本文選題：汽車　切入點：車聯(lián)網(wǎng)　出處：《華中科技大學(xué)》2015年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)和車聯(lián)網(wǎng)技術(shù)的不斷發(fā)展與創(chuàng)新,汽車制造這個相對傳統(tǒng)獨立的行業(yè)也在其影響下發(fā)生著巨大的變化,制造業(yè)與信息化行業(yè)間的融合正在加劇,車聯(lián)網(wǎng)作為汽車廠家提升品牌以及后市場價值的核心競爭力,已被國外許多著名汽車生產(chǎn)商實踐并推出了相關(guān)產(chǎn)品。中國是全球最大的汽車市場,根據(jù)行業(yè)預(yù)測,到2015年中國汽車產(chǎn)量規(guī)劃將到達2500萬輛,車聯(lián)網(wǎng)產(chǎn)品和服務(wù)在汽車上的使用率將會達到10%,市場規(guī)模有望突破1500億元,預(yù)計到2020年中國汽車保有量將超過2億輛�；谲嚶�(lián)網(wǎng)技術(shù)日趨成熟,在巨大汽車市場的強勁動力下,全面推廣應(yīng)用各方面條件具備,這些驅(qū)動因素都將是汽車行業(yè)發(fā)展車聯(lián)網(wǎng)的契機以及挑戰(zhàn),車聯(lián)網(wǎng)必將成為物聯(lián)網(wǎng)發(fā)展的重點領(lǐng)域。本文以汽車行業(yè)央企A公司為研究對象,基于戰(zhàn)略管理理論,采用波特五力模型、SWOT分析、QSPM矩陣等分析工具對A公司的宏觀環(huán)境、公司所處行業(yè)以及車聯(lián)網(wǎng)的發(fā)展現(xiàn)狀、趨勢進行了詳細的研究,闡明了公司所面臨的外部機會和挑戰(zhàn),確定了公司內(nèi)部擁有的優(yōu)勢和弱勢,對A公司車聯(lián)網(wǎng)發(fā)展戰(zhàn)略進行了綜合分析,確定了A公司通過尋找合作伙伴進行資源和產(chǎn)能整合,共同進軍智能汽車領(lǐng)域的合作戰(zhàn)略,并提出了從職能戰(zhàn)略入手落實戰(zhàn)略實施的建議。通過對本文的研究,尋找到適合汽車企業(yè)發(fā)展車聯(lián)網(wǎng)的具有實際操作價值的思路與策略,有助于A公司在國家工業(yè)互聯(lián)網(wǎng)和智能制造的發(fā)展方向指導(dǎo)下把握機會,贏得持久生存和良好發(fā)展。
[Abstract]:With the continuous development and innovation of the Internet and automobile networking technology, automobile manufacturing, a relatively traditional independent industry, is undergoing tremendous changes under its influence, and the integration between manufacturing and information industry is intensifying.As the core competitiveness of automobile manufacturers to promote brand and post market value, car networking has been put into practice and related products have been introduced by many famous foreign auto manufacturers.China is the largest auto market in the world. According to industry forecasts, China's auto production plan will reach 25 million by 2015, and the utilization rate of connected car products and services will reach 10 percent. The market size is expected to exceed 150 billion yuan.China is expected to have more than 200 million cars by 2020.Based on the maturing of vehicle networking technology, under the strong driving force of the huge automobile market, the conditions of comprehensive promotion and application are available. These driving factors will be the opportunity and challenge for the automobile industry to develop the vehicle networking.Car networking will become the key area of the development of the Internet of things.Based on the theory of strategic management, this paper studies the macro environment, the industry and the development of the car network of A Company by using the SWOT analysis tools such as SWOT analysis and QSPM matrix analysis, based on the theory of strategic management.The trend is studied in detail, the external opportunities and challenges faced by the company are clarified, the advantages and disadvantages of the company are determined, and the development strategy of car networking in company A is comprehensively analyzed.The cooperation strategy of A company to enter the field of intelligent automobile by seeking partners for resource and capacity integration is determined, and the suggestion of implementing the strategy from the perspective of function strategy is put forward.Through the research of this paper, we find out the practical operation value thinking and strategy suitable for automobile enterprises to develop car networking, which is helpful for A company to grasp the opportunity under the guidance of the development direction of national industrial Internet and intelligent manufacturing.To win lasting survival and good development.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.471

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 劉美杉;大數(shù)據(jù)背景下A車企車聯(lián)網(wǎng)發(fā)展戰(zhàn)略研究[D];北京交通大學(xué);2017年

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本文編號：1728178