【摘要】：大型連鎖醫(yī)藥銷售企業(yè)的管理常采用電子信息系統(tǒng)的方式實現(xiàn),這些系統(tǒng)的特點是面向醫(yī)藥銷售的整個流程,但是缺乏對門店的有效監(jiān)管,罕有對門店的巡視管理的專門模塊。目前的銷售門店的監(jiān)管主要來自企業(yè)內(nèi)部的閉環(huán)監(jiān)管,一般由質(zhì)檢部門進(jìn)行巡視檢查,上報公司,但是巡視材料的形成一般靠手工產(chǎn)生,沒有有效的指標(biāo)體系,無法和現(xiàn)有的管理系統(tǒng)無縫對接;而且容易形成人浮于事,難以客觀地反映門店的實際情況。近年來,以Android技術(shù)為代表的移動互聯(lián)網(wǎng)技術(shù)迅猛發(fā)展,越來越多的移動終端采用了智能操作系統(tǒng),移動終端綜合性不斷體現(xiàn),除了通信外,向多功能、智能化方向發(fā)展,各種相關(guān)的功能配件也越來越多,比如WiFi、紅外、藍(lán)牙、高清攝像頭、GPS等。開發(fā)手機(jī)應(yīng)用程序,利用移動終端作為管理的一種手段逐漸變?yōu)榭赡�。利用手機(jī)移動終端的優(yōu)點,開發(fā)安卓平臺上的醫(yī)藥銷售門店巡視管理系統(tǒng),提高對醫(yī)藥銷售門店的監(jiān)管水平,為醫(yī)藥連鎖企業(yè)的發(fā)展提供真實有效的營銷數(shù)據(jù),推動醫(yī)藥連鎖企業(yè)的健康發(fā)展是本文的出發(fā)點。本文以此為依托,設(shè)計并實現(xiàn)基于Android系統(tǒng)的醫(yī)藥銷售門店的巡視系統(tǒng)。首先對門店巡視系統(tǒng)進(jìn)行定位,確定了其屬于企業(yè)ERP、OA、CRM系統(tǒng)的邊緣系統(tǒng),并對其功能需求進(jìn)行了梳理。在系統(tǒng)的構(gòu)建方面,主要通過手機(jī)拍照、現(xiàn)場打分等手段及時提交實時的巡視結(jié)果,以便企業(yè)的營運(yùn)部門和銷售部門實時了解門店的經(jīng)營狀況。系統(tǒng)實現(xiàn)了用戶注冊、門店巡視、數(shù)據(jù)分析等模塊,可以詳盡地反映門店的經(jīng)營狀況,為醫(yī)藥銷售的管理部門提供了內(nèi)容真實、數(shù)據(jù)可靠的第一手資料。
[Abstract]:The management of large chain pharmaceutical sales enterprises is usually realized by electronic information system. The characteristics of these systems are the whole process of facing the pharmaceutical sales, but the lack of effective supervision of the store, there are few special modules of the inspection and management of the store. At present, the supervision of sales stores mainly comes from the closed-loop supervision within the enterprise, which is generally carried out by the quality inspection department to inspect and report to the company. However, the formation of the inspection materials is generally produced by hand, and there is no effective index system. Unable to seamlessly connect with existing management systems; And easy to form overpopulation, it is difficult to objectively reflect the actual situation of the store. In recent years, with the rapid development of mobile Internet technology represented by Android technology, more and more mobile terminals have adopted intelligent operating system. A variety of related features are also increasing, such as WiFi, infrared, Bluetooth, HD camera, GPS and so on. It is gradually possible to develop mobile phone applications and use mobile terminals as a means of management. Using the advantage of mobile phone terminal, we develop the inspection management system of pharmaceutical sales stores on Android platform, improve the supervision level of pharmaceutical sales stores, and provide real and effective marketing data for the development of pharmaceutical chain enterprises. Promoting the healthy development of pharmaceutical chain enterprises is the starting point of this paper. Based on this, this paper designs and implements the inspection system of pharmaceutical sales stores based on Android system. First, the location of the shop inspection system is defined, and the edge system of the enterprise ERP,OA,CRM system is determined, and its functional requirements are combed. In the aspect of system construction, the real-time inspection results are submitted in time by taking photos of mobile phones and scoring on the spot, so that the operation department and sales department of the enterprise can understand the management status of the store in real time. The system realizes the modules of user registration, shop inspection, data analysis and so on, which can reflect the management status of the store in detail, and provide the management department of pharmaceutical sales with the real and reliable first-hand information.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：TP311.52;TP316

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 袁南星;;一種Android開發(fā)測試環(huán)境性能提升方法的研究[J];電腦編程技巧與維護(hù);2016年01期

2 高洪巖;;淺談會計信息系統(tǒng)內(nèi)部控制的現(xiàn)狀及對策[J];北華航天工業(yè)學(xué)院學(xué)報;2015年06期

3 胡琬琪;楊國有;;會計電算化系統(tǒng)在中小企業(yè)中的實施應(yīng)用[J];商場現(xiàn)代化;2015年Z1期

4 盛平;韓偉;;基于Android平臺的視頻監(jiān)控客戶端的設(shè)計與實現(xiàn)[J];電子設(shè)計工程;2015年22期

5 桂晶;;制藥行業(yè)客戶滿意度研究[J];上海醫(yī)藥;2015年21期

6 陳琰;;醫(yī)藥企業(yè)為什么需要實施CRM[J];統(tǒng)計與管理;2015年05期

7 莊輝;李華群;;基于XML和Web Service的安卓APP應(yīng)用的開發(fā)與實現(xiàn)[J];電腦編程技巧與維護(hù);2015年04期

8 林麗速;;基于Android平臺的Camera系統(tǒng)核心架構(gòu)研究與設(shè)計[J];計算機(jī)光盤軟件與應(yīng)用;2014年24期

9 羅新星;李柱輝;趙玉潔;;軟件非功能需求國內(nèi)外研究綜述[J];計算機(jī)應(yīng)用研究;2015年04期

10 胡潤紅;;新版GSP條件下零售藥店發(fā)展困境調(diào)查及建議[J];中國藥事;2014年10期

相關(guān)碩士學(xué)位論文 前4條

1 趙艷維;移動外勤管理應(yīng)用中工作管理子系統(tǒng)的設(shè)計與實現(xiàn)[D];北京郵電大學(xué);2015年

2 史迪蒙;移動智能終端平臺銷售管理系統(tǒng)項目管理[D];華東理工大學(xué);2013年

3 李致穎;醫(yī)藥公司綜合辦公管理系統(tǒng)設(shè)計與實現(xiàn)[D];山東大學(xué);2009年

4 張偉;C/S和B/S混合構(gòu)架的醫(yī)藥ERP系統(tǒng)的設(shè)計與實現(xiàn)[D];同濟(jì)大學(xué);2008年

，

本文編號：2396668