發(fā)布時間：2018-03-21 08:58

  本文選題：電力公司　切入點：PEST、SWOT分析　出處：《電子科技大學》2015年碩士論文　論文類型：學位論文

【摘要】：甘孜州電力開發(fā)公司從成立至今沒有制定發(fā)展戰(zhàn)略及戰(zhàn)略目標。企業(yè)如何利用甘孜州內水電資源,加快水電經濟的發(fā)展,制定適合企業(yè)的發(fā)展戰(zhàn)略及目標,是電開公司急迫的具有重大意義的研究課題。研究企業(yè)戰(zhàn)略,能正確制定電開公司的發(fā)展方向和發(fā)展目標,制定公司的行動指南,使公司在復雜的環(huán)境中得以發(fā)展和壯大,從而可持續(xù)地實現水電經濟發(fā)展目標。本研究借用戰(zhàn)略研究的基本理論和工具,通過波特的五力分析,利用PEST方法和SWOT分析工具,對電開公司進入水電資源開發(fā)的壁壘,買賣雙方的議價能力,行業(yè)間的競爭,替代產品等進行分析,認為企業(yè)開發(fā)水電資源機遇較好,正當其時。同時對電開公司所處于的內、外部環(huán)境進行分析,認為在已沒有水電資源的情況下,從現有的水電政策中去尋找企業(yè)發(fā)展所需要的資源,從而抓住發(fā)展的機遇。對公司的優(yōu)劣、機會、風險的分析,認為企業(yè)發(fā)展機會大于風險,應加快水電經濟發(fā)展速度。通過分析為公司制定戰(zhàn)略提供了依據,從而制定了公司的戰(zhàn)略和目標,并就實施戰(zhàn)略和戰(zhàn)略目標指出了路徑。
[Abstract]:Since its establishment, Ganzi Electric Power Development Company has not formulated its development strategy and strategic objectives. How to make use of the hydropower resources in Ganzi Prefecture, speed up the development of hydropower economy, and formulate suitable development strategies and objectives for the enterprises, Research on enterprise strategy can correctly formulate the development direction and development goal of the company, formulate the company's action guide, and enable the company to develop and grow in a complex environment. In order to achieve the sustainable development goal of hydropower economy, this study uses the basic theory and tools of strategic research, through Porter's five-force analysis, using PEST method and SWOT analysis tool, to the barrier of electric power company to enter hydropower resources development. Based on the analysis of the bargaining power of the buyers and sellers, the competition between the industries, and the substitute products, it is considered that the opportunity for enterprises to develop hydropower resources is better and the time is right. At the same time, the internal and external environment of the electric power company is analyzed. Under the condition that there are no hydropower resources, the paper finds out the resources needed for the development of enterprises from the existing hydropower policies, so as to seize the opportunities for development. The analysis of the advantages, disadvantages, opportunities and risks of the companies shows that the development opportunities of the enterprises are greater than the risks. The paper provides the basis for the company to formulate the strategy, and then formulates the strategy and goal of the company, and points out the way to implement the strategy and the strategic goal.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F426.61

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