本文選題：選擇實(shí)驗(yàn)法　切入點(diǎn)：問(wèn)卷設(shè)計(jì)技術(shù)　出處：《生態(tài)經(jīng)濟(jì)》2016年10期

【摘要】：作為一種典型的陳述偏好類研究方法,選擇實(shí)驗(yàn)法適用范圍更廣、更靈活的優(yōu)越性使得其越來(lái)越多地被國(guó)內(nèi)外研究學(xué)者廣泛關(guān)注。然而選擇實(shí)驗(yàn)法實(shí)施中受訪者主觀性偏差易導(dǎo)致評(píng)估結(jié)果的較大誤差,因此,選擇實(shí)驗(yàn)法實(shí)施效果客觀性和評(píng)估結(jié)果有效性的改善很大程度上取決于選擇實(shí)驗(yàn)問(wèn)卷設(shè)計(jì)的優(yōu)劣,但國(guó)內(nèi)尚無(wú)對(duì)問(wèn)卷設(shè)計(jì)技術(shù)的研究。基于此,文章系統(tǒng)闡述了選擇實(shí)驗(yàn)法的問(wèn)卷設(shè)計(jì)技術(shù),從問(wèn)卷設(shè)計(jì)的具體步驟、各步驟階段需要考慮的各因素及內(nèi)容設(shè)計(jì)等方面進(jìn)行詳細(xì)論述,并以四川溫江城市生態(tài)系統(tǒng)服務(wù)功能價(jià)值評(píng)估為例,對(duì)整個(gè)問(wèn)卷設(shè)計(jì)過(guò)程進(jìn)行解析,以期為后續(xù)相關(guān)研究提供借鑒和參考。
[Abstract]:As a typical declarative preference research method, the choice of experimental method is more widely used and more flexible, which makes it more and more concerned by domestic and foreign researchers.However, the subjective deviation of the interviewees in the implementation of the selective experimental method can easily lead to larger errors in the evaluation results. Therefore, the objectivity of the implementation effect of the selective experimental method and the improvement of the effectiveness of the evaluation results depend to a great extent on the merits and demerits of the design of the selected experimental questionnaire.However, there is no research on questionnaire design technology in China.Based on this, the paper systematically expounds the questionnaire design technology of choosing the experimental method, discusses in detail the specific steps of the questionnaire design, the factors to be considered in each step and the content design, etc.Taking the evaluation of service function of Wenjiang city ecosystem in Wenjiang, Sichuan as an example, the whole questionnaire design process is analyzed in order to provide reference and reference for the follow-up research.
【作者單位】： 西安工業(yè)大學(xué)經(jīng)濟(jì)管理學(xué)院;西北農(nóng)林科技大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金項(xiàng)目(71403212) 教育部人文社會(huì)科學(xué)研究青年基金項(xiàng)目(13YJC630194) 西北農(nóng)林科技大學(xué)基本科研業(yè)務(wù)費(fèi)人文社科項(xiàng)目(2013RWYB05) 國(guó)家社會(huì)科學(xué)基金重大項(xiàng)目(11&ZD042) 陜西省社會(huì)科學(xué)界重大理論與現(xiàn)實(shí)問(wèn)題研究項(xiàng)目(2016Z022) 陜西省軟科學(xué)項(xiàng)目(2015KRM071) 西安工業(yè)大學(xué)經(jīng)濟(jì)管理學(xué)院教學(xué)科研孵化基金項(xiàng)目“基于土地利用變化的西安生態(tài)服務(wù)價(jià)值研究”
【分類號(hào)】：F205;X321
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本文編號(hào)：1706558