【摘要】：社區(qū)支持農(nóng)業(yè)(Community Supported Agriculture,CSA)作為一種全新的現(xiàn)代農(nóng)業(yè)經(jīng)營模式,為解決食品質(zhì)量安全問題提供了一種全新的途徑,同時也不可避免地會讓農(nóng)產(chǎn)品生產(chǎn)者與消費者面臨著彼此信任的囚徒困境問題。由此,如何設計能夠破解社區(qū)支持農(nóng)業(yè)"產(chǎn)—銷"互動中信任困境的制度約束機制,成為了亟待解決的關(guān)鍵問題�；谝源髷�(shù)據(jù)、物聯(lián)網(wǎng)為代表的互聯(lián)網(wǎng)技術(shù),設計能夠增加消費者信任的"信息化數(shù)據(jù)檔案"約束機制,分析生產(chǎn)者與消費者雙方間信任博弈能夠重復發(fā)生的實現(xiàn)條件,以促使雙方建立起一種牢固的信任關(guān)系。
[Abstract]:Community support Agriculture (Community Supported Agriculture,CSA), as a new modern agricultural management model, provides a new way to solve the problem of food quality and safety. It is also inevitable that producers and consumers of agricultural products will face a prisoner's dilemma of mutual trust. Therefore, how to design the system constraint mechanism which can solve the trust dilemma in the interaction of community support agriculture "production and marketing" has become the key problem to be solved. Based on Internet technology represented by big data and Internet of things, this paper designs a constraint mechanism of "information data file", which can increase consumer trust, and analyzes the realization conditions under which the trust game between producer and consumer can occur repeatedly. In order to promote a strong relationship of trust between the two sides.
【作者單位】： 西南政法大學管理學院;
【基金】：教育部人文社科基金項目“‘公司+農(nóng)戶’模式下考慮天氣影響的農(nóng)產(chǎn)品供應鏈協(xié)調(diào)機制研究”(14YJC630034) 國家社科基金重大項目“推進‘互聯(lián)網(wǎng)+’生鮮農(nóng)產(chǎn)品供應鏈渠道發(fā)展研究”(15ZDB169) 重慶市博士后科研項目“互聯(lián)網(wǎng)時代訂單農(nóng)業(yè)模式創(chuàng)新與風險管理研究”(Xm2015044) 西南政法大學資助項目“考慮損失厭惡偏好的農(nóng)產(chǎn)品供應鏈優(yōu)化與協(xié)調(diào)”(2014XZQN-17)
【分類號】：F224.32;F323
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本文編號：2398940