本文關(guān)鍵詞： 網(wǎng)絡(luò)語言 模因論 特點 傳播 來源　出處：《上海大學》2013年碩士論文　論文類型：學位論文

【摘要】：互聯(lián)網(wǎng)作為報紙刊物、廣播、電視之外的第四大媒體，其影響力日趨強大，網(wǎng)民在網(wǎng)上交流中使用的語言與日常用語有所差異，獨具特色，這種新的語言現(xiàn)象被稱為網(wǎng)絡(luò)語言。隨著網(wǎng)絡(luò)語言的廣泛傳播，它受到越來越多國內(nèi)外學者的關(guān)注。 模因論是基于達爾文進化論觀點提出的解釋文化進化規(guī)律的新理論。模因是其核心概念，由道金斯1976年在《自私的基因》一書中提出，被定義為文化傳遞的基本單位。自產(chǎn)生以來，，模因論被學者用來解釋社會文化領(lǐng)域的各種現(xiàn)象。作為文化傳遞的載體，語言是一種重要的文化現(xiàn)象。模因論可以用來解釋語言的發(fā)展和進化，語言的傳播是模因作用的結(jié)果。 本文以模因論為框架對網(wǎng)絡(luò)語言展開研究。第一，通過觀察所收集語料的特征，發(fā)現(xiàn)成功的網(wǎng)絡(luò)語言模因除了具備道金斯（1976）提出的復(fù)制忠實性、多產(chǎn)性和長壽性三個特點外，還具有新奇這一特點。在其傳播過程中，同構(gòu)異義橫向嫁接和相同信息以異形傳遞是網(wǎng)絡(luò)語言模因最主要的兩種傳播方式。在相同信息以異形傳遞中，其不同的形式可細分為縮略，諧音，語碼混用，元音省略和疊音。第二，通過借助百度搜索引擎追溯語料中每個網(wǎng)絡(luò)語言模因的來源，本文將其來源途徑分為四種：社會事件和現(xiàn)象；媒體節(jié)目和文學作品；網(wǎng)民在論壇、微博、貼吧以及即時聊天工具交流中對原有表達方式的創(chuàng)造性運用；專業(yè)團隊的設(shè)計。其中來源于社會事件和現(xiàn)象的網(wǎng)絡(luò)語言模因占最大比例。第三，通過觀察語料中網(wǎng)絡(luò)語言模因的構(gòu)成特點，從大多數(shù)都是簡潔的構(gòu)成方式總結(jié)出在網(wǎng)絡(luò)語言模因的傳播過程中要經(jīng)過經(jīng)濟原則的選擇，即簡潔的網(wǎng)絡(luò)語言模因更容易存活下來。同時，本論文進一步結(jié)合來自中國互聯(lián)網(wǎng)絡(luò)信息中心對中國網(wǎng)民結(jié)構(gòu)所做的調(diào)查報告，分析了中國網(wǎng)民的特征。 本文是從模因論出發(fā)對網(wǎng)絡(luò)語言做的嘗試性研究，幫助人們正確理解這種語言現(xiàn)象。人們可以運用強勢網(wǎng)絡(luò)語言模因來發(fā)表自己對事件及現(xiàn)象的見解，通過互聯(lián)網(wǎng)這一媒介發(fā)揮輿論監(jiān)督的作用，積極傳播優(yōu)秀文化，及時懲戒不道德行為。
[Abstract]:As the 4th major media other than newspaper publications, radio and television, the Internet has an increasingly powerful influence. The language used by Internet users in online communication is different from that used in everyday terms, and it has its own unique features. This new language phenomenon is called network language. With the wide spread of network language, it has attracted more and more attention from domestic and foreign scholars. Memetics is a new theory based on Darwin's theory of evolution that explains the laws of cultural evolution. Meme is its core concept, proposed by Dawkins in his book selfishness in 1976. Since its birth, memetics has been used by scholars to explain various phenomena in the field of social culture. Language is an important cultural phenomenon. Memetics can be used to explain the development and evolution of language, and language transmission is the result of meme. In this paper, the memetics is used as the framework to study the network language. Firstly, by observing the features of the collected data, we find that the successful network language memes have three characteristics, namely, replicative fidelity, prolificacy and longevity, which are proposed by Dawkins' 1976). In the process of transmission, isomorphic heteronyms and the transmission of the same information in the form of heteromorphism are the two most important modes of transmission of network language memes. Its different forms can be subdivided into acronyms, homonyms, code-mixing, vowels ellipsis and duplicates. Second, by using the Baidu search engine to trace the source of every online language meme in the corpus, This paper divides its sources into four ways: social events and phenomena, media programs and literary works, creative use of original expressions by Internet users in forums, Weibo, posts and instant chat tools; Professional team design. Among them, network language memes from social events and phenomena account for the largest proportion. Third, by observing the characteristics of network language memes in the corpus, It is concluded from most of the simple forms that the simple language meme is easier to survive in the process of spreading the language meme of the network language through the choice of economic principle. This paper further analyzes the characteristics of Chinese Internet users based on the investigation report of China Internet Network Information Center on the structure of Chinese Internet users. This paper is a tentative study of Internet language based on memetics, which helps people to understand this language phenomenon correctly. People can express their views on events and phenomena by using strong Internet language memes. Through the Internet, the media play the role of public opinion supervision, actively spread excellent culture, timely punishment of immoral behavior.
【學位授予單位】：上海大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：H136

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