發(fā)布時(shí)間：2018-02-16 18:22

  本文關(guān)鍵詞： 俄羅斯石油公司 發(fā)展戰(zhàn)略 一體化戰(zhàn)略 資金 技術(shù)　出處：《延邊大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：俄羅斯石油公司(Rosneft)是俄羅斯最大的國(guó)有控股石油公司,成立于1993年,于1995年改為國(guó)有控股的股份制公司,擁有50家子公司,業(yè)務(wù)范圍遍布俄羅斯20多個(gè)地區(qū),其主要業(yè)務(wù)包括油氣勘探、開(kāi)采和成品油銷售的各個(gè)環(huán)節(jié),是俄羅斯最大的石油生產(chǎn)商和經(jīng)銷商。在近二十年的發(fā)展過(guò)程中,該公司大力推行橫向一體化和縱向一體化,實(shí)現(xiàn)了規(guī)模經(jīng)濟(jì)和范圍經(jīng)濟(jì)效應(yīng),成長(zhǎng)為在全球范圍內(nèi)具有較大影響力的俄羅斯石油行業(yè)的龍頭企業(yè)。但自2013年受國(guó)際石油價(jià)格的暴跌及新能源技術(shù)的突破性進(jìn)展等因素的影響,該企業(yè)面臨著嚴(yán)重的資金困難及技術(shù)瓶頸等問(wèn)題。針對(duì)這些問(wèn)題,本論文以戰(zhàn)略管理理論為基礎(chǔ),闡述俄羅斯石油公司發(fā)展戰(zhàn)略的過(guò)程、特征及存在的問(wèn)題,并運(yùn)用內(nèi)外部環(huán)境分析及SWOT矩陣等戰(zhàn)略分析工具,探討了適合該公司發(fā)展的戰(zhàn)略選擇,并針對(duì)存在的問(wèn)題提出了如下對(duì)策建議：解決資金問(wèn)題的具體戰(zhàn)略選擇建議有：與中國(guó)簽訂開(kāi)展長(zhǎng)期石油供應(yīng)合作的合同；關(guān)停負(fù)債高、收益低的礦床；在新加坡創(chuàng)建燃料站；利用資本市場(chǎng)的杠桿作用,發(fā)展自己的石油和天然氣運(yùn)輸系統(tǒng)；改善行政管理等戰(zhàn)略選擇途徑。解決技術(shù)問(wèn)題的具體戰(zhàn)略選擇建議有：與德國(guó)公司合作開(kāi)采石油礦床,與國(guó)外公司進(jìn)行技術(shù)交流合作;提高技術(shù)裝備水平,加強(qiáng)技術(shù)人員的專業(yè)知識(shí)交流；高新技術(shù)力量的不斷吸納及培訓(xùn)來(lái)提高本企業(yè)專業(yè)技術(shù)人員的技術(shù)水平和技能；提高企業(yè)的技術(shù)創(chuàng)新能力。
[Abstract]:Rosneft, the largest state-controlled oil company in Russia, was established in 1993 and became a state-controlled joint-stock company in 1995. It has 50 subsidiaries and operates in more than 20 regions of Russia. Its main businesses include oil and gas exploration, exploitation and all aspects of oil product sales. It is Russia's largest oil producer and distributor. In the course of nearly two decades of development, the company has vigorously promoted horizontal and vertical integration. Economies of scale and economies of scope, Has grown into a leading Russian oil industry with greater global influence. But since 2013, it has been affected by the collapse in international oil prices and the breakthrough in new energy technologies. In view of these problems, this paper, based on the theory of strategic management, expounds the process, characteristics and existing problems of the development strategy of Rosneft. With the help of internal and external environment analysis and SWOT matrix, this paper discusses the strategic choice suitable for the development of the company. The following countermeasures and suggestions are put forward to solve the existing problems: the specific strategic options for solving the problem are: signing a long-term oil supply cooperation contract with China; closing down deposits with high debts and low returns; establishing a fuel station in Singapore; Using the leverage of the capital markets to develop their own oil and gas transportation systems; to improve strategic options such as administrative management. Specific strategic options for solving technical problems include: cooperation with German companies in the exploitation of oil deposits, Technical exchange and cooperation with foreign companies; improve the level of technical equipment, strengthen the exchange of professional knowledge of technical personnel; the continuous absorption and training of high-tech forces to improve the technical level and skills of professional and technical personnel in the enterprise; Improve the technological innovation ability of enterprises.
【學(xué)位授予單位】：延邊大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F272;F416.22

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本文編號(hào)：1516147