發(fā)布時間：2018-06-16 22:42

  本文選題：00后 + 移動搜索��； 參考：《廣東工業(yè)大學》2017年碩士論文

【摘要】：移動互聯(lián)網(wǎng)在中國飛速發(fā)展,并逐漸滲透到人們的日常生活、工作與學習當中,使得信息時代的社會化生活發(fā)生了飛躍性的轉(zhuǎn)變,人們獲取信息的主要渠道也從傳統(tǒng)的PC端搜索轉(zhuǎn)向了移動搜索。移動搜索因其移動性、關聯(lián)性、時效性、便捷性等特性,迅速成為繼移動即時通訊之后的第二大移動端應用,用戶量猛增,市場前景大。各大互聯(lián)網(wǎng)企業(yè)也紛紛在移動搜索領域布局推出自家的產(chǎn)品,并開始重視用戶體驗,而00后作為“互聯(lián)網(wǎng)原住民”無疑是移動搜索眾多用戶中不可忽視的推動力。本課題不僅定性分析總結(jié)了基于00后的移動搜索體驗要素,還將影響00后的搜索體驗細化到具體的指標點并量化了每個要素、指標對整體搜索體驗的影響程度,進而構建了基于00后移動搜索體驗評價模型�；�00后移動搜索體驗評價模型的構建一方面為各大移動搜索提升用戶體驗提供可操作性的借鑒,促進移動搜索的發(fā)展;另一方面彌補對00后定性研究的匱乏,為后續(xù)者的研究做鋪墊。具體研究過程如下:通過選樣對有2年網(wǎng)齡及以上網(wǎng)齡的00后中學生用戶進行情境訪談,以盡可能免擾的方式了解到他們?nèi)粘Ｉ钪惺褂靡苿铀阉鞯恼鎸崍鼍?錄音記錄整個訪談內(nèi)容并攝像記錄其操作過程,進而獲取用戶的第一手資料。定性分析用戶資料,梳理出00后用戶使用移動搜索的幾個典型情境,分別是家、學校、假期在外、交通工具上;解讀出用戶在這些情境下的搜索時間、搜索行為、搜索內(nèi)容偏好、搜索方式及好的、不好的體驗點,并整理出影響00后的移動搜索體驗的因素�；谝陨隙ㄐ苑治鲑Y料,結(jié)合用戶體驗相關理論知識以及層次分析法,將基于00后的移動搜索體驗要素分為五個維度,包含有內(nèi)容、功能、安全、交互、界面,每個維度下面又細分有具體的指標,以構建基于00后的移動搜索體驗的評價體系。然后量化各個維度、及指標的用戶體驗:先構建判斷矩陣,通過專家用戶、及經(jīng)驗豐富的用戶體驗設計師對矩陣兩兩比較重要性賦值并計算出最終的權重值,得出基于00后的移動搜索體驗的綜合評價模型并通過一致性檢驗保證模型的可靠性。課題最后以神馬android客戶端的體驗測評及優(yōu)化為例,進一步驗證了模型的實踐性。
[Abstract]:The rapid development of mobile Internet in China, and gradually infiltrated into people's daily life, work and learning, making the information age of social life has undergone a leap change. The main channel for people to obtain information has also shifted from traditional PC-side search to mobile search. Mobile search, because of its mobility, relevance, timeliness, convenience and other characteristics, has quickly become the second largest mobile application after mobile instant messaging, with a rapid increase in the number of users and great market prospects. Internet companies have also launched their own products in the mobile search field, and began to attach importance to the user experience, and the "Internet aboriginal" is undoubtedly the driving force among many mobile search users. This topic not only qualitatively analyzes and summarizes the mobile search experience elements based on the 00, but also refines the post-00 search experience into specific index points and quantifies each element, and the influence degree of the index on the whole search experience. Then, the evaluation model of mobile search experience based on 00 is constructed. On the one hand, the construction of the evaluation model of mobile search experience after 00 provides an operational reference for each major mobile search to enhance the user experience and promote the development of mobile search; on the other hand, it makes up for the lack of qualitative research after 00. Pave the way for subsequent research. The specific research process is as follows: through sample selection, the middle school students who have 2 years of net age or above are interviewed in the situation, and the real scene of using mobile search in their daily life is learned in the way of avoiding disturbance as much as possible. Recording the whole interview and recording its operation process, and then obtain the first-hand information of the user. Qualitatively analyzing user data, combing out several typical situations in which users use mobile search after 00, namely home, school, vacation outside, on transportation, unscrambling the search time and behavior of users in these situations, Search content preferences, search methods and good, bad experience points, and sort out the factors that affect the post-00 mobile search experience. Based on the above qualitative analysis data, combined with the relevant theoretical knowledge of user experience and Analytic hierarchy process, the mobile search experience elements based on 00 are divided into five dimensions, including content, function, security, interaction, interface, etc. Each dimension is subdivided with specific indicators to build a post-00 mobile search experience evaluation system. Then the user experience of each dimension and index is quantified: first, the judgment matrix is constructed, and through the expert user and the experienced user experience designer, the relative importance of the matrix is assigned and the final weight value is calculated. A comprehensive evaluation model based on mobile search experience after 00 is obtained and the reliability of the model is guaranteed by consistency checking. Finally, the experience evaluation and optimization of Shenma android client is taken as an example to further verify the practicality of the model.
【學位授予單位】：廣東工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TP391.3

【參考文獻】

相關期刊論文 前5條

1 王雷;;從用戶體驗開始做搜索引擎優(yōu)化[J];計算機與網(wǎng)絡;2014年10期

2 劉魯川;孫凱;王菲;張新芳;;移動搜索用戶持續(xù)使用行為實證研究[J];中國圖書館學報;2011年06期

3 季宸東;;移動搜索開辟全球移動互聯(lián)網(wǎng)新格局[J];國際市場;2011年11期

4 羅仕鑒;朱上上;應放天;張勁松;;手機界面中基于情境的用戶體驗設計[J];計算機集成制造系統(tǒng);2010年02期

5 郭濤;;移動搜索的發(fā)展趨勢[J];信息網(wǎng)絡;2009年12期

，

本文編號：2028355