本文選題：森林認(rèn)證 + 木地板　； 參考：《資源開(kāi)發(fā)與市場(chǎng)》2016年04期

【摘要】：在總結(jié)有關(guān)森林認(rèn)證和木地板行業(yè)發(fā)展成果的基礎(chǔ)上,進(jìn)一步探究了消費(fèi)者對(duì)森林認(rèn)證木地板產(chǎn)品的認(rèn)知和支付意愿。通過(guò)問(wèn)卷調(diào)查,利用多元Logistic回歸模型分析了消費(fèi)者對(duì)森林認(rèn)證木地板產(chǎn)品支付意愿的主要影響因素。認(rèn)為很多消費(fèi)者對(duì)森林認(rèn)證的概念存在誤區(qū);消費(fèi)者是否關(guān)注木材的來(lái)源直接影響其購(gòu)買(mǎi)行為;價(jià)格是森林認(rèn)證產(chǎn)品市場(chǎng)效果的決定性因素,價(jià)格差越大,消費(fèi)者的購(gòu)買(mǎi)意愿越弱;教育程度、月收入越高的人群對(duì)認(rèn)證木地板產(chǎn)品的支付意愿更高�；诜治�,提出培育認(rèn)證產(chǎn)品市場(chǎng),用市場(chǎng)工具推進(jìn)認(rèn)證體系的發(fā)展;加大政府投入,降低認(rèn)證企業(yè)的經(jīng)濟(jì)負(fù)擔(dān);加大宣傳力度,提高森林認(rèn)證的認(rèn)知度等建議。
[Abstract]:On the basis of summing up the achievements of forest certification and wood flooring industry, this paper probes into the consumers' cognition and willingness to pay for forest certified wood flooring products.By means of questionnaire survey, the main factors influencing consumers' willingness to pay for forest certified wood flooring products were analyzed by using multivariate Logistic regression model.It is believed that many consumers have misconceptions about the concept of forest certification; whether consumers are concerned about the source of wood directly affects their purchasing behavior; and that price is the decisive factor in the market effect of forest certification products, and the greater the price difference is,The lower the consumer's willingness to buy, the higher the education, the higher the monthly income, the higher the willingness to pay for certified wood flooring products.Based on the analysis, the paper puts forward some suggestions such as cultivating the market of certification products, using market tools to promote the development of certification system, increasing government investment, reducing the economic burden of certification enterprises, increasing propaganda and improving the recognition of forest certification.
【作者單位】： 北京林業(yè)大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】：國(guó)家社科基金青年項(xiàng)目“西方林產(chǎn)品綠色政府采購(gòu)績(jī)效評(píng)價(jià)及我國(guó)實(shí)施前景研究”(編號(hào):11CGL061) 中央高�；究蒲袠I(yè)務(wù)費(fèi)專(zhuān)項(xiàng)資金資助項(xiàng)目“西方林產(chǎn)品綠色政府采購(gòu)進(jìn)程對(duì)中國(guó)林產(chǎn)品貿(mào)易影響研究”(編號(hào):RW2013-35) 國(guó)家林業(yè)局科技發(fā)展中心項(xiàng)目“中國(guó)森林認(rèn)證面臨的問(wèn)題及路徑選擇”(編號(hào):RZ2015)
【分類(lèi)號(hào)】：F426.88;F713.55

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