本文選題：乳制品公司 + 食品安全��； 參考：《廣西大學(xué)》2016年碩士論文

【摘要】：隨著經(jīng)濟(jì)社會(huì)的不斷發(fā)展,處于經(jīng)濟(jì)轉(zhuǎn)軌和社會(huì)轉(zhuǎn)型時(shí)期的中國,難以避免地因?yàn)楦黝惷芏l(fā)不同程度的危機(jī)事件。在各類危機(jī)事件中,食品安全危機(jī)事件不論從爆發(fā)的頻率和人們的關(guān)注度都位居前列。近年來爆發(fā)的食品安全危機(jī)事件如三鹿的“三聚氰胺”事件,肯德基的“蘇丹紅”事件,雙匯的“瘦肉精”事件,光明的“回爐奶”事件等等,無一不是備受媒體和公眾關(guān)注的社會(huì)熱點(diǎn)。食品安全無小事,它不僅關(guān)系到人們的身體健康和社會(huì)的和諧穩(wěn)定,還關(guān)系到食品企業(yè)品牌形象和今后的發(fā)展。在這樣的社會(huì)背景下,進(jìn)行企業(yè)食品安全危機(jī)管理的研究很有必要。本論文以TQ乳制品公司為研究對象,以危機(jī)管理相關(guān)理論作為指導(dǎo),通過企業(yè)實(shí)地考察、調(diào)研、查閱相關(guān)資料等方式,了解了公司食品安全危機(jī)管理的現(xiàn)狀,從目標(biāo)、主體、方法、流程四個(gè)方面分析了公司在食品安全危機(jī)管理方面存在的問題,并運(yùn)用SMART模型、組織架構(gòu)理論、關(guān)鍵點(diǎn)控制法等方法和模型對以上四個(gè)方面進(jìn)行了優(yōu)化和改進(jìn)。最后從企業(yè)文化、獎(jiǎng)懲措施、人才培養(yǎng)三個(gè)方面,對公司的食品安全管理提供了保障的措施。通過研究,在理論上豐富了企業(yè)危機(jī)管理和食品安全危機(jī)管理體系的內(nèi)容,對于今后相關(guān)領(lǐng)域的研究有一定的借鑒作用,實(shí)踐上為TQ乳制品公司食品安全危機(jī)管理方面提供了切實(shí)可行的優(yōu)化方案,對于企業(yè)提升相關(guān)領(lǐng)域的管理水平有一定的幫助。
[Abstract]:With the continuous development of economy and society, China is in the period of economic transition and social transformation, which inevitably leads to various degree of crisis events because of various contradictions.Among all kinds of crisis events, food safety crisis is in the forefront in terms of frequency of outbreak and people's attention.Recent food safety crisis events such as the "melamine" incident of Sanlu, the "Sudan Red" incident of KFC, the "lean meat essence" incident of Shuanghui, the bright "reboiler milk" incident, etc.None is a social hot spot that has attracted the attention of the media and the public.Food safety is not only related to people's physical health and social harmony and stability, but also related to the brand image and future development of food enterprises.Under such social background, it is necessary to study the crisis management of enterprise food safety.This paper takes TQ dairy company as the research object, takes the crisis management theory as the instruction, through the enterprise field inspection, the investigation, the related material and so on, has understood the company food safety crisis management present situation, from the goal, the main body,Methods: the problems in food safety crisis management of the company were analyzed in four aspects, and the above four aspects were optimized and improved by using SMART model, organization structure theory, key point control method and other methods and models.Finally, from three aspects of corporate culture, rewards and punishment measures, talent training, the company's food safety management measures to provide security.Through the research, it enriches the contents of enterprise crisis management and food safety crisis management system in theory, and has certain reference function for future research in related fields.In practice, it provides a feasible optimization scheme for the food safety crisis management of TQ dairy company, which is helpful for enterprises to improve the management level in related fields.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F426.82;F273

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1 劉暢;TQ乳制品公司食品安全危機(jī)管理優(yōu)化的研究[D];廣西大學(xué);2016年

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