稅收公益宣傳片的創(chuàng)作與實(shí)現(xiàn)
發(fā)布時(shí)間:2018-08-24 14:18
【摘要】:動(dòng)畫藝術(shù)是一種新興的藝術(shù)形態(tài),其創(chuàng)作與實(shí)現(xiàn)過程將技術(shù)手段和藝術(shù)創(chuàng)造有機(jī)地融合起來,并且經(jīng)歷了創(chuàng)意構(gòu)思、角色設(shè)置、背景設(shè)置、軟件應(yīng)用和后期合成等多個(gè)過程,其中蘊(yùn)含著一定的動(dòng)畫知識(shí)、動(dòng)畫技術(shù)和藝術(shù)創(chuàng)作,這一方面的研究也成為本文的落腳點(diǎn)之一。隨著計(jì)算機(jī)技術(shù)的不斷成熟,包括Flash在內(nèi)的動(dòng)畫軟件在動(dòng)畫領(lǐng)域內(nèi)得以廣泛應(yīng)用,傳統(tǒng)的動(dòng)畫師可以充分利用各種動(dòng)畫軟件的融合與輔助來創(chuàng)作出不同風(fēng)格的動(dòng)畫作品,在應(yīng)用方面均已取得了巨大的成功,這一點(diǎn)無疑將原有的計(jì)算機(jī)軟件設(shè)計(jì)引入到了新的發(fā)展方向上來。從動(dòng)畫藝術(shù)的制作過程來看,動(dòng)畫軟件對(duì)動(dòng)畫的實(shí)現(xiàn)并非是僅僅限定在軟件應(yīng)用的范疇中,其表現(xiàn)方式和表現(xiàn)手段也呈現(xiàn)出了多樣化的趨勢(shì),本文涉及的《稅收公益宣傳片》這一案例的創(chuàng)作與實(shí)踐過程契合了當(dāng)前的藝術(shù)規(guī)律,是動(dòng)畫軟件技術(shù)融入公益宣傳片的一個(gè)典型案例,對(duì)于其創(chuàng)作背景、實(shí)現(xiàn)過程和技術(shù)形態(tài)的研究,需要形成一個(gè)共性思路和創(chuàng)作規(guī)律,為后續(xù)的創(chuàng)作打下堅(jiān)實(shí)基礎(chǔ)。也是從一個(gè)新的角度研究動(dòng)畫技術(shù)的重要機(jī)會(huì),有著較大的理論價(jià)值。筆者以通過實(shí)例給后續(xù)類似項(xiàng)目創(chuàng)作提供經(jīng)驗(yàn)與指導(dǎo)為目的,設(shè)立《稅收公益宣傳片》項(xiàng)目。通過對(duì)已有的類似項(xiàng)目進(jìn)行分析,總結(jié)優(yōu)缺點(diǎn)來理清思路。在具體的研究過程中,以《稅收公益宣傳片》項(xiàng)目的創(chuàng)作與實(shí)現(xiàn)作為主要研究對(duì)象,對(duì)其前期構(gòu)思、中期制作和后期合成展開研究,以期能夠?qū)ふ业较鄳?yīng)普遍規(guī)律與共性知識(shí)。為了更好地完成研究目標(biāo),筆者引入了文獻(xiàn)資料法、比較研究法、案例分析法等,通過自己的分析,從設(shè)計(jì)的角度較深刻理解傳統(tǒng)動(dòng)畫技法與先進(jìn)軟件技術(shù)相結(jié)合的動(dòng)畫制作方法。通過動(dòng)畫《稅收公益宣傳片》制作中Flash軟件與制圖軟件Photoshop、繪圖軟件SAI、三維軟件Swift以及實(shí)拍等手段的結(jié)合,解析如何使用Flash軟件制作出包括傳統(tǒng)二維風(fēng)格、水墨風(fēng)格、三維渲染二維、實(shí)拍與鉛筆畫結(jié)合風(fēng)格在內(nèi),用多種不同風(fēng)格串聯(lián)在一起的精致動(dòng)畫短片。這將成為用動(dòng)畫形式制作公益宣傳片的一個(gè)成功案例,體現(xiàn)數(shù)字化技術(shù)和計(jì)算機(jī)軟件技術(shù)在動(dòng)畫表現(xiàn)手法上的優(yōu)越性,從而引導(dǎo)行業(yè)相關(guān)的學(xué)習(xí)者和從業(yè)人員,對(duì)推動(dòng)動(dòng)畫片產(chǎn)業(yè)的形成和發(fā)展有著積極的意義。
[Abstract]:Animation art is a new art form, its creation and realization process combines the technical means with the artistic creation organically, and has experienced the creative idea, the role setting, the background setting, the software application and the late synthesis and so on many processes. It contains a certain knowledge of animation, animation technology and artistic creation, this aspect of research has become one of the foothold of this paper. With the development of computer technology, animation software, including Flash, has been widely used in the field of animation. Traditional animators can make full use of the fusion and assistance of various animation software to create animation works of different styles. Great success has been achieved in application, which undoubtedly introduces the original computer software design to the new direction of development. From the point of view of the production process of animation art, the realization of animation by animation software is not only limited to the scope of software application, but also shows a trend of diversification in the way of expression and means of expression. The case of "tax publicity film", which is a typical case in which animation software technology is integrated into public welfare propaganda film, is a typical case of animation software technology integrated into public welfare propaganda film, and the background of its creation is that the creation and practice process of this case coincide with the current art law. The research of realizing process and technical form needs to form a common idea and creation rule, which will lay a solid foundation for the subsequent creation. It is also an important opportunity to study animation technology from a new angle, which has great theoretical value. In order to provide experience and guidance for the creation of similar projects in the future, the author sets up the "tax Public interest Promo" project. Through the analysis of the existing similar projects, summed up the advantages and disadvantages to clear the train of thought. In the specific research process, the creation and realization of the project of "tax Public interest Promoter" is taken as the main research object, and the research on its early conception, intermediate production and post-synthesis is carried out in order to find the corresponding universal law and common knowledge. In order to achieve the research goal better, the author introduced the literature method, the comparative research method, the case analysis method and so on, through their own analysis, From the design point of view, understand the traditional animation techniques and advanced software technology combined with animation production method. Through the combination of Flash software, Photoshop, drawing software SAI, 3D software Swift and real film, in the production of "tax Public interest Promoter", this paper analyzes how to use Flash software to produce traditional two-dimensional style, ink style, etc. Three-dimensional rendering, real-time and pencil-drawing combined style, with a variety of different styles of series together in fine animation short film. This will become a successful example of making public welfare propaganda films in the form of animation, reflecting the advantages of digital technology and computer software technology in animation expression techniques, thus guiding relevant learners and practitioners in the industry. To promote the formation and development of animation industry has a positive significance.
【學(xué)位授予單位】:東南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:J959;TP391.41
本文編號(hào):2201079
[Abstract]:Animation art is a new art form, its creation and realization process combines the technical means with the artistic creation organically, and has experienced the creative idea, the role setting, the background setting, the software application and the late synthesis and so on many processes. It contains a certain knowledge of animation, animation technology and artistic creation, this aspect of research has become one of the foothold of this paper. With the development of computer technology, animation software, including Flash, has been widely used in the field of animation. Traditional animators can make full use of the fusion and assistance of various animation software to create animation works of different styles. Great success has been achieved in application, which undoubtedly introduces the original computer software design to the new direction of development. From the point of view of the production process of animation art, the realization of animation by animation software is not only limited to the scope of software application, but also shows a trend of diversification in the way of expression and means of expression. The case of "tax publicity film", which is a typical case in which animation software technology is integrated into public welfare propaganda film, is a typical case of animation software technology integrated into public welfare propaganda film, and the background of its creation is that the creation and practice process of this case coincide with the current art law. The research of realizing process and technical form needs to form a common idea and creation rule, which will lay a solid foundation for the subsequent creation. It is also an important opportunity to study animation technology from a new angle, which has great theoretical value. In order to provide experience and guidance for the creation of similar projects in the future, the author sets up the "tax Public interest Promo" project. Through the analysis of the existing similar projects, summed up the advantages and disadvantages to clear the train of thought. In the specific research process, the creation and realization of the project of "tax Public interest Promoter" is taken as the main research object, and the research on its early conception, intermediate production and post-synthesis is carried out in order to find the corresponding universal law and common knowledge. In order to achieve the research goal better, the author introduced the literature method, the comparative research method, the case analysis method and so on, through their own analysis, From the design point of view, understand the traditional animation techniques and advanced software technology combined with animation production method. Through the combination of Flash software, Photoshop, drawing software SAI, 3D software Swift and real film, in the production of "tax Public interest Promoter", this paper analyzes how to use Flash software to produce traditional two-dimensional style, ink style, etc. Three-dimensional rendering, real-time and pencil-drawing combined style, with a variety of different styles of series together in fine animation short film. This will become a successful example of making public welfare propaganda films in the form of animation, reflecting the advantages of digital technology and computer software technology in animation expression techniques, thus guiding relevant learners and practitioners in the industry. To promote the formation and development of animation industry has a positive significance.
【學(xué)位授予單位】:東南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:J959;TP391.41
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