本文選題：標(biāo)識(shí) + 導(dǎo)向標(biāo)識(shí)系統(tǒng)　； 參考：《曲阜師范大學(xué)》2017年碩士論文

【摘要】：隨著曲阜市城市建設(shè)與經(jīng)濟(jì)發(fā)展的加快,城市道路網(wǎng)越來越復(fù)雜,建筑和廣告、標(biāo)識(shí)等參照物數(shù)量及密度的增加也使人們?cè)桨l(fā)的眼花繚亂不易于快速定位。特別是這些參照物在城市發(fā)展過程中,不斷的趨于同質(zhì)化,大量外地旅客在陌生環(huán)境中的尋路行為難度增加。曲阜市原有的道路標(biāo)牌已經(jīng)不能以滿足需求,這種情況下,就更加需要一套經(jīng)過系統(tǒng)設(shè)計(jì)的城市導(dǎo)向標(biāo)識(shí)系統(tǒng),滿足人們尋路需求,提高感受體驗(yàn),增加城市的形象魅力。曲阜市的導(dǎo)向標(biāo)識(shí)系統(tǒng)由于起步較晚、資金投入不足等問題,在受眾體驗(yàn)和設(shè)計(jì)等方面存在較多問題。近些年對(duì)導(dǎo)向標(biāo)識(shí)的設(shè)置投入有所提高,但因組織管理,資金投入等問題導(dǎo)致其導(dǎo)向標(biāo)識(shí)系統(tǒng)在設(shè)置、造型、圖形、顏色上的選取沒有經(jīng)過系統(tǒng)的考慮和設(shè)計(jì),尤其與曲阜市的儒家文化底蘊(yùn)不相契合,設(shè)置混亂,影響美感,許多導(dǎo)向標(biāo)識(shí)直接復(fù)制其他城市,與周邊環(huán)境格格不入。如何使曲阜市導(dǎo)向標(biāo)識(shí)系統(tǒng)更加系統(tǒng)、規(guī)范、科學(xué),成為我們亟待研究解決的問題。論文分為五個(gè)章節(jié),首先介紹選題的背景、目的和意義,為本次的研究理清思路。然后從導(dǎo)向標(biāo)識(shí)系統(tǒng)的概念出發(fā),分析導(dǎo)向標(biāo)識(shí)在城市環(huán)境中的產(chǎn)生、發(fā)展與功能定位,結(jié)合城市意象進(jìn)一步理清導(dǎo)向標(biāo)識(shí)應(yīng)用在城市中的注意事項(xiàng)。接下來對(duì)曲阜市的規(guī)劃布局、城市導(dǎo)向標(biāo)識(shí)的現(xiàn)狀進(jìn)行調(diào)查分析,總結(jié)歸納曲阜市導(dǎo)向標(biāo)識(shí)系統(tǒng)存在的問題。之后結(jié)合曲阜市特點(diǎn)和文化特色,研究探討曲阜市導(dǎo)向標(biāo)識(shí)優(yōu)化設(shè)計(jì)的原則,更新定位導(dǎo)向標(biāo)識(shí)系統(tǒng)的空間設(shè)置,以文化意蘊(yùn)為核心,突出使用功能,通過色彩、圖案造型、文字及材質(zhì)方面進(jìn)行分析,為規(guī)范優(yōu)化曲阜市城市導(dǎo)向標(biāo)識(shí)系統(tǒng)提供依據(jù)。最后對(duì)本次研究進(jìn)行總結(jié),并嘗試對(duì)曲阜市導(dǎo)向標(biāo)識(shí)的優(yōu)化進(jìn)行設(shè)計(jì)。
[Abstract]:With the acceleration of urban construction and economic development in Qufu City, the urban road network is becoming more and more complex, and the increase of the number and density of reference materials such as buildings and advertisements and signs makes it more difficult for people to locate quickly. Especially, these reference materials tend to homogeneity in the process of urban development, which makes it more difficult for a large number of foreign tourists to find their way in strange environment. The original road signs in Qufu can no longer meet the demand. In this case, it is even more necessary to design a system of urban guidance marking system to meet the needs of road finding, to improve the experience and to increase the image charm of the city. Due to the problems of late start and insufficient investment, Qufu has many problems in audience experience and design. In recent years, the investment in the setting of the guiding logo has been improved, but due to the problems of organization, management, capital investment, etc., the selection of the guiding marking system in setting, modeling, graphics and colors has not been systematically considered and designed. Especially with the Confucian culture in Qufu City do not agree, set up chaos, affect the aesthetic sense, many of the direct signs copied directly from other cities, incompatible with the surrounding environment. How to make Qufu City guidance marking system more systematic, standardized, scientific, become an urgent problem to be solved. The paper is divided into five chapters. Firstly, the background, purpose and significance of the topic are introduced. Then, based on the concept of guided marking system, this paper analyzes the emergence, development and function orientation of guided logo in the urban environment, and further clarifies the matters needing attention in the application of guided logo in the city with the combination of city image. Then the planning layout of Qufu city, the status quo of the city oriented marking are investigated and analyzed, and the problems existing in Qufu guidance marking system are summarized. Then combined with the characteristics and cultural characteristics of Qufu City, this paper studies and discusses the principles of the optimum design of the guiding logo in Qufu City, updates the spatial setting of the orientation and marking system, takes the cultural implication as the core, highlights the use of function, through color, pattern modeling, The text and material are analyzed to provide the basis for standardizing and optimizing Qufu city guidance marking system. Finally, the paper summarizes the research and tries to design the optimization of the guide mark in Qufu city.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：U491.52

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