論和技術(shù)接受模型的基礎(chǔ)上構(gòu)建了智能手機(jī)再購買行為意向影響機(jī)制理論模型,并根據(jù)理論模型設(shè)計結(jié)構(gòu)化問卷量表對400位智能手機(jī)用戶展開調(diào)查,采用SPSS17.0和AMOS17.0對數(shù)據(jù)進(jìn)行分析。實證研究表明:消費者智能手機(jī)再購買行為意向主要受到態(tài)度的顯著影響,其次受知覺行為控制的顯著影響;用戶的智能手機(jī)再購買態(tài)度受到感知有用性的顯著影響,感知有用性受到感知易用性的顯著影響。
[Abstract]:Based on the integration of planning behavior theory and technology acceptance model, this paper constructs a theoretical model of the influence mechanism of smartphone repurchase behavior intention, and designs a structured questionnaire according to the theoretical model to investigate 400 smartphone users. The data were analyzed by SPSS17.0 and AMOS17.0. The empirical study shows that: the consumer's repurchase behavior intention of smartphone is mainly influenced by the attitude, then by the perceptual behavior control, and the consumer's smartphone repurchase attitude is significantly affected by perceived usefulness. Perceived usefulness is significantly affected by perceived usability.
【作者單位】： 南開大學(xué)商學(xué)院市場營銷系;南開大學(xué)商學(xué)院;
【基金】：國家自然科學(xué)基金項目(項目號:71372099)
【分類號】：F426.63

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