本文選題：00后 + 移動(dòng)搜索�。� 參考：《廣東工業(yè)大學(xué)》2017年碩士論文

【摘要】：移動(dòng)互聯(lián)網(wǎng)在中國(guó)飛速發(fā)展,并逐漸滲透到人們的日常生活、工作與學(xué)習(xí)當(dāng)中,使得信息時(shí)代的社會(huì)化生活發(fā)生了飛躍性的轉(zhuǎn)變,人們獲取信息的主要渠道也從傳統(tǒng)的PC端搜索轉(zhuǎn)向了移動(dòng)搜索。移動(dòng)搜索因其移動(dòng)性、關(guān)聯(lián)性、時(shí)效性、便捷性等特性,迅速成為繼移動(dòng)即時(shí)通訊之后的第二大移動(dòng)端應(yīng)用,用戶量猛增,市場(chǎng)前景大。各大互聯(lián)網(wǎng)企業(yè)也紛紛在移動(dòng)搜索領(lǐng)域布局推出自家的產(chǎn)品,并開始重視用戶體驗(yàn),而00后作為“互聯(lián)網(wǎng)原住民”無疑是移動(dòng)搜索眾多用戶中不可忽視的推動(dòng)力。本課題不僅定性分析總結(jié)了基于00后的移動(dòng)搜索體驗(yàn)要素,還將影響00后的搜索體驗(yàn)細(xì)化到具體的指標(biāo)點(diǎn)并量化了每個(gè)要素、指標(biāo)對(duì)整體搜索體驗(yàn)的影響程度,進(jìn)而構(gòu)建了基于00后移動(dòng)搜索體驗(yàn)評(píng)價(jià)模型�；�00后移動(dòng)搜索體驗(yàn)評(píng)價(jià)模型的構(gòu)建一方面為各大移動(dòng)搜索提升用戶體驗(yàn)提供可操作性的借鑒,促進(jìn)移動(dòng)搜索的發(fā)展;另一方面彌補(bǔ)對(duì)00后定性研究的匱乏,為后續(xù)者的研究做鋪墊。具體研究過程如下:通過選樣對(duì)有2年網(wǎng)齡及以上網(wǎng)齡的00后中學(xué)生用戶進(jìn)行情境訪談,以盡可能免擾的方式了解到他們?nèi)粘Ｉ钪惺褂靡苿?dòng)搜索的真實(shí)場(chǎng)景,錄音記錄整個(gè)訪談內(nèi)容并攝像記錄其操作過程,進(jìn)而獲取用戶的第一手資料。定性分析用戶資料,梳理出00后用戶使用移動(dòng)搜索的幾個(gè)典型情境,分別是家、學(xué)校、假期在外、交通工具上;解讀出用戶在這些情境下的搜索時(shí)間、搜索行為、搜索內(nèi)容偏好、搜索方式及好的、不好的體驗(yàn)點(diǎn),并整理出影響00后的移動(dòng)搜索體驗(yàn)的因素�；谝陨隙ㄐ苑治鲑Y料,結(jié)合用戶體驗(yàn)相關(guān)理論知識(shí)以及層次分析法,將基于00后的移動(dòng)搜索體驗(yàn)要素分為五個(gè)維度,包含有內(nèi)容、功能、安全、交互、界面,每個(gè)維度下面又細(xì)分有具體的指標(biāo),以構(gòu)建基于00后的移動(dòng)搜索體驗(yàn)的評(píng)價(jià)體系。然后量化各個(gè)維度、及指標(biāo)的用戶體驗(yàn):先構(gòu)建判斷矩陣,通過專家用戶、及經(jīng)驗(yàn)豐富的用戶體驗(yàn)設(shè)計(jì)師對(duì)矩陣兩兩比較重要性賦值并計(jì)算出最終的權(quán)重值,得出基于00后的移動(dòng)搜索體驗(yàn)的綜合評(píng)價(jià)模型并通過一致性檢驗(yàn)保證模型的可靠性。課題最后以神馬android客戶端的體驗(yàn)測(cè)評(píng)及優(yōu)化為例,進(jìn)一步驗(yàn)證了模型的實(shí)踐性。
[Abstract]:The rapid development of mobile Internet in China, and gradually infiltrated into people's daily life, work and learning, making the information age of social life has undergone a leap change. The main channel for people to obtain information has also shifted from traditional PC-side search to mobile search. Mobile search, because of its mobility, relevance, timeliness, convenience and other characteristics, has quickly become the second largest mobile application after mobile instant messaging, with a rapid increase in the number of users and great market prospects. Internet companies have also launched their own products in the mobile search field, and began to attach importance to the user experience, and the "Internet aboriginal" is undoubtedly the driving force among many mobile search users. This topic not only qualitatively analyzes and summarizes the mobile search experience elements based on the 00, but also refines the post-00 search experience into specific index points and quantifies each element, and the influence degree of the index on the whole search experience. Then, the evaluation model of mobile search experience based on 00 is constructed. On the one hand, the construction of the evaluation model of mobile search experience after 00 provides an operational reference for each major mobile search to enhance the user experience and promote the development of mobile search; on the other hand, it makes up for the lack of qualitative research after 00. Pave the way for subsequent research. The specific research process is as follows: through sample selection, the middle school students who have 2 years of net age or above are interviewed in the situation, and the real scene of using mobile search in their daily life is learned in the way of avoiding disturbance as much as possible. Recording the whole interview and recording its operation process, and then obtain the first-hand information of the user. Qualitatively analyzing user data, combing out several typical situations in which users use mobile search after 00, namely home, school, vacation outside, on transportation, unscrambling the search time and behavior of users in these situations, Search content preferences, search methods and good, bad experience points, and sort out the factors that affect the post-00 mobile search experience. Based on the above qualitative analysis data, combined with the relevant theoretical knowledge of user experience and Analytic hierarchy process, the mobile search experience elements based on 00 are divided into five dimensions, including content, function, security, interaction, interface, etc. Each dimension is subdivided with specific indicators to build a post-00 mobile search experience evaluation system. Then the user experience of each dimension and index is quantified: first, the judgment matrix is constructed, and through the expert user and the experienced user experience designer, the relative importance of the matrix is assigned and the final weight value is calculated. A comprehensive evaluation model based on mobile search experience after 00 is obtained and the reliability of the model is guaranteed by consistency checking. Finally, the experience evaluation and optimization of Shenma android client is taken as an example to further verify the practicality of the model.
【學(xué)位授予單位】：廣東工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP391.3

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本文編號(hào)：2028355