本文選題：資源整合　切入點：停車場　出處：《深圳大學》2017年碩士論文　論文類型：學位論文

【摘要】：近年來,消費者支付方式已逐步由傳統(tǒng)的現(xiàn)金轉(zhuǎn)向移動APP智能支付。尤其在騰訊、阿里巴巴、新浪等主流網(wǎng)絡媒體各自全力打造以互聯(lián)網(wǎng)為載體的新一代移動支付平臺之后,便捷的移動APP出現(xiàn)使得網(wǎng)上消費已然成為消費者的首選。在這種刺激下早已安于現(xiàn)狀的傳統(tǒng)服務行業(yè)不得不轉(zhuǎn)型并加入智能APP支付的拉鋸戰(zhàn)中。傳統(tǒng)停車業(yè)務的收費模式多已被各種新型的停車收費模式所取代,比如車牌識別、二維碼支付等等。但這些新型的停車收費模式都有一個共同的不足之處:改造成本偏高而且未能與相似的資源進行有效的、低成本的資源整合。本文就此將高速公路ETC收費系統(tǒng)與商業(yè)、住宅小區(qū)停車業(yè)務進行資源整合、構建。從中國民生銀行、車主、聯(lián)合電子、停車場管理方、合作商家等角度分析應該如何整合資源產(chǎn)生1+1+1+1+15的效應。在研究過程中采用深度訪談、資料分析等方法,著重探索國內(nèi)外停車收費商業(yè)模式的異同點,研究如何根據(jù)現(xiàn)有的條件改造整合各方資源構建多方共贏的商業(yè)模式;如何促使停車場管理方、聯(lián)合電子、中國民生銀行在提升自己綜合競爭力的同時,優(yōu)化組織架構、整合內(nèi)外部資源。最后得出較為合適的資源整合商業(yè)模式。
[Abstract]:In recent years, consumer payment has gradually shifted from traditional cash to mobile APP smart payment. Especially after Tencent, Alibaba, Sina and other mainstream online media have made every effort to build a new generation of mobile payment platforms with the Internet as their carrier, The advent of convenient mobile APP has made online consumption the first choice for consumers. Under this stimulus, the traditional service industry, which has long been satisfied with the status quo, has had to transform and join the seesaw war of intelligent APP payment. Most of the toll modes have been replaced by various new parking modes. For example, license plate recognition, QR code payment, etc., but these new parking fee models all have a common drawback: the cost of renovation is high and they are not effective with similar resources. In this paper, the highway ETC toll system and commercial, residential parking business resources integration, construction. From China Minsheng Bank, car owners, United electronics, parking management, This paper analyzes how to integrate the resources to produce the effect of 111115. In the course of the research, the methods of in-depth interview and data analysis are used to explore the similarities and differences of the commercial modes of parking charges at home and abroad. How to reform and integrate all kinds of resources according to the existing conditions to build a win-win business model; how to promote parking lot management, United Electronics, Minsheng Bank of China, while improving their comprehensive competitiveness, while optimizing the organizational structure, Integration of internal and external resources. Finally, a more suitable resource integration business model.
【學位授予單位】：深圳大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：U495

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