發(fā)布時間：2018-05-30 06:57

  本文選題：低碳消費 + 因子分析�。� 參考：《江南大學》2013年碩士論文

【摘要】：低碳消費是低碳經(jīng)濟的根基，探究城市居民低碳消費行為的影響機理，提高居民低碳消費水平，是發(fā)展低碳經(jīng)濟的重要環(huán)節(jié)。首先理清了國內(nèi)外學者對低碳消費及其影響因素的相關研究成果，探索了低碳消費和能源消費行為、綠色消費和可持續(xù)消費之間的聯(lián)系。接著，在文獻閱讀和專家訪談基礎上開發(fā)了城市居民低碳研究量表，將我國居民低碳消費行為劃分為習慣性低碳消費行為和選擇性低碳消費行為兩類；綜合宏觀和微觀研究視角，吸收心理學、社會學的研究成果，歸納總結(jié)城市居民低碳消費行為的影響因素：個人特征因素、情境結(jié)構(gòu)因素和社會人口特征因素。通過對無錫市城市居民的實地問卷調(diào)查，構(gòu)建了城市居民低碳消費理論研究模型和研究假設，并運用SPSS軟件對調(diào)研數(shù)據(jù)進行分析。 通過驗證性因子分析，對于低碳消費行為變量量表進行驗證。采用探索性因子分析法對城市居民低碳消費行為的影響因素進行分析，提取9個主因子分別為：低碳認知、責任感和生態(tài)價值觀、低碳關注、消費觀念、便捷性、產(chǎn)品品質(zhì)、宣傳教育、產(chǎn)品價格和政策感知效果。通過方差分析和均值分析探討了社會人口統(tǒng)計變量在低碳消費意愿和低碳消費行為上的差異分析，對性別、婚姻狀況進行T檢驗，，結(jié)果顯示年齡較大者低碳意愿顯著優(yōu)于年輕消費者，中等收入居民消費更接近低碳化。采用多元逐步回歸分析得出低碳消費意愿的影響因素有責任感和生態(tài)價值觀產(chǎn)品品質(zhì)、低碳認知、低碳關注、宣傳教育；習慣性低碳消費行為的影響因素有政策感知效果、責任感和生態(tài)價值觀、低碳關注、低碳認知；選擇性低碳消費行為的影響因素有便捷性、責任感和生態(tài)價值觀、低碳認知、產(chǎn)品價格、政策感知效果。通過分層回歸分析發(fā)現(xiàn)低碳消費意愿因素在一定程度上減弱了宣傳教育作用對習慣性低碳消費行為產(chǎn)生的正向影響；具有較高的低碳消費意愿，在一定程度上增強了政策感知效果對于習慣性低碳消費行為產(chǎn)生的正向影響；具有較高的低碳消費意愿，一定程度上增強了城市居民的責任感和生態(tài)價值觀對于習慣性低碳消費行為的正向影響。實施選擇性低碳消費行為的意愿，在一定程度上減弱了產(chǎn)品價格對于選擇性低碳消費行為的負向影響。 最后根據(jù)本文的研究結(jié)論，針對性地提出了促進城市居民低碳消費的對策建議。
[Abstract]:Low carbon consumption is the foundation of low carbon economy. It is an important link to develop low carbon economy to explore the influence mechanism of low carbon consumption behavior of urban residents and to improve the level of low carbon consumption. Firstly, this paper clarifies the research results of low-carbon consumption and its influencing factors, and explores the relationship between low-carbon consumption and energy consumption behavior, green consumption and sustainable consumption. Secondly, on the basis of literature reading and expert interviews, the paper develops a low carbon research scale for urban residents, and divides the low carbon consumption behavior of Chinese residents into two categories: habitual low carbon consumption behavior and selective low carbon consumption behavior. From the perspective of macro and micro research and absorbing the research results of psychology and sociology, this paper summarizes the influencing factors of low carbon consumption behavior of urban residents: personal characteristic factor, situational structure factor and social-demographic characteristic factor. Based on the field survey of urban residents in Wuxi, the theoretical research model and hypothesis of low carbon consumption of urban residents are constructed, and the research data are analyzed by SPSS software. By confirmatory factor analysis, the low-carbon consumption behavior variable scale was validated. The factors influencing low carbon consumption behavior of urban residents were analyzed by exploratory factor analysis. Nine main factors were extracted: low carbon cognition, sense of responsibility and ecological values, low carbon concern, consumption concept, convenience and product quality. Publicity and education, product price and policy perception. By means of variance analysis and mean analysis, this paper discusses the difference analysis of social demographic variables in low carbon consumption intention and low carbon consumption behavior, and carries out T test on sex and marital status. The results showed that the low carbon willingness of older people was significantly better than that of young consumers, and the consumption of middle income residents was closer to low carbonization. By using multiple stepwise regression analysis, it is concluded that the influencing factors of low carbon consumption intention are responsibility and ecological value product quality, low carbon cognition, low carbon concern, propaganda and education, and the influence factors of habitual low carbon consumption behavior have the effect of policy perception. Responsibility and ecological values, low carbon concern, low carbon cognition, selective low carbon consumption behavior influence factors such as convenience, sense of responsibility and ecological value, low carbon cognition, product price, policy perception effect. Through stratified regression analysis, it was found that the factors of low carbon consumption intention weakened the positive effect of propaganda and education on habitual low carbon consumption behavior to some extent, and had higher low carbon consumption willingness. To some extent, it enhances the positive effect of policy perception on habitual low carbon consumption behavior, and has a higher low carbon consumption willingness, To a certain extent, the sense of responsibility and ecological values of urban residents have a positive impact on habitual low-carbon consumption behavior. The willingness to implement selective low carbon consumption behavior weakens the negative effect of product price on selective low carbon consumption behavior to some extent. Finally, according to the conclusion of this paper, the countermeasures and suggestions to promote low carbon consumption of urban residents are put forward.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F126.1

【參考文獻】

相關期刊論文 前10條

1 王兆鋒;俞紅;;消費者綠色食品消費行為的實證研究[J];安徽農(nóng)業(yè)科學;2007年10期

2 徐國偉;;低碳消費行為研究綜述[J];北京師范大學學報(社會科學版);2010年05期

3 孟艾紅;;城市居民低碳消費行為影響因素的實證分析[J];中國城市經(jīng)濟;2011年23期

4 周曉宏;郭文靜;;探索性因子分析與驗證性因子分析異同比較[J];科技和產(chǎn)業(yè);2008年09期

5 劉敏;劉煥新;;湖南發(fā)展低碳消費對策研究[J];湖南社會科學;2010年04期

6 云卿城;;時尚環(huán)保的“低碳生活”[J];發(fā)明與創(chuàng)新(綜合版);2008年12期

7 王建明;;消費者為什么選擇循環(huán)行為——城市消費者循環(huán)行為影響因素的實證研究[J];中國工業(yè)經(jīng)濟;2007年10期

8 周梅華;從消費的本質(zhì)看可持續(xù)消費[J];經(jīng)濟問題;2001年03期

9 巢桂芳;;關于提高低碳經(jīng)濟意識、創(chuàng)導低碳消費行為的調(diào)查與研究[J];經(jīng)濟研究導刊;2010年31期

10 張奎;金江;王紅霞;胡迎春;;消費信貸對消費影響作用的實證研究[J];技術經(jīng)濟;2010年02期

相關重要報紙文章 前1條

1 湖南大學 陳曉春　譚娟 陳文婕;[N];光明日報;2009年

相關博士學位論文 前2條

1 孫巖;居民環(huán)境行為及其影響因素研究[D];大連理工大學;2006年

2 陳利順;城市居民能源消費行為研究[D];大連理工大學;2009年

相關碩士學位論文 前1條

1 楊婷;知覺行為控制對可持續(xù)消費行為的影響研究[D];湖南大學;2009年

本文編號：1954375