本文選題：高速公路　切入點：多元化　出處：《山東大學》2017年碩士論文　論文類型：學位論文

【摘要】：山東高速青島發(fā)展有限公司(以下簡稱"山高青島公司")是山東高速集團的全資子公司,公司擁有膠州灣大橋與膠州灣高速公路25年的特許經(jīng)營權(quán)。近年來,隨著我國高速公路產(chǎn)業(yè)的迅速發(fā)展,高速公路路網(wǎng)已日趨完善。但是新建高速公路投資收益率較低,同時高速公路只能在一定年限內(nèi)收費,能否永久經(jīng)營高速公路是我國高速經(jīng)營企業(yè)不得不面對的戰(zhàn)略問題。在以上形勢下,山高青島公司需要在做強主業(yè)的前提下,制定相應(yīng)的多元化發(fā)展戰(zhàn)略,實現(xiàn)長期運營,同時提高公司的利潤率。本文首先對戰(zhàn)略管理和多元化發(fā)展戰(zhàn)略的相關(guān)理論進行分析,并總結(jié)現(xiàn)有高速公路經(jīng)營企業(yè)所做出的多元化發(fā)展措施,然后對公司內(nèi)部資源與核心能力,及所處的外部環(huán)境進行分析,對公司內(nèi)部的優(yōu)勢與劣勢,以及外部環(huán)境的機會與威脅有全面的了解,最后結(jié)合公司作為集團全資子公司的定位,得到公司多元化發(fā)展戰(zhàn)略的目標,以及戰(zhàn)略選擇實施策略,并針對多元化戰(zhàn)略風險提出保障措施。本文認為,要做好山高青島公司的永續(xù)性,應(yīng)調(diào)整好本公司的產(chǎn)業(yè)結(jié)構(gòu),繼續(xù)發(fā)展高速公路運營主業(yè),抓住青島市的產(chǎn)業(yè)布局對公司帶來的新機遇,積極把握城市基礎(chǔ)設(shè)施產(chǎn)業(yè)進入機會。針對公司的投資管理團隊缺乏多元化行業(yè)運作經(jīng)驗的現(xiàn)狀,選擇主要利用參股、并購等資本運作手段,積極介入物流、海洋生物醫(yī)藥等產(chǎn)業(yè),培育新興業(yè)務(wù)增長點的戰(zhàn)略方向。同時做好項目評價和管理保障措施、提高行業(yè)研究能力和投資資金籌措能力,積極爭取政策支持保障,尋求公司整體產(chǎn)業(yè)的戰(zhàn)略轉(zhuǎn)型和升級,努力成為膠東半島地區(qū)的龍頭企業(yè),為集團公司實現(xiàn)打造現(xiàn)代化、國際化、高效化的綜合型特大企業(yè)集團目標做出新的更大貢獻。本文在多元化戰(zhàn)略選擇方向與定位中,進一步優(yōu)化企業(yè)的資產(chǎn)結(jié)構(gòu)、抵抗系統(tǒng)性風險,增強企業(yè)的綜合競爭實力,建立了山高青島公司多元化發(fā)展戰(zhàn)略的新模式,為其他區(qū)域性高速公路經(jīng)營企業(yè)做出適合本公司發(fā)展的多元化戰(zhàn)略提供借鑒。
[Abstract]:Shandong Expressway Qingdao Development Co., Ltd (hereinafter referred to as "Shangao Qingdao Company") is a wholly owned subsidiary of Shandong High Speed Group, which owns the franchise of Jiaozhou Bay Bridge and Jiaozhou Bay Expressway for 25 years. With the rapid development of the expressway industry in China, the highway network has become more and more perfect. However, the investment rate of the newly built expressway is low, and the expressway can only charge within a certain number of years. Whether or not to operate expressway permanently is a strategic problem that our high speed management enterprises have to face. Under the above situation, Shangao Qingdao Company needs to formulate the corresponding diversified development strategy and realize long-term operation under the premise of strengthening the main industry. At the same time, improve the profit margin of the company. Firstly, this paper analyzes the relevant theories of strategic management and diversification development strategy, and summarizes the diversified development measures made by the existing highway management enterprises. Then we analyze the internal resources and core competence of the company, and the external environment, and have a comprehensive understanding of the strengths and weaknesses of the company, as well as the opportunities and threats of the external environment. Finally, combined with the positioning of the company as a wholly-owned subsidiary of the group, the goal of the company's diversification development strategy and the strategy selection and implementation strategy are obtained, and the protection measures are put forward in view of the diversification strategic risk. To do a good job of sustainability of Shangao Qingdao Company, we should adjust our company's industrial structure, continue to develop the main industry of highway operation, and seize the new opportunities brought to the company by the industrial layout of Qingdao City. In view of the fact that the investment management team of the company lacks the operation experience of diversified industries, we choose to mainly use capital operation means such as equity participation, merger and acquisition, and actively intervene in logistics. Marine biology medicine and other industries, cultivate the strategic direction of emerging business growth point. At the same time, do a good job of project evaluation and management support measures, improve the industry research ability and the ability to raise investment funds, and actively strive for policy support and protection. Seeking strategic transformation and upgrading of the company's overall industry, striving to become the leading enterprise in the Jiaodong Peninsula region, and building modernization and internationalization for the group company, In the direction and orientation of the diversification strategy, this paper further optimizes the asset structure of the enterprise, resists the systemic risk, and strengthens the comprehensive competitive strength of the enterprise. A new model of diversification development strategy of Shangao Qingdao Company is established, which provides reference for other regional highway management enterprises to make diversification strategy suitable for the development of the company.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F542.6;F272

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