本文選題：澳優(yōu)乳業(yè)　切入點：國際化　出處：《企業(yè)管理》2016年08期 　論文類型：期刊論文

【摘要】：正從請國際一流企業(yè)貼牌,輕資產(chǎn)起步,到逐漸擁有自己的上游供應(yīng)鏈;從聚焦中國市場,到以核心產(chǎn)品(羊奶粉、有機奶粉)實現(xiàn)全球化發(fā)展。澳優(yōu)乳業(yè)股份有限公司(簡稱澳優(yōu))是在香港主板上市的專業(yè)高端乳品、食品公司,在全球范圍內(nèi)從事生產(chǎn)、研發(fā)及銷售嬰幼兒配方奶粉、成人食品、基粉、奶酪、黃油等。作為一家中國企業(yè),創(chuàng)立伊始,澳優(yōu)就決定整合國外資源,開
[Abstract]:From inviting international first-class enterprises to start with light assets and gradually owning their own upstream supply chain, from focusing on the Chinese market to focusing on the core products (sheep milk powder, Aoyou Dairy Co., Ltd. is a professional high-end dairy and food company listed on the main board of Hong Kong, which is engaged in the production, development and sale of infant formula powder worldwide. Adult food, base powder, cheese, butter, etc. As a Chinese company, when it was founded, Aoyou decided to integrate foreign resources
【作者單位】： 北京工商大學(xué)商學(xué)院;澳優(yōu)乳業(yè)(中國)有限公司;
【基金】：國家社會科學(xué)基金項目:中國品牌跨文化傳播戰(zhàn)略研究(12BXW038)的階段性研究成果
【分類號】：F426.82
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本文編號：1570128