本文選題：內(nèi)蒙古電力 + 電力營銷信息系統(tǒng)��； 參考：《天津大學》2016年碩士論文

【摘要】：伴隨著我國經(jīng)濟體制以及電力體制這兩大改革,建立以企業(yè)整體效益為中心,適應市場需求的電力營銷體系對電力行業(yè)發(fā)揮著巨大的作用,在改革下面最大的受益者要數(shù)內(nèi)蒙古電力公司。信息化營銷管理業(yè)務技術方面的平臺的搭建,不僅能夠使工作高效快速按照正常的軌道運轉,也在極大意義上提高了公司整體營銷業(yè)務的規(guī)范化和標準化水平,而且從一定層面上根本降低了電力營銷系統(tǒng)的運營維護成本和建設發(fā)展成本。十多年的開發(fā)建設工作很快過去了,在這期間公司營銷信息系統(tǒng)基本形成了一個比較完善的電力營銷信息系統(tǒng)。雖然如此,近幾年系統(tǒng)中普遍存在的現(xiàn)象還是影響到系統(tǒng)的發(fā)展,例如:業(yè)務流程和基礎業(yè)務系統(tǒng)之間存在巨大的脫節(jié)、關系不緊湊,相近的業(yè)務準則、流程標準等沒能及時適應新業(yè)務的發(fā)展變化、再加上營銷業(yè)務模式較快速的變化等�；谏鲜龅脑�,內(nèi)蒙古電力營銷信息系統(tǒng)不只從一個單一的方面顯示出不能完全的勝任電力營銷的職責。這也就要求對內(nèi)蒙古電力營銷信息系統(tǒng)進行升級建設的必要性,從而做到適應新的形勢和背景下的電力營銷工作。首先,本文對研究的大環(huán)境進行介紹,并闡述研究的意義,并對國外和國內(nèi)的研究歷程及現(xiàn)狀進行回顧和分析,論述本文的研究內(nèi)容與研究方法。其次,綜合的概述電力營銷信息系統(tǒng),電力營銷信息系統(tǒng)的組成部分和功能區(qū)域,這當然就成為了著重于分析和解析的對象。再次,概括內(nèi)蒙古電力營銷信息化的現(xiàn)存狀況。這里分兩個層次展開討論方面,第一、對內(nèi)蒙古電力營銷信息系統(tǒng)現(xiàn)狀進行介紹;第二、分析內(nèi)蒙古電力營銷信息化的現(xiàn)狀,具體的實施是從營銷面的基礎業(yè)務塊來普查工作、針對冗長的業(yè)務流程精簡細致化、電力運營銷售掌管、計量數(shù)據(jù)處理管理、微信平臺服務等方面。然后,通過對信息化升級進行分析,分析公司營銷信息化還存在的一些不足之處,并提出相關建議,最后,對本研究進行總結。
[Abstract]:With the reform of economic system and electric power system of our country, the establishment of electric power marketing system, which is centered on the overall benefit of the enterprise and adapts to the market demand, plays a great role in the electric power industry. The biggest beneficiary under the reform is Inner Mongolia Electric Power Company. The construction of information marketing management technology platform can not only make the work run efficiently and quickly according to the normal track, but also greatly improve the standardization and standardization level of the whole marketing business of the company. Moreover, the operation and maintenance cost and construction and development cost of electric power marketing system are reduced on a certain level. The development and construction work of more than ten years has passed quickly. During this period, the company marketing information system has basically formed a relatively perfect electric power marketing information system. Nevertheless, the widespread phenomena in systems in recent years have affected the development of systems, such as the huge disconnect between business processes and underlying business systems, the lack of compact relationships, and similar business guidelines. Process standards can not adapt to the development of new business in time, coupled with the rapid changes in marketing business model, and so on. Based on the above reasons, Inner Mongolia Electric Power Marketing Information system not only shows that it is not fully competent in power marketing from a single aspect. This also requires the necessity of upgrading and constructing the Inner Mongolia Electric Power Marketing Information system so as to adapt to the new situation and background of the electric power marketing work. First of all, this paper introduces the research environment, expounds the significance of the research, reviews and analyzes the research process and current situation in foreign and domestic countries, and discusses the research content and research methods of this paper. Secondly, a comprehensive overview of the power marketing information system, power marketing information system components and functional areas, which of course has become the focus on analysis and analysis of the object. Thirdly, summarize the existing situation of Inner Mongolia electric power marketing informatization. There are two levels of discussion here. First, the present situation of Inner Mongolia electric power marketing information system is introduced. Secondly, the current situation of Inner Mongolia electric power marketing information system is analyzed. The concrete implementation is to survey the work from the basic business block of the marketing side. For the lengthy business process streamlined and meticulous, power operation and sales management, metrological data processing management, WeChat platform services and so on. Then, through the analysis of informatization upgrade, this paper analyzes some shortcomings of marketing informatization, and puts forward some relevant suggestions. Finally, this paper summarizes the research.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F426.61;F274;F270.7

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本文編號：1841998