發(fā)布時(shí)間：2021-06-08 10:46

　　印度尼西亞互聯(lián)網(wǎng)和智能手機(jī)的普及率不斷提高,致使印尼消費(fèi)者越來(lái)越多地在網(wǎng)上購(gòu)買產(chǎn)品。在過(guò)去幾年中,印度尼西亞的銷售和購(gòu)買在很大程度上受到互聯(lián)網(wǎng)和電子商務(wù)（電子商務(wù)）的影響。這一結(jié)果與Statista（2017）的報(bào)告一致,即亞洲地區(qū)的電子化發(fā)展迅猛,在線零售市場(chǎng)增速最快的是印尼,印度,墨西哥和中國(guó)。電子商務(wù)使他們能夠比較產(chǎn)品和價(jià)格,不會(huì)浪費(fèi)太多時(shí)間獲取信息。通過(guò)這種更簡(jiǎn)單的過(guò)程購(gòu)買產(chǎn)品,消費(fèi)者可以節(jié)省大量時(shí)間來(lái)完成其他任務(wù)。產(chǎn)品的生產(chǎn)過(guò)程一般集中于生產(chǎn)產(chǎn)品,配送貨品至店鋪,賣家,合作伙伴和分銷商以及吸引顧客購(gòu)買產(chǎn)品。然而,隨著電子商務(wù)的出現(xiàn),制造商不僅可以向商店/銷售商/合作伙伴/分銷商銷售商品,而且還可以直接向消費(fèi)者銷售產(chǎn)品并擴(kuò)大其市場(chǎng)。根據(jù)Forres ter Research（2017）的數(shù)據(jù),43%的買家更愿意直接從品牌商購(gòu)買產(chǎn)品,而不是銷售它的經(jīng)銷商,而且20%的買家愿意支付多一些的錢這樣做。然而,印度尼西亞中小制造業(yè)企業(yè)不太愿意把握電子商務(wù)的機(jī)會(huì),而且促使他們應(yīng)用電子商務(wù)的決定性因素仍不確定。本研究首先探討和比較了現(xiàn)有的理論和模型,以及與電子商務(wù)采用相關(guān)的文獻(xiàn)綜述。本研究的... 

【文章來(lái)源】：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)北京市 211工程院校 教育部直屬院校

【文章頁(yè)數(shù)】：138 頁(yè)

【學(xué)位級(jí)別】：博士

【文章目錄】：
摘要
Abstract
List of abbreviations
Chapter 1 Introduction
    1.1 Research Importance
    1.2 Research Objectives
    1.3 Research Questions
    1.4 Contribution of The Study
    1.5 Structure of The Thesis
Chapter 2 Literature Review
    2.1 Contextual Background
    2.2 Importance of Manufacturing Small and Medium Enterprises(SMEs)in Indonesia
        2.2.1 Overview of Indonesia
        2.2.2 The definition of Small and Medium-sized Enterprises in Indonesia
        2.2.3 The Role of Manufacturing Industry in Indonesian Economy
    2.3 Information and Communication Technologies(ICTs)and E-commerce
        2.3.1 ICT and E-commerce in Indonesia
        2.3.2 The Growth of Internet Users in Indonesia
        2.3.3 E-commerce in Indonesian Manufacturing Industries
    2.4 Theoretical Background
        2.4.1 Definition of Electronic Commerce(E-Commerce)
        2.4.2 Review of Technology Adoption Theories and Models
        2.4.3 Comparison of Technology Adoption Theories or Models
        2.4.4 Previous Studies of Technology Adoption(DOI& TOE)
    2.5 Studies on Determinants of E-Commerce Adoption
        2.5.1 Technological Context
        2.5.2 Organizational Context
        2.5.3 Environmental Contexts
    2.6 Studies on The Determinants of E-commerce Adoption in Manufacturing SMEs
Chapter 3 Conceptual Framework and Hypothesis
    3.1 The Proposed Conceptual Framework
    3.2 Hypotheses
        3.2.1 Technological Context(H1 to H5)
        3.2.2 Organizational Context(H6 to H11)
        3.2.3 Moderating Variables(H12& H13)
Chapter 4 Research Data and Methodology
    4.1 Research Methodology
    4.2 Target Population and Sample Size
    4.3 Questionnaire Development
        4.3.1 Summary of Research Constructs and Measures in the Questionnaire
        4.3.2 Ethical Consideration
        4.3.3 Pilot Study
        4.3.4 Administering The Questionnaire
        4.3.5 Response Rate
        4.3.6 Non Response Bias
        4.3.7 Dependent Variables and Measurement
        4.3.8 Independent Variables and Measurement
        4.3.9 Moderating Variables and Measurement
        4.3.10 Control Variables and Measurement
    4.4 Data Quality
Chapter 5 Data Analysis
    5.1 Data Preparation and Collection Process
    5.2 Pre-analysis Data Processing
    5.3 Normality Test
    5.4 Multicollinearity and Singularity
    5.5 Regression Analysis- Logistic Regression
    5.6 Regression Results and Hypotheses Testing
Chapter 6 Discussion,Implications& Conclusion
    6.1 Discussion
    6.2 Respondents General Characteristics
    6.3 Current Level of E-commerce
    6.4 The determinants of E-commerce Adoption among Manufacturing SMEs
        6.4.1 Technological Context
        6.4.2 Organizational Context
        6.4.3 Moderating Variables
    6.5 Contribution of This Study
        6.5.1 Theoretical Contribution
        6.5.2 Managerial Contribution
    6.6 Limitation and Future Research
    6.7 Conclusion
References
Appendix
Acknowledgements
Personal Resume



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