電子商務(wù)在經(jīng)濟(jì)增長(zhǎng)中的作用不斷增加。電子商務(wù)有助于全球化和信息化,是全球經(jīng)濟(jì)發(fā)展的主要趨勢(shì)之一。目前,俄羅斯的電子商務(wù)市場(chǎng)正處于集約發(fā)展階段,這取決于一些限制和刺激因素。所選研究課題的相關(guān)性在于及時(shí)研究電子商務(wù)發(fā)展在全球方面的重要性,了解其當(dāng)前狀態(tài),以對(duì)未來(lái)情況提前預(yù)測(cè),確定俄羅斯參與國(guó)際電子商務(wù)的參與程度,尋找加強(qiáng)和快速發(fā)展的最佳途徑,因?yàn)檫@對(duì)國(guó)家融入全球貿(mào)易關(guān)系體系起著非常重要的作用。本文主要目的是研究和分析俄羅斯電子商務(wù)市場(chǎng),找到存在的問(wèn)題和對(duì)策,提出未來(lái)的發(fā)展戰(zhàn)略。在本研究過(guò)程中,提出了俄羅斯電子商務(wù)市場(chǎng)的發(fā)展現(xiàn)狀、對(duì)策、影響因素和現(xiàn)狀。本論文的研究方法包括:文獻(xiàn)和數(shù)據(jù)資料整理、訪談法和比較分析。在研究過(guò)程中,對(duì)俄羅斯電子商務(wù)專家進(jìn)行了二十次訪談,對(duì)當(dāng)前俄羅斯電子商務(wù)市場(chǎng)的發(fā)展問(wèn)題和對(duì)策提出了看法,發(fā)現(xiàn)了俄羅斯電子商務(wù)發(fā)展的阻礙因素。如今中國(guó)是全球電子商務(wù)的領(lǐng)導(dǎo)者,為現(xiàn)在和未來(lái)的全球零售趨勢(shì)奠定了基準(zhǔn)。論文對(duì)中俄電子商務(wù)的現(xiàn)狀進(jìn)行了比較分析,研究了兩國(guó)電子商務(wù)的現(xiàn)狀,確定了兩國(guó)電子商務(wù)存在的差別。根據(jù)比較分析和訪談的結(jié)果,再加上先前的研究和當(dāng)前的統(tǒng)計(jì)數(shù)據(jù),作者建議制定俄羅斯電子... 

【文章來(lái)源】：大連海事大學(xué)遼寧省 211工程院校

【文章頁(yè)數(shù)】：72 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
CHAPTER 1 INTRODUCTION
    1.1 Research background and significance
    1.2 The content of the thesis
    1.3 Research methodology
    1.4 Research objectives
CHAPTER 2 LITERATURE REVIEW
    2.1 Electronic commerce in Russia
    2.2 Influence factors of e-commerce development
    2.3 Summary and comment on the literature
CHAPTER 3 DEVELOPMENT STATUS AND MAIN PROBLEMS OF E-COMMERCE INRUSSIA
    3.1 Internet application in Russia
    3.2 Development process of electronic commerce in Russia
    3.3 Development status of electronic commerce in Russia
    3.4 Main electronic commerce platforms in Russia
    3.5 Experts' opinion on development status and main problems of e-commerce in Russia
        3.5.1 Sample description
        3.5.2 Results
    3.6 Main problems and specifity of electronic commerce in Russia
        3.6.1 Underdeveloped delivery service system
        3.6.2 Underutilized online payment system
        3.6.3 Consumers' distrust
CHAPTER 4 COMPARATIVE ANALYSIS OF ELECTRONIC COMMERCE MARKETBETWEEN RUSSIA AND CHINA
    4.1 Current situation on China-Russian e-commerce market
    4.2 The difference in e-commerce market between China and Russia
    4.3 Electronic commerce in China as a benchmark for development of the electroniccommerce market in Russia
CHAPTER 5 COUNTERMEASURES FOR THE ELECTRONIC COMMERCE MARKETIN RUSSIA
    5.1 Key factors of developing strategy for the Russian electronic commerce market
    5.2 Legislation improvement
        5.2.1 Developing of electronic commerce legal regulation
        5.2.2 Enhancement of consumer rights protection
    5.3 E-commerce infrastructure enhance
        5.3.1 External infrastructure improvement
        5.3.2 Logistics system development
        5.3.3 Online payment development
        5.3.4 Increase of government investment
    5.4 Promotion of electronic commerce industry
    5.5 Improvement of local marketplaces
    5.6 Cross-border e-commerce development
CONCLUSION
References
Appendix A Experts' profile
Appendix B List of interview questions
Acknowledgement
詳細(xì)摘要



本文編號(hào)：3488805