本文選題：認知 + 移動地圖�。� 參考：《北京交通大學》2015年碩士論文

【摘要】：消費者的生活水平與生活質量隨著社會生產(chǎn)力的提高上升到了一個新的高度,產(chǎn)品的質量和性能不再是消費者的僅要需求,進而提升為產(chǎn)品及其品牌服務所引發(fā)的一系列個性差異以及帶給消費者的情感體驗,其購買決定也更多地受到情感和心理需求的影響。在移動通信、互聯(lián)網(wǎng)計算機技術迅速崛起的大趨勢下,用戶對可以隨時為出行提供指導策略的移動地圖軟件產(chǎn)生了莫大的信任和依賴。移動地圖的出現(xiàn),使得某些傳統(tǒng)地圖用戶的使用方式發(fā)生了改變,不僅僅體現(xiàn)在表現(xiàn)形式上,更多地是信息服務功能上的擴展。在用戶體驗越來越被重視的今天,原本所持有的傳統(tǒng)地圖信息的設計方式和傳輸模式不能夠再完美支持移動地圖所需,未來移動地圖軟件會本著更加智能、更加簡潔的方向發(fā)展。 文章的研究課題靈感源于筆者攻讀研究生期間,在搜狗公司用戶平臺事業(yè)部實習過程中所參與的項目。項目包括搜狗地圖手機客戶端5.5到6.4六個大版本的整個設計過程以及迭代點。本文選取移動地圖軟件作為研究對象,其設計過程為研究內(nèi)容,自用戶體驗這一角度開展分析調(diào)查,通過閱讀多量相關的文獻與實地調(diào)研,結合認知學的理論方法,運用實際案例從產(chǎn)品的設計策略、交互設計、視覺設計三大方面進行分析,構建具有全局觀的地圖軟件移動端的相關知識體系,在此研究基礎上,對移動地圖軟件的可用性測試與版本迭代進行論述與評價。 文章在地圖軟件研究設計之初進行了產(chǎn)品設計策略的定位分析,與此同時根據(jù)用戶調(diào)查調(diào)查與深度訪談得出地圖軟件移動端中的用戶需求和關注點,運用實際案例和用研結果梳理地圖移動端應用的框架和功能點。通過信息架構設計的拓展,導航及界面任務流程的分析,交互原型和視覺設計的解析,使得地圖軟件移動端的設計過程得以完善。 本文論點的提出,對于設計出更深度貼切人類認知共性和使用規(guī)律的妥帖性地圖軟件具有一定的借鑒意義,增強地圖軟件移動端的可用性,降低人類的認知負擔,推動移動地圖相關領域的發(fā)展。
[Abstract]:The standard of living and quality of life of consumers have risen to a new height with the improvement of social productivity. The quality and performance of products are no longer the only needs of consumers. Furthermore, a series of personality differences and emotional experiences brought to consumers by products and brand services are promoted, and their purchase decisions are more influenced by emotional and psychological needs. With the rapid rise of mobile communication and Internet computer technology, users have a great deal of trust and dependence on mobile map software which can provide guidance strategy for travel at any time. The appearance of mobile map has changed the usage of some traditional map users, not only in the form of expression, but also in the expansion of the function of information service. Today, when the user experience is being paid more and more attention to, the design and transmission mode of the traditional map information originally held can no longer support the needs of the mobile map perfectly, so the mobile map software will be more intelligent in the future. More concise direction of development. The research topic of this paper is inspired by the project that I participated in during my graduate study in Sogou's user platform department. The project includes the entire design process and iteration points of Sogou Maps Mobile client 5.5 to 6.4 in six major versions. This paper selects the mobile map software as the research object, its design process as the research content, carries on the analysis investigation from the user experience angle, through reading the many related literature and the field investigation, unifies the cognitive science theory method, Based on the analysis of three aspects of product design strategy, interactive design and visual design, the paper constructs the knowledge system of the mobile end of map software with a global view. The usability test and version iteration of mobile map software are discussed and evaluated. At the beginning of the research and design of the map software, this paper analyzes the orientation of the product design strategy, and at the same time, according to the user investigation and depth interview, the user needs and concerns in the mobile end of the map software are obtained. Combing the framework and function points of map mobile application with practical cases and research results. Through the expansion of information architecture design, the analysis of navigation and interface task flow, the analysis of interactive prototype and visual design, the design process of mobile end of map software is improved. The proposition of this paper can be used as a reference for designing a map software that is more profound and appropriate to human cognitive commonalities and rules of use, enhance the usability of the mobile end of the map software, and reduce the cognitive burden of human beings. Promote the development of mobile map related fields.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：P283.7

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本文編號：1855526