基于天涯論壇球迷情感分析與行為挖掘
發(fā)布時(shí)間:2018-06-26 14:41
本文選題:天涯論壇 + 足球比賽; 參考:《系統(tǒng)科學(xué)與數(shù)學(xué)》2017年09期
【摘要】:足球比賽為球迷帶來(lái)情感宣泄,網(wǎng)絡(luò)論壇及社交媒介為球迷提供了跨時(shí)間地域的交流平臺(tái).文章基于天涯論壇"球迷一家"版塊數(shù)據(jù),分別從情感分析和行為挖掘兩個(gè)方面研究足球比賽對(duì)在線球迷的影響.基于情感詞典方法計(jì)算帖子中球迷情感值,通過(guò)識(shí)別帖子中球隊(duì)信息計(jì)算球隊(duì)情感傾向值,并驗(yàn)證情感傾向理論;基于球迷回復(fù)關(guān)系建立回復(fù)網(wǎng)絡(luò)考察聚集效應(yīng).進(jìn)一步基于Granger因果檢驗(yàn)考察在線情感和參與行為與"新浪愛(ài)彩"足彩交易額之間的關(guān)系.
[Abstract]:Football games bring emotional catharsis to fans. Online forums and social media provide fans with a cross-temporal communication platform. Based on the data of "fan family" of Tianya forum, this paper studies the influence of football match on online fans from two aspects of emotion analysis and behavior mining. Based on the emotional dictionary method to calculate the emotional value of the fans in the post, to calculate the emotional tendency of the team by identifying the team information in the post, and to verify the emotional tendency theory; to establish a response network based on the fan response relationship to investigate the aggregation effect. Based on the Granger causality test, the relationship between online emotion and participation behavior and the transaction volume of "Sina Aicai" full lottery is further investigated.
【作者單位】: 中國(guó)科學(xué)院數(shù)學(xué)與系統(tǒng)科學(xué)研究院;中國(guó)科學(xué)院大學(xué);
【基金】:國(guó)家重點(diǎn)研發(fā)計(jì)劃基金項(xiàng)目(2016YFB1000902) 國(guó)家自然科學(xué)基金(61473284,71371107)資助課題
【分類(lèi)號(hào)】:G843;TP391.1
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