發(fā)布時間：2019-06-25 15:00

【摘要】：“兩會”,即全國人民代表大會和中國人民政治協(xié)商會議,是中國政治的風向標。隨著社會的不斷發(fā)展,信息更加公開和透明,媒體對于兩會的關(guān)注度也逐年上升,《人民日報》作為報刊媒體的領(lǐng)頭羊,歷來都十分重視兩會報道。本文選取《人民日報》為研究對象,運用內(nèi)容分析法,文獻研究法和抽樣調(diào)查法,梳理《人民日報》1978-2914年間的兩會報道,總結(jié)其報道特色,并探討《人民日報》兩會報道給主流媒體所帶來的啟示。本研究選取《人民日報》1978年至2014年的兩會報道為研究對象,運用定量和定性研究結(jié)合的方法,以文本為研究載體,通過對兩會報道的報道來源、報道形式、報道議題、篇幅字數(shù)、報道傾向以及配圖與編者按的使用展開了細致的統(tǒng)計與分析。經(jīng)過分析后發(fā)現(xiàn),《人民日報》兩會報道來源豐富,本報的文章占絕對多數(shù)；報道形式多樣,各種新聞體裁交相輝映；報道議題涉及政治、經(jīng)濟、文化、社會、生態(tài)文明、會風和兩會周邊等方面；篇幅字數(shù)呈逐漸穩(wěn)定的趨勢,長篇的深度報道相對匱乏；報道傾向以正面為主。在內(nèi)容分析的基礎(chǔ)上,筆者認為《人民日報》突出主流意識,堅持正面導(dǎo)向；報道全面、突出重點；強調(diào)創(chuàng)新,促進媒介融合,同時,也存在部分報道模式化嚴重、與受眾交互性不強、深度報道匱乏、報道議題相對失衡的不足之處。最后,經(jīng)過全面的定量與定性分析,探討《人民日報》兩會報道給主流媒體所帶來的啟示,主要分為三個方面：對會議新聞報道方面的啟示,認為主流媒體應(yīng)立場鮮明、正面引導(dǎo)、精心策劃選題、反映人民關(guān)切；對輿論引導(dǎo)方面的啟示,認為黨報應(yīng)匯聚正面能量、傾聽基層聲音、宣傳典型、樹立模范、引領(lǐng)時代潮流；對媒介融合方面的啟示,認為主流媒體應(yīng)樹立正確的融合思維、堅持內(nèi)容為王,以讀者為中心。
[Abstract]:The "two sessions", that is, the National People's Congress and the Chinese People's Political Consultative Conference, is the sign of the Chinese politics. With the development of the society, the information is more open and transparent, and the media's attention to the two sessions has also increased year by year. The People's Daily, as the leader of the press media, has always attached great importance to the two reports. The paper selects the two reports of the People's Daily> 1978-2914 as the research object, uses the content analysis method, the literature research method and the sample survey method to sort the two reports of the People's Daily> 1978-2914 to summarize the features of the report and discuss the enlightenment of the two reports to the mainstream media in the People's Daily. The paper discusses the shortcomings of the relative imbalance of the subject, and finally, through the comprehensive quantitative and qualitative analysis, the paper discusses the inspiration from the two reports to the mainstream media in the People's Daily. It is mainly divided into three aspects: the inspiration from the news report of the conference, the main media should be in a clear position, the positive guidance, the careful planning of the subject, the reflection of the people's concerns, the enlightenment from the guidance of the public opinion, the party's return to the positive energy, to listen to the sound of the grass-roots, to promote the model, to guide the trend of the times, and to think that the mainstream media should set up the correct integration thinking, adhere to the content as the king, and take the reader as the center.
【學位授予單位】：山西大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G212

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本文編號：2505771