本文選題：集裝箱運輸 + 外輪代理��； 參考：《大連海事大學》2015年碩士論文

【摘要】：近年來,由于全球航運需求持續(xù)疲軟,船舶代理市場的服務體系和價格體系都受到了巨大的和前所未有的沖擊,與此同時,隨著我國逐步加大船舶代理業(yè)的開放力度,船代準入條件也愈寬松,大連外代的在口岸的壟斷地位逐漸消失,集裝箱班輪代理的業(yè)務量呈下滑的態(tài)勢。被外運追上甚至趕超、越來越多的合資代理公司成立導致班輪部乃至公司面臨愈加嚴峻的市場競爭局面。班輪代理業(yè)務發(fā)展放緩的態(tài)勢嚴重制約了公司的整體發(fā)展,為此大連外輪代理公司有必要對集裝箱班輪代理業(yè)的發(fā)展戰(zhàn)略進行研究,以直面區(qū)域內(nèi)激烈的競爭形勢,提升班輪代理的競爭力,搶占市場份額,實現(xiàn)集裝箱業(yè)務量和公司效益的快速發(fā)展。本文重點剖析大連外代集裝箱班輪代理面臨的內(nèi)外部環(huán)境,運用SWOT分析方法對大連外代集裝箱班輪代理的現(xiàn)狀進行評價,探求內(nèi)部優(yōu)劣勢和外部環(huán)境中存在的機會與威脅,在此基礎上形成大連外代班輪代理的經(jīng)營戰(zhàn)略,運用相關模型對大連班輪代理市場的供需狀況進行分析和預測,通過定量分析得出2015及2020年公司班輪代理的業(yè)務目標,提出要實現(xiàn)這一目標應采取立足核心業(yè)務、實施多元化經(jīng)營的發(fā)展重點,最后圍繞這兩項發(fā)展重點提出具體實施措施。
[Abstract]:In recent years, as the global shipping demand continues to weaken, the service system and price system of the shipping agency market have been greatly and unprecedentedly impacted. At the same time, with the gradual expansion of the opening up of the shipping agency industry in China, The more relaxed the entry conditions of the shipping generation, the monopoly status of Dalian outgeneration in the port gradually disappeared, and the business volume of the container liner agent declined. Being overtaken or overtaken by foreign shipping, more and more joint venture agency companies are established, which leads to more and more severe market competition for liner shipping department and even the company. The slowing down of liner agency business seriously restricts the overall development of the company. Therefore, it is necessary for Dalian Foreign Shipping Agency Company to study the development strategy of container liner agency industry in order to face up to the fierce competitive situation in the region. Enhance the competitiveness of liner agency, seize market share, realize the rapid development of container business and company benefit. This paper mainly analyzes the internal and external environment facing Dalian external container liner agent, evaluates the present situation of Dalian external container liner agent by using SWOT analysis method, and explores the internal advantages and disadvantages and the opportunities and threats existing in the external environment. On this basis, the management strategy of Dalian liner agency is formed, and the supply and demand situation of Dalian liner agency market is analyzed and forecasted by using relevant models, and the business objectives of liner agency in 2015 and 2020 are obtained by quantitative analysis. In order to realize this goal, we should take the development focus of diversified management based on the core business, and finally put forward the concrete implementation measures around these two development emphases.
【學位授予單位】：大連海事大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F552.7

【參考文獻】

相關期刊論文 前2條

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2 蔡健;;船舶代理企業(yè)薪酬管理問題與對策[J];世界海運;2012年06期

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本文編號：1828959