發(fā)布時(shí)間：2018-01-23 19:25

  本文關(guān)鍵詞： 兩廊一圈 公路旅游 旅游感知 旅游發(fā)展策略　出處：《華東師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：2006年中越兩國簽署了"兩廊一圈"發(fā)展合作戰(zhàn)略協(xié)約。經(jīng)過十多年的發(fā)展,"兩廊一圈"戰(zhàn)略有效的促進(jìn)了中越兩國在雙邊關(guān)系、區(qū)域經(jīng)濟(jì)、交通、貿(mào)易和投資發(fā)展,極大的帶動了越南旅游市場的發(fā)展,促進(jìn)越南公路旅游基礎(chǔ)設(shè)施和旅游服務(wù)水平的提高。隨著中越政府"兩廊一圈"戰(zhàn)略合作的不斷加深,兩國政府積極努力的尋求各種促進(jìn)雙方旅游業(yè)發(fā)展的新舉措。自2010年以來,中國一直都是越南最大的客源國,游客年增長量達(dá)20%,2016年越南接待中國游客數(shù)量大270萬人次,占國外游客總量的27%。本文在分析中越"兩廊一圈"戰(zhàn)略的基礎(chǔ)上,通過梳理越南旅游資源分布,分析越南公路旅游發(fā)展現(xiàn)狀和存在的問題,通過對"兩廊一圈"戰(zhàn)略涉及的中國延邊城市進(jìn)行問卷調(diào)查,了解中國游客對越南公路旅游產(chǎn)品認(rèn)知和出游意愿。針對近年來中國興起的出境旅游和自駕車旅游,根據(jù)越南公路旅游特色和市場需求,有針對性的設(shè)計(jì)新公路旅游產(chǎn)品和線路以吸引中國游客,同時(shí)對如何有效的促進(jìn)越南公路旅游發(fā)展,解決現(xiàn)存問題,提出了建議。全文研究內(nèi)容共包含五個(gè)部分。一、緒論,介紹本文的研究背景,研究方法研究目的和意義以及研究的創(chuàng)新之處。二、"兩廊一圈"戰(zhàn)略下越南公路旅游發(fā)展分析,介紹"兩廊一圈"戰(zhàn)略下越南邊境口岸城市資源分析和越南旅游業(yè)發(fā)展現(xiàn)狀,包括旅游發(fā)展規(guī)模,旅行社分析和出入境口岸的管理等,同時(shí)分析"兩廊一圈"戰(zhàn)略對越南公路旅游發(fā)展的影響。三、越南公路旅游發(fā)展存在的問題、機(jī)遇和挑戰(zhàn),分析越南公路旅游發(fā)展存在的問題及面臨的機(jī)遇和挑戰(zhàn)。四、中國游客赴越南公路旅游意愿調(diào)查,通過問卷調(diào)查了解"兩廊一圈"戰(zhàn)略區(qū)域內(nèi)中國邊境口岸城市受訪者對越南公路旅游的認(rèn)知和出游意愿,了解受訪者對語言、交通、基礎(chǔ)設(shè)施、旅游服務(wù)、旅游線路和旅游商品的需求和關(guān)注點(diǎn)。五、越南公路旅游產(chǎn)品和線路設(shè)計(jì),針對越南公路旅游發(fā)展現(xiàn)狀,設(shè)計(jì)房車旅游產(chǎn)品和精品自駕線路。六、越南公路旅游發(fā)展建議,針對越南公路旅游現(xiàn)存的問題,提出相應(yīng)的解決措施,促進(jìn)越南公路旅游發(fā)展。
[Abstract]:In middle of 2006, Vietnam and Vietnam signed the "two corridors and one Circle" Development Cooperation Strategic Compact. After more than 10 years of development, the "two corridors and one Circle" strategy has effectively promoted bilateral relations, regional economy and transportation between China and Vietnam. The development of trade and investment has greatly promoted the development of Vietnam's tourism market, and promoted the improvement of the road tourism infrastructure and tourism service in Vietnam. With the deepening of the strategic cooperation between China and Vietnam government, "two corridors and one circle". The two governments are working hard to find new ways to boost tourism between the two countries. Since 2010, China has been Vietnam's biggest source of tourists, with annual growth of 20%. In 2016, Vietnam received 2.7 million Chinese tourists, accounting for 27% of the total number of foreign tourists. Based on the analysis of the strategy of "two corridors and one circle" between China and Vietnam, this paper combs the distribution of tourist resources in Vietnam. This paper analyzes the present situation and existing problems of highway tourism in Vietnam, and makes a questionnaire survey on Yanbian city of China, which is involved in the strategy of "two corridors and one circle". To understand Chinese tourists' knowledge of Vietnam road tourism products and their willingness to travel. According to the characteristics of Vietnam road tourism and market demand, aiming at the outbound tourism and self-driving tourism that have emerged in China in recent years. Targeted design of new highway tourism products and routes to attract Chinese tourists, at the same time how to effectively promote the development of highway tourism in Vietnam, to solve existing problems. Put forward some suggestions. The full text research content includes five parts. First, introduction, introduce the research background, research method research purpose and significance, and the innovation of the research. 2. Under the strategy of "two corridors and one Circle", this paper analyzes the development of Vietnam's road tourism, introduces the analysis of the resources of Vietnam's border ports under the strategy of "two corridors and one circle", and the present situation of Vietnam's tourism development, including the scale of tourism development. At the same time, it analyzes the impact of the strategy of "two corridors and one circle" on the development of highway tourism in Vietnam. Third, the problems, opportunities and challenges of the development of highway tourism in Vietnam. This paper analyzes the existing problems and opportunities and challenges in the development of highway tourism in Vietnam. 4. Investigation on the willingness of Chinese tourists to travel to Vietnam. Through the questionnaire survey to understand the "two corridors and one Circle" strategic area of Chinese border port city respondents to Vietnam road tourism awareness and travel will, understand the interviewees on language, transportation, infrastructure, tourism services. Fifth, Viet Nam road tourism products and routes design, according to the development of road tourism in Vietnam, the design of RV tourism products and boutique self-driving routes. 6. In view of the existing problems of Vietnam highway tourism, the paper puts forward the corresponding measures to promote the development of Vietnam highway tourism.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F593.33;F543.33

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