【摘要】：隨著車聯(lián)網(wǎng)在中國的蓬勃發(fā)展,其商業(yè)模式和思維模式得到了廣泛的應用。在車聯(lián)網(wǎng)模式的幫助下,許多創(chuàng)業(yè)型企業(yè)得到了迅速發(fā)展,對傳統(tǒng)車輛運營企業(yè)的市場產(chǎn)生了強有力的沖擊。這就迫使傳統(tǒng)車輛運營企業(yè)進行相應的產(chǎn)品轉(zhuǎn)型,從而保持企業(yè)的基業(yè)長青。本文圍繞如何將車聯(lián)網(wǎng)模式應用到傳統(tǒng)車輛運營領域的這個問題展開,首先描述了國內(nèi)外車聯(lián)網(wǎng)領域的研究和發(fā)展現(xiàn)狀,并對車聯(lián)網(wǎng)生態(tài)系統(tǒng)、思維模式、商業(yè)模式進行了初步分析。通過對當前傳統(tǒng)車輛企業(yè)發(fā)展問題的引入,提出本文所研究的內(nèi)容、試圖解決的問題、研究意義。然后,在本文的第二、三、四章,分別從戰(zhàn)略制定、產(chǎn)品開發(fā)、產(chǎn)品運營、平臺規(guī)劃三個方向進行論述。在此三個章節(jié)中,重點闡述了各階段思維模式的管理學原理、形式與作用,并輔以案例進行論證。在第五章中,本文提出車聯(lián)網(wǎng)運營服務平臺的建設規(guī)劃,為車聯(lián)網(wǎng)思維在傳統(tǒng)車輛運營企業(yè)的應用提出了一種可能的實現(xiàn)模式。最后本文通過對文章不足的總結(jié)與發(fā)展的展望,提出了車聯(lián)網(wǎng)模式在未來運營領域發(fā)展的挑戰(zhàn)與機遇。車聯(lián)網(wǎng)模式不是工具,而是符合車輛運營領域時代發(fā)展的思維維度與最佳實踐。傳統(tǒng)車輛運營企業(yè)應該認真的學習并借鑒成熟的車聯(lián)網(wǎng)模式,完善并建立符合車聯(lián)網(wǎng)商業(yè)模式與思維模式的產(chǎn)品戰(zhàn)略、產(chǎn)品開發(fā)、產(chǎn)品運營的三大體系,制定并整合符合車聯(lián)網(wǎng)模式的業(yè)務運作流程與制度,形成基于車聯(lián)網(wǎng)模式的運營服務平臺,發(fā)揮其巨大潛力,實現(xiàn)從傳統(tǒng)運用管理模式向新型車聯(lián)網(wǎng)模式的轉(zhuǎn)型,加強產(chǎn)品的長遠規(guī)劃,注重產(chǎn)品迭代,拓寬產(chǎn)品運營思路,為終端用戶提供豐富多樣的產(chǎn)品選擇和極具差異化的優(yōu)質(zhì)服務,從而保證傳統(tǒng)車輛運營企業(yè)在轉(zhuǎn)型過程中的效果,提升其在激烈市場競爭中的核心競爭力,實現(xiàn)企業(yè)的長遠發(fā)展與基業(yè)長青。
[Abstract]:With the rapid development of car networking in China, its business model and thinking mode have been widely used. With the help of the car networking mode, many entrepreneurial enterprises have developed rapidly, which has had a strong impact on the market of traditional vehicle operation enterprises. This compels the traditional vehicle operation enterprise to carry on the corresponding product transformation, thus maintains the enterprise foundation industry evergreen. This paper focuses on the problem of how to apply the vehicle networking mode to the traditional vehicle operation field. Firstly, it describes the research and development status in the field of vehicle networking at home and abroad, and discusses the vehicle networking ecosystem and thinking mode. The business model is analyzed preliminarily. Through the introduction of the development of the traditional vehicle enterprises, this paper puts forward the contents of this paper, tries to solve the problems, and the significance of the research. Then, in the second, third and fourth chapters of this paper, respectively, from the strategic formulation, product development, product operation, platform planning three directions. In these three chapters, the management principle, form and function of the mode of thinking in each stage are expounded. In the fifth chapter, this paper puts forward the construction plan of the vehicle network operation service platform, and puts forward a possible realization mode for the application of the car networking thinking in the traditional vehicle operation enterprise. Finally, through the summary of the lack of the article and the prospect of the development, the paper puts forward the challenges and opportunities of the development of the car networking mode in the future operation field. The vehicle networking mode is not a tool, but a thinking dimension and best practice in line with the development of the era of vehicle operation. The traditional vehicle operation enterprises should study and learn from the mature car networking model, perfect and establish three systems of product strategy, product development and product operation, which accord with the commercial model and thinking mode of car network. Make and integrate the business operation process and system that accord with the car networking mode, form the operation service platform based on the car network mode, give play to its great potential, realize the transformation from the traditional application management mode to the new car networking mode. Strengthen the long-term planning of products, pay attention to product iteration, broaden the thinking of product operation, provide end users with rich and diverse product selection and highly differentiated quality services, so as to ensure the effect of traditional vehicle operation enterprises in the process of transformation. Enhance its core competitiveness in the fierce market competition, realize the long-term development of the enterprise and the foundation industry evergreen.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：U495

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