本文選題：品牌形象　切入點：本土　出處：《蘇州大學》2015年碩士論文

【摘要】：近幾年來,本土潮流服飾品牌行業(yè)的發(fā)展十分迅速,本土潮流文化也已然成為中國年輕人所推崇的主流文化之一,追逐潮流已經成為一種社會行為。本土潮流服飾品牌的興起,意味著行業(yè)間的競爭并存,同時也意味著品牌形象設計的需求也日益增長。本文從本土潮流服飾品牌的品牌定位、品牌標志形象設計、品牌網店形象設計、品牌包裝形象設計四個具體方面分別進行研究,每個類別都以市場最具代表性的品牌作為案例進行分析,總結出本土潮流服飾品牌的品牌形象設計方法與規(guī)律;再以“花笙記”為例進行全面的應用分析;最后結合自身對于潮流服飾品牌的感觸,創(chuàng)造出自己的原創(chuàng)潮流服飾品牌,并完成相應的產品實物展示,進一步探索出品牌形象設計對于潮流品牌的重要性。以系統(tǒng)的品牌形象設計方法為指導,幫助更多喜愛潮流、渴望表達個性的年輕群體,來實現自己的原創(chuàng)潮流品牌,同時促進本土潮流行業(yè)產生出更多新鮮力量。
[Abstract]:In recent years, the local fashion clothing brand industry has developed very rapidly, and local fashion culture has become one of the mainstream cultures of Chinese young people. Chasing the trend has become a kind of social behavior. This article from the local fashion clothing brand positioning, brand logo image design, brand online store image design, Four specific aspects of brand packaging image design are studied, each category is the most representative market brand as a case study, summed up the local fashion clothing brand brand image design methods and laws; Then take "Hua Sheng Ji" as an example to carry on the comprehensive application analysis; finally unifies own to the fashion clothing brand feeling, creates own original fashion clothing brand, and completes the corresponding product object display, Further explore the importance of brand image design for fashion brands. Guided by systematic brand image design methods, we can help more young people who love trends and desire to express their individuality to realize their own original fashion brands. At the same time, promote the local trend industry to generate more fresh power.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.86;F273.2;J524

【參考文獻】

相關期刊論文 前1條

1 張海霞;;論網店模式下的版式設計[J];藝術科技;2014年01期

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本文編號：1654472