【摘要】：“兩會(huì)”,即全國(guó)人民代表大會(huì)和中國(guó)人民政治協(xié)商會(huì)議,是中國(guó)政治的風(fēng)向標(biāo)。隨著社會(huì)的不斷發(fā)展,信息更加公開和透明,媒體對(duì)于兩會(huì)的關(guān)注度也逐年上升,《人民日?qǐng)?bào)》作為報(bào)刊媒體的領(lǐng)頭羊,歷來都十分重視兩會(huì)報(bào)道。本文選取《人民日?qǐng)?bào)》為研究對(duì)象,運(yùn)用內(nèi)容分析法,文獻(xiàn)研究法和抽樣調(diào)查法,梳理《人民日?qǐng)?bào)》1978-2914年間的兩會(huì)報(bào)道,總結(jié)其報(bào)道特色,并探討《人民日?qǐng)?bào)》兩會(huì)報(bào)道給主流媒體所帶來的啟示。本研究選取《人民日?qǐng)?bào)》1978年至2014年的兩會(huì)報(bào)道為研究對(duì)象,運(yùn)用定量和定性研究結(jié)合的方法,以文本為研究載體,通過對(duì)兩會(huì)報(bào)道的報(bào)道來源、報(bào)道形式、報(bào)道議題、篇幅字?jǐn)?shù)、報(bào)道傾向以及配圖與編者按的使用展開了細(xì)致的統(tǒng)計(jì)與分析。經(jīng)過分析后發(fā)現(xiàn),《人民日?qǐng)?bào)》兩會(huì)報(bào)道來源豐富,本報(bào)的文章占絕對(duì)多數(shù)；報(bào)道形式多樣,各種新聞體裁交相輝映；報(bào)道議題涉及政治、經(jīng)濟(jì)、文化、社會(huì)、生態(tài)文明、會(huì)風(fēng)和兩會(huì)周邊等方面；篇幅字?jǐn)?shù)呈逐漸穩(wěn)定的趨勢(shì),長(zhǎng)篇的深度報(bào)道相對(duì)匱乏；報(bào)道傾向以正面為主。在內(nèi)容分析的基礎(chǔ)上,筆者認(rèn)為《人民日?qǐng)?bào)》突出主流意識(shí),堅(jiān)持正面導(dǎo)向；報(bào)道全面、突出重點(diǎn)；強(qiáng)調(diào)創(chuàng)新,促進(jìn)媒介融合,同時(shí),也存在部分報(bào)道模式化嚴(yán)重、與受眾交互性不強(qiáng)、深度報(bào)道匱乏、報(bào)道議題相對(duì)失衡的不足之處。最后,經(jīng)過全面的定量與定性分析,探討《人民日?qǐng)?bào)》兩會(huì)報(bào)道給主流媒體所帶來的啟示,主要分為三個(gè)方面：對(duì)會(huì)議新聞報(bào)道方面的啟示,認(rèn)為主流媒體應(yīng)立場(chǎng)鮮明、正面引導(dǎo)、精心策劃選題、反映人民關(guān)切；對(duì)輿論引導(dǎo)方面的啟示,認(rèn)為黨報(bào)應(yīng)匯聚正面能量、傾聽基層聲音、宣傳典型、樹立模范、引領(lǐng)時(shí)代潮流；對(duì)媒介融合方面的啟示,認(rèn)為主流媒體應(yīng)樹立正確的融合思維、堅(jiān)持內(nèi)容為王,以讀者為中心。
[Abstract]:The "two sessions", that is, the National People's Congress and the Chinese People's Political Consultative Conference, is the sign of the Chinese politics. With the development of the society, the information is more open and transparent, and the media's attention to the two sessions has also increased year by year. The People's Daily, as the leader of the press media, has always attached great importance to the two reports. The paper selects the two reports of the People's Daily> 1978-2914 as the research object, uses the content analysis method, the literature research method and the sample survey method to sort the two reports of the People's Daily> 1978-2914 to summarize the features of the report and discuss the enlightenment of the two reports to the mainstream media in the People's Daily. The paper discusses the shortcomings of the relative imbalance of the subject, and finally, through the comprehensive quantitative and qualitative analysis, the paper discusses the inspiration from the two reports to the mainstream media in the People's Daily. It is mainly divided into three aspects: the inspiration from the news report of the conference, the main media should be in a clear position, the positive guidance, the careful planning of the subject, the reflection of the people's concerns, the enlightenment from the guidance of the public opinion, the party's return to the positive energy, to listen to the sound of the grass-roots, to promote the model, to guide the trend of the times, and to think that the mainstream media should set up the correct integration thinking, adhere to the content as the king, and take the reader as the center.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G212

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本文編號(hào)：2505771