【摘要】：船舶代理業(yè)隨著航運(yùn)業(yè)的發(fā)展而產(chǎn)生,船舶代理業(yè)的發(fā)展不僅能促進(jìn)我國的國際貿(mào)易,同時(shí)還能推動(dòng)我國運(yùn)輸業(yè)的發(fā)展。船舶代理企業(yè)的興衰又與船舶代理企業(yè)競(jìng)爭(zhēng)力水平息息相關(guān)。要使船舶代理企業(yè)向著好的方向發(fā)展,提升船舶代理企業(yè)競(jìng)爭(zhēng)力將成為研究的重點(diǎn)。近年來,由于我國放寬了對(duì)船舶代理企業(yè)的準(zhǔn)入政策,導(dǎo)致船舶代理企業(yè)之間的市場(chǎng)競(jìng)爭(zhēng)變得越發(fā)激烈,行業(yè)的獲利空間也因此不斷縮減。同時(shí),受之前全球經(jīng)濟(jì)危機(jī)的影響,國際航運(yùn)市場(chǎng)陷入低谷,即使到現(xiàn)在也沒有完全恢復(fù),這也給依附于國際航運(yùn)業(yè)而產(chǎn)生的船舶代理行業(yè)帶來了嚴(yán)重的發(fā)展危機(jī)。如何使船舶代理企業(yè)在復(fù)雜多變的市場(chǎng)環(huán)境中保持競(jìng)爭(zhēng)優(yōu)勢(shì),使企業(yè)得以生存并逐步發(fā)展起來,這是我國每個(gè)船舶代理企業(yè)都必須要面對(duì)并解決的問題。而船舶代理集裝箱業(yè)務(wù)作為T外輪代理公司的核心業(yè)務(wù),它對(duì)于提升企業(yè)競(jìng)爭(zhēng)力有著極其重要的作用。本文在國內(nèi)外研究成果的基礎(chǔ)上,詳細(xì)闡述船舶代理、企業(yè)競(jìng)爭(zhēng)力以及集裝箱業(yè)務(wù)等相關(guān)理論,再對(duì)T外輪代理企業(yè)發(fā)展?fàn)顩r以及市場(chǎng)環(huán)境進(jìn)行了深入分析,并運(yùn)用SWOT分析法,對(duì)其存在的競(jìng)爭(zhēng)優(yōu)勢(shì)和劣勢(shì)進(jìn)行分析;查閱相關(guān)文獻(xiàn)資料,結(jié)合企業(yè)實(shí)際情況,構(gòu)建了 T外輪代理企業(yè)集裝箱業(yè)務(wù)競(jìng)爭(zhēng)力綜合評(píng)價(jià)指標(biāo)體系,通過層次分析確定指標(biāo)權(quán)重,用模糊綜合評(píng)價(jià)的方法對(duì)T外輪代理公司集裝箱業(yè)務(wù)的競(jìng)爭(zhēng)力進(jìn)行綜合評(píng)價(jià),確定T外輪代理公司集裝箱業(yè)務(wù)的競(jìng)爭(zhēng)力處于“一般”等級(jí),并且集裝箱船代理業(yè)務(wù)在價(jià)值性、公司延展性和獨(dú)特性方面也都處于“一般”水平,最后本文結(jié)合企業(yè)自身狀況,從提升公司價(jià)值水平、提升公司延展能力以及提升公司獨(dú)特性水平來提升T外代企業(yè)的集裝箱業(yè)務(wù)競(jìng)爭(zhēng)能力。
[Abstract]:With the development of shipping industry, the development of shipping agency industry can not only promote the international trade of our country, but also promote the development of our country's transportation industry. In recent years, the market competition among shipping agency enterprises has become more and more intense, and the profit space of the industry has been reduced. At the same time, the international shipping market has fallen into a low ebb due to the impact of the previous global economic crisis. At present, there is no complete recovery, which also brings a serious development crisis to the shipping agency industry which is dependent on the international shipping industry. How to make the shipping agency enterprises maintain competitive advantage in the complex and changeable market environment, so that the enterprises can survive and gradually develop, this is what every shipping agency enterprise in our country must face. As the core business of T shipping agency company, shipping agency container business plays an extremely important role in enhancing the competitiveness of enterprises. Based on the research results at home and abroad, this paper elaborates the relevant theories of shipping agency, enterprise competitiveness and container business, and then develops the T shipping agency enterprise. This paper makes a thorough analysis of the situation and market environment, and uses SWOT analysis method to analyze its competitive advantages and disadvantages; consults relevant literature, and combines with the actual situation of the enterprise, establishes a comprehensive evaluation index system of the container business competitiveness of the T shipping agency enterprise, determines the index weight through AHP, and uses fuzzy synthesis. The evaluation method evaluates comprehensively the competitiveness of the container business of T shipping agency company, and determines that the competitiveness of the container business of T shipping agency company is in the "general" level, and the container shipping agency business is in the "general" level in terms of value, company extensibility and uniqueness. Finally, this paper combines with the enterprise itself. In order to improve the container business competitiveness of T-outsourcing enterprises, we should enhance the company's value level, enhance the company's ductility and enhance the company's unique level.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F552

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