本文選題：正忠科技公司　切入點(diǎn)：煤機(jī)企業(yè)　出處：《湖南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：2012年以來,煤炭行業(yè)遭遇了黃金發(fā)展十年之后最嚴(yán)峻的考驗(yàn)。受世界經(jīng)濟(jì)持續(xù)低迷、國內(nèi)經(jīng)濟(jì)發(fā)展困難增多影響,煤炭主要下游需求行業(yè)表現(xiàn)疲軟,煤炭經(jīng)濟(jì)運(yùn)行下行的壓力加大。全國煤炭市場(chǎng)發(fā)生了急劇變化,煤炭產(chǎn)業(yè)步入調(diào)整期,煤炭需求、產(chǎn)銷量、鐵路和港口轉(zhuǎn)運(yùn)量的增速大幅下滑,凈進(jìn)口持續(xù)快速增長。在產(chǎn)量、凈進(jìn)口量和庫存量的持續(xù)上升之余,煤炭消費(fèi)量增幅繼續(xù)下降,行業(yè)利潤和煤炭?jī)r(jià)格也出現(xiàn)跌落。作為煤炭產(chǎn)業(yè)機(jī)械設(shè)備供應(yīng)方的煤機(jī)企業(yè),受到了煤炭產(chǎn)業(yè)下滑的影響。采煤企業(yè)產(chǎn)煤增速放緩,對(duì)配套的機(jī)械設(shè)備需求增速有所下降,煤機(jī)企業(yè)面臨著發(fā)展上的挑戰(zhàn),但整體發(fā)展趨勢(shì)還是趨于樂觀的。正忠科技公司作為國內(nèi)研發(fā)制造煤礦井下輔助運(yùn)輸系統(tǒng)的領(lǐng)軍企業(yè),又是一家處于快速成長中的中小型、科技型企業(yè),在當(dāng)前也面臨著企業(yè)發(fā)展的重重考驗(yàn),適時(shí)修正企業(yè)經(jīng)營戰(zhàn)略是實(shí)現(xiàn)可持續(xù)性發(fā)展所必不可少的環(huán)節(jié)。本文以正忠科技公司的經(jīng)營戰(zhàn)略作為研究對(duì)象,在對(duì)我國煤機(jī)行業(yè)的發(fā)展現(xiàn)狀和特點(diǎn)、行業(yè)競(jìng)爭(zhēng)狀況、煤機(jī)企業(yè)發(fā)展的典型模式、煤機(jī)行業(yè)主要產(chǎn)品市場(chǎng)分析與預(yù)測(cè)進(jìn)行較深入的分析后,開始逐步制定正忠科技的主要經(jīng)營戰(zhàn)略。本文針對(duì)公司的特點(diǎn)、軟肋及當(dāng)務(wù)之急,重點(diǎn)選取了發(fā)展目標(biāo)、產(chǎn)品的研發(fā)、質(zhì)量管理規(guī)劃、市場(chǎng)經(jīng)營策略、生產(chǎn)環(huán)境提升改造及戰(zhàn)略實(shí)現(xiàn)途徑與保障措施進(jìn)行了論述。戰(zhàn)略規(guī)劃與管理是一個(gè)動(dòng)態(tài)的過程,正忠科技在執(zhí)行公司戰(zhàn)略的同時(shí),應(yīng)關(guān)注市場(chǎng)動(dòng)態(tài),對(duì)管理措施進(jìn)行適時(shí)修正。
[Abstract]:Since 2012, the coal industry has suffered its toughest test after a decade of gold development. Affected by the continued downturn in the world economy and increasing difficulties in domestic economic development, the main downstream coal demand industries have been weak. The downward pressure on the coal economy has increased. The national coal market has undergone drastic changes. The coal industry has entered a period of adjustment. The growth rate of coal demand, production and sales volume, railway and port transportation volume has dropped sharply, and net imports have continued to grow rapidly. As net imports and inventories continue to rise, coal consumption growth continues to decline, industry profits and coal prices also fall. Coal machine companies, as suppliers of machinery and equipment in the coal industry, Affected by the decline in the coal industry, coal mining enterprises are facing challenges in their development, as coal mining enterprises slow down the rate of coal production growth, and the growth rate of demand for supporting machinery and equipment has decreased. But the overall development trend is still optimistic. Zhengzhong Technology Company, as a leading domestic enterprise in developing and manufacturing auxiliary transportation systems in coal mines, is also a small and medium-sized, technology-based enterprise in rapid growth. At present, it is also facing many challenges of enterprise development. It is an essential link to realize sustainable development to revise the business strategy in time. This paper takes Zhengzhong Science and Technology Company's management strategy as the research object. After a deep analysis of the present situation and characteristics of the coal machine industry in China, the competition situation of the industry, the typical model of the development of the coal machine enterprise, the market analysis and prediction of the main products of the coal machine industry, Beginning to gradually formulate the main management strategy of Zhengzhong Science and Technology. According to the company's characteristics, weakness and urgent affairs, this paper focuses on the selection of development objectives, product research and development, quality management planning, market management strategy, The strategy planning and management is a dynamic process. Zhengzhong Science and Technology should pay attention to the market dynamics while carrying out the company's strategy, and revise the management measures at the right time.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.4;F272

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