【摘要】：《金瓶梅》是中國古代世情小說的開山之作，它創(chuàng)作于十六世紀(jì)末十七世紀(jì)初，生動(dòng)形象地描述了明正德、嘉靖、隆慶、萬歷等朝的歷史與社會(huì)風(fēng)俗，真實(shí)地反映了明中后期運(yùn)河商貿(mào)及商品流通的情況。根據(jù)這一情況，論文將從《金瓶梅》入手，重點(diǎn)解構(gòu)明代中后期的運(yùn)河商貿(mào)問題。 其一，明中期以后，專制王朝陷入空前的政治危機(jī)。與此同時(shí)，社會(huì)經(jīng)濟(jì)迅速發(fā)展促進(jìn)了自然經(jīng)濟(jì)的解體，思想文化領(lǐng)域也出現(xiàn)了全新的變化。在這樣的社會(huì)背景下，《金瓶梅》得以問世，并且以文學(xué)化的方式呈現(xiàn)了明代中后期的政治、經(jīng)濟(jì)和文化境況。要研究《金瓶梅》所反映的明中后期的運(yùn)河商貿(mào)問題，從宏觀上把握《金瓶梅》所產(chǎn)生時(shí)代的政治、經(jīng)濟(jì)和文化秩序是首要前提。 其二，從明中期開始，京杭大運(yùn)河成為明王朝最重要的水上交通要道。大運(yùn)河使得不同流域間的商品開始廣泛流通，推動(dòng)了明中期以后商業(yè)貿(mào)易及商品經(jīng)濟(jì)的發(fā)展。在此基礎(chǔ)上，農(nóng)產(chǎn)品出現(xiàn)商品化現(xiàn)象，手工業(yè)領(lǐng)域形成了專業(yè)性的生產(chǎn)區(qū)域，并與商業(yè)緊密結(jié)合起來。運(yùn)河商業(yè)迅速發(fā)展，其他運(yùn)河產(chǎn)業(yè)也被帶動(dòng)起來。這些明代運(yùn)河產(chǎn)業(yè)的發(fā)展情況在《金瓶梅》中俱有體現(xiàn)，從中可看出《金瓶梅》與京杭大運(yùn)河和商品經(jīng)濟(jì)有一定的聯(lián)系。 其三，明代中后期，在大運(yùn)河的作用下，，一批運(yùn)河沿線、腹地城市迅速崛起，大量運(yùn)河腹地市鎮(zhèn)隨之涌現(xiàn)。這些城市及市鎮(zhèn)占據(jù)地理優(yōu)勢，盡得運(yùn)河物流之便，商業(yè)發(fā)達(dá)，城鎮(zhèn)發(fā)展水平很高�！督鹌棵贰贩从沉嗣鞔泻笃谂R清等運(yùn)河城市的發(fā)展情況，從其描寫中可以探究出明中期以后運(yùn)河城市的真實(shí)發(fā)展情況。 其四，《金瓶梅》塑造了大量的商人形象，他們中有很多成功商人是依靠運(yùn)河貿(mào)易發(fā)家的。這些運(yùn)河商人的經(jīng)營策略十分先進(jìn)，具有現(xiàn)代化的管理特點(diǎn)，這正是明代中后期商人的真實(shí)寫照。通過研究《金瓶梅》，可以還原明代中后期運(yùn)河商人的經(jīng)商方式和營銷特點(diǎn)，更好地探究《金瓶梅》中的運(yùn)河商貿(mào)問題。
[Abstract]:Jin Ping Mei is the opening work of ancient Chinese novels. It was written at the end of the 16th century and the beginning of the 17th century. It vividly describes the history and social customs of Ming Zhengde, Jiajing, Longqing, Wanli and other dynasties, and truly reflects the trade and commodity circulation of the Canal in the middle and late Ming Dynasty. According to this situation, the paper will start with Jin Ping Mei, focusing on the problem of canal trade in the middle and late Ming Dynasty. First, after the middle Ming Dynasty, the autocratic dynasty fell into an unprecedented political crisis. At the same time, the rapid development of social economy has promoted the disintegration of natural economy, and new changes have taken place in the field of ideology and culture. Under this social background, Jin Ping Mei came out and presented the political, economic and cultural situation in the middle and late Ming Dynasty in a literary way. In order to study the canal trade problems reflected in Jin Ping Mei in the middle and late Ming Dynasty, it is the first prerequisite to grasp the political, economic and cultural order of the era of Jin Ping Mei from a macro point of view. Second, from the middle of Ming Dynasty, the Beijing-Hangzhou Grand Canal became the most important water traffic road in the Ming Dynasty. The Grand Canal made the commodities between different basins begin to flow widely, and promoted the development of commercial trade and commodity economy after the middle of Ming Dynasty. On this basis, the phenomenon of commercialization of agricultural products, handicraft industry has formed a professional production area, and closely combined with commerce. Canal commerce is developing rapidly, and other canal industries are also driven. The development of these canal industries in Ming Dynasty is reflected in Jinpingmei, from which we can see that Jinpingmei is related to the Beijing-Hangzhou Grand Canal and commodity economy to a certain extent. Third, in the middle and late Ming Dynasty, under the action of the Grand Canal, a number of hinterland cities rose rapidly along the Canal, and a large number of towns in the hinterland of the Canal emerged. These cities and towns occupy geographical advantages, get canal logistics, commercial development, urban development level is very high. "Jin Ping Mei" reflects the development of Linqing and other canal cities in the middle and late Ming Dynasty, from its description, we can explore the real development of canal cities after the middle of Ming Dynasty. Fourth, Jin Ping Mei portrays a large number of businessmen, many of whom rely on canal trade families to get rich. The management strategy of these canal businessmen is very advanced and has the characteristics of modern management, which is the true portrayal of the businessmen in the middle and late Ming Dynasty. By studying Jinpingmei, we can restore the business mode and marketing characteristics of canal merchants in the middle and late Ming Dynasty, and better explore the canal trade in Jinpingmei.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：I207.41

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