本文選題：有聲書 + 沉浸式傳播　； 參考：《編輯之友》2017年06期

【摘要】：隨著移動互聯(lián)網的發(fā)展和智能終端的普及,以客戶端為代表的網絡平臺成為用戶最大的信息入口,傳統(tǒng)的閱讀方式讓位于屏讀。聽書成為一種擺脫時間、空間限制,獲取知識的便捷方式,有聲書成為如同音樂一樣的伴隨品。美國、英國、德國等國家有聲書起步早,市場規(guī)模龐大。我國的有聲書起步晚,但發(fā)展迅速,豐富了圖書的版權形態(tài)、重繪了圖書的市場版圖、重構了圖書的生產機制并重新定義了用戶。在未來還有較大發(fā)展空間的巨無霸式的聚合音頻平臺、有聲書平臺與專業(yè)型有聲書平臺將共生并存,達到動態(tài)平衡,有聲書在內容生產方面將走向專業(yè)、獨立,盈利模式將更加多元,精準推送是黏住用戶的重要手段,但精準、細分的類目建設更為重要。
[Abstract]:With the development of mobile Internet and the popularity of intelligent terminals, the network platform represented by the client becomes the largest information entry for users, and the traditional reading mode gives way to screen reading. Listening to books becomes a convenient way to get rid of time, space and knowledge. Audio books become like music. The United States, Britain, Germany and other countries started early audio books, the market scale. The audio books of our country started late, but the rapid development enriched the copyright form of the books, redrew the market layout of the books, reconstructed the production mechanism of the books and redefined the users. In the future, there will still be a big space for the development of a huge, convergent audio platform. The audio book platform and the professional audio book platform will coexist in a symbiotic way to achieve a dynamic balance, and audio books will become professional and independent in terms of content production. Profit model will be more diversified, accurate push is an important means to stick to the user, but precision, subdivision of the category construction is more important.
【作者單位】： 中國傳媒大學新聞學院;
【分類號】：G230.7

【參考文獻】

相關期刊論文 前1條

1 張遠帆;;從歐美的發(fā)展歷程看中國有聲書市場的可能性[J];出版廣角;2016年20期

【共引文獻】

相關期刊論文 前2條

1 李秀麗;;移動互聯(lián)時代有聲書的開拓與走向[J];編輯之友;2017年06期

2 張建鳳;;亞馬遜有聲書運營策略分析[J];出版廣角;2017年04期

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本文編號：1842143