本文關(guān)鍵詞：河南電力營銷客戶服務(wù)短信平臺建設(shè)項目可行性研究　出處：《南京理工大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 供電服務(wù) 短信平臺 可行性 需求分析 風(fēng)險管控 進度計劃 財務(wù)評價

【摘要】：隨著全社會對供電服務(wù)水平要求逐年提升,河南電力營銷客戶服務(wù)正由“業(yè)務(wù)導(dǎo)向”向“客戶導(dǎo)向”轉(zhuǎn)變,如何提升供電服務(wù)工作效率,為廣大用電客戶提供方便快捷的電力信息服務(wù),已成為亟待解決的重要問題。近年來,網(wǎng)絡(luò)技術(shù)和通信技術(shù)迅猛發(fā)展,短信平臺以其安全及時、成本低廉、客戶體驗好等特點,受到了電信、金融等傳統(tǒng)服務(wù)行業(yè)的廣泛青睞,已成為向客戶提供優(yōu)質(zhì)信息服務(wù)的重要手段,為河南電力營銷客戶服務(wù)提升和工作效率的提高提供了全新解決途徑。本文研究了河南電力營銷客戶服務(wù)短信平臺項目的可行性,從需求分析、技術(shù)實現(xiàn)、項目管理、財務(wù)評價、風(fēng)險管控等方面對河南電力營銷客戶服務(wù)短信平臺項目可行性進行了全面的分析和闡述。在項目管理方面,結(jié)合項目管理的理論和方法,從項目人力資源規(guī)劃管理,項目進度計劃與管控兩個方面,對項目管理的可行性進行了全面剖析,最終得出河南電力營銷客戶服務(wù)短信平臺項目切實可行的結(jié)論。
[Abstract]:With the increasing demand of the whole society to the power supply service level, Henan electric power marketing customer service is changing from "business orientation" to "customer orientation", how to improve the efficiency of power supply service. In recent years, with the rapid development of network technology and communication technology, short message platform is safe and timely, low cost. The characteristics of good customer experience have been widely favored by traditional service industries, such as telecommunications, finance and so on, and have become an important means to provide quality information services to customers. This paper studies the feasibility of Henan electric power marketing customer service short message platform project, from demand analysis, technical realization. Project management, financial evaluation, risk management and other aspects of Henan electric power marketing customer service SMS platform project feasibility analysis and elaboration. In project management, combined with project management theory and method. The feasibility of project management is analyzed from two aspects: project human resource planning, project schedule planning and control. Finally, the conclusion of Henan electric power marketing customer service short message platform project is feasible.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.61;F274
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本文編號：1368588