哈爾濱城市旅游意象移動(dòng)APP設(shè)計(jì)與傳播研究
發(fā)布時(shí)間：2018-10-05 15:53
【摘要】：隨著信息技術(shù)的發(fā)展,智能移動(dòng)終端的普及,移動(dòng)媒體平臺(tái)成為人們獲取旅游信息的重要傳播載體,成為人們“智慧”出行的重要伴游工具。城市旅游意象作為旅游城市內(nèi)在文化底蘊(yùn)和外在形象特征的綜合表現(xiàn),具有重要的文化傳播價(jià)值和品牌傳播價(jià)值。將城市旅游意象的文化內(nèi)涵和形象特征應(yīng)用于移動(dòng)端旅游產(chǎn)品的設(shè)計(jì)中不僅有利于提升城市旅游意象的品牌傳播效果,更有利于提升移動(dòng)端旅游產(chǎn)品的審美性和文化性。因此,本文以哈爾濱旅游意象的APP設(shè)計(jì)為研究對(duì)象,對(duì)基于城市旅游意象的APP設(shè)計(jì)策略和實(shí)現(xiàn)方法進(jìn)行研究,探究新媒體環(huán)境下城市旅游意象移動(dòng)端傳播的新形態(tài)、新體驗(yàn)與病毒式傳播效果。首先,本文對(duì)城市旅游意象的概念、構(gòu)成要素進(jìn)行歸納總結(jié),城市旅游意象由地理空間構(gòu)成要素、歷史文化構(gòu)成要素和旅游服務(wù)要素三部分構(gòu)成,是旅游者對(duì)旅游城市的主觀印象,是旅游城市外在物象和文化意蘊(yùn)在旅游者腦海中的主觀反映。將城市旅游意象融入到移動(dòng)端旅游產(chǎn)品的設(shè)計(jì)中有助于提升旅游者對(duì)旅游城市的文化認(rèn)知和審美體驗(yàn)。其次,本文以哈爾濱的旅游意象APP設(shè)計(jì)為例,在對(duì)哈爾濱地脈、文脈、人脈“三脈”分析的基礎(chǔ)上,將哈爾濱的城市旅游意象定位為“浪漫冰都”。從旅游城市、旅游者和媒介的三重視角提出了城市旅游意象APP的個(gè)性化、智慧化和情感化設(shè)計(jì)策略。并從旅游者的用戶需求出發(fā),將以上設(shè)計(jì)策略融入城市旅游APP的設(shè)計(jì)中,實(shí)現(xiàn)滿足旅游者用戶需求和城市旅游意象傳播需要的數(shù)字旅游產(chǎn)品。最后,本文對(duì)城市旅游意象APP的用戶體驗(yàn)效果和傳播效果進(jìn)行了評(píng)估,經(jīng)過(guò)實(shí)驗(yàn)論證可知,基于城市旅游意象的移動(dòng)APP設(shè)計(jì)具有良好的可用性、功能性、情感性和文化性,不僅可以滿足旅游者多元化的旅游需求,更可以滿足城市旅游意象移動(dòng)端傳播的需要,是美觀、實(shí)用、具有文化傳播價(jià)值的移動(dòng)端旅游產(chǎn)品。
[Abstract]:With the development of information technology and the popularization of intelligent mobile terminals, mobile media platform has become an important communication carrier for people to obtain travel information and an important companion tool for people to travel intelligently. As a comprehensive expression of the inner culture and external image of the tourist city, the urban tourism image has important cultural communication value and brand communication value. Applying the cultural connotation and image characteristics of urban tourism image to the design of mobile tourism products is not only helpful to promote the brand communication effect of urban tourism image, but also to enhance the aesthetic and cultural quality of mobile tourism products. Therefore, this paper takes the APP design of Harbin tourism image as the research object, studies the APP design strategy and implementation method based on the urban tourism image, and probes into the new form of urban tourism image mobile terminal communication under the new media environment. New experience and viral spread effect. First of all, this paper summarizes the concept and elements of urban tourism image, which consists of three parts: geographical space, history and culture, and tourism service. It is the subjective impression of the tourist to the tourist city, and the subjective reflection of the external objects and cultural implication of the tourist city in the tourist mind. The integration of urban tourism image into the design of mobile tourism products will help to enhance tourists' cultural cognition and aesthetic experience of tourist cities. Secondly, this paper takes Harbin's tourism image APP design as an example, on the basis of analyzing the "three veins" of Harbin earth vein, cultural vein and human connection, the city tourism image of Harbin is defined as "romantic ice capital". From the perspective of tourism city, tourists and media, this paper puts forward the individualized, intelligent and emotional design strategies of urban tourism image APP. Based on the needs of tourists, the above design strategies are integrated into the design of urban tourism APP to realize the digital tourism products that meet the needs of tourists and the transmission of urban tourism images. Finally, this paper evaluates the effect of user experience and communication of urban tourism image APP. The experimental results show that the mobile APP design based on urban tourism image has good usability, functionality, emotion and culture. It can not only meet the diversified tourism needs of tourists, but also meet the needs of urban tourism image mobile communication. It is a beautiful, practical and cultural value of mobile tourism products.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP311.56
[Abstract]:With the development of information technology and the popularization of intelligent mobile terminals, mobile media platform has become an important communication carrier for people to obtain travel information and an important companion tool for people to travel intelligently. As a comprehensive expression of the inner culture and external image of the tourist city, the urban tourism image has important cultural communication value and brand communication value. Applying the cultural connotation and image characteristics of urban tourism image to the design of mobile tourism products is not only helpful to promote the brand communication effect of urban tourism image, but also to enhance the aesthetic and cultural quality of mobile tourism products. Therefore, this paper takes the APP design of Harbin tourism image as the research object, studies the APP design strategy and implementation method based on the urban tourism image, and probes into the new form of urban tourism image mobile terminal communication under the new media environment. New experience and viral spread effect. First of all, this paper summarizes the concept and elements of urban tourism image, which consists of three parts: geographical space, history and culture, and tourism service. It is the subjective impression of the tourist to the tourist city, and the subjective reflection of the external objects and cultural implication of the tourist city in the tourist mind. The integration of urban tourism image into the design of mobile tourism products will help to enhance tourists' cultural cognition and aesthetic experience of tourist cities. Secondly, this paper takes Harbin's tourism image APP design as an example, on the basis of analyzing the "three veins" of Harbin earth vein, cultural vein and human connection, the city tourism image of Harbin is defined as "romantic ice capital". From the perspective of tourism city, tourists and media, this paper puts forward the individualized, intelligent and emotional design strategies of urban tourism image APP. Based on the needs of tourists, the above design strategies are integrated into the design of urban tourism APP to realize the digital tourism products that meet the needs of tourists and the transmission of urban tourism images. Finally, this paper evaluates the effect of user experience and communication of urban tourism image APP. The experimental results show that the mobile APP design based on urban tourism image has good usability, functionality, emotion and culture. It can not only meet the diversified tourism needs of tourists, but also meet the needs of urban tourism image mobile communication. It is a beautiful, practical and cultural value of mobile tourism products.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP311.56
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