【摘要】：保險(xiǎn)業(yè)是我國的朝陽產(chǎn)業(yè),是金融業(yè)的一部分,對(duì)我國的經(jīng)濟(jì)建設(shè)和社會(huì)和諧穩(wěn)定起著至關(guān)重要的作用。保險(xiǎn)業(yè)在我國發(fā)展十分迅速,良好穩(wěn)定的政治經(jīng)濟(jì)環(huán)境以及國家政策,法律法規(guī)的不斷完善,為保險(xiǎn)行業(yè)的發(fā)展提供了良好的發(fā)展環(huán)境。大數(shù)據(jù)、云計(jì)算和移動(dòng)互聯(lián)技術(shù)的不斷發(fā)展,為保險(xiǎn)業(yè)的發(fā)展起了巨大的推動(dòng)作用。人民生活水平的不斷提高,保險(xiǎn)觀念的不斷增強(qiáng),為保險(xiǎn)業(yè)的發(fā)展提供了巨大的市場(chǎng)。然而,我國的保險(xiǎn)業(yè)發(fā)展很不均衡。在此形勢(shì)下,ULIC人壽保險(xiǎn)公司作為中小型保險(xiǎn)公司的代表,采取何種發(fā)展戰(zhàn)略是文章研究的方向所在。文章以戰(zhàn)略管理理論為基礎(chǔ),綜合分析宏觀環(huán)境、行業(yè)環(huán)境以及公司內(nèi)部環(huán)境。對(duì)于ULIC公司所面臨的外部環(huán)境,文章主要從公司所面臨的宏觀環(huán)境、行業(yè)環(huán)境進(jìn)行了分析,著重分析了政治法律環(huán)境、經(jīng)濟(jì)環(huán)境、社會(huì)環(huán)境、技術(shù)環(huán)節(jié)、等方面給公司發(fā)展帶來的機(jī)遇,對(duì)于公司的內(nèi)部條件,主要分析了在人力資源、財(cái)力資源、產(chǎn)品研究開發(fā)以及營(yíng)銷能力等方面的優(yōu)勢(shì)和劣勢(shì),利用SWOT分析法劉ULIC公司面臨的機(jī)遇、挑戰(zhàn)、優(yōu)勢(shì)、劣勢(shì)進(jìn)行分析,通過對(duì)幾種可選擇戰(zhàn)略的比較,提出了ULIC公司應(yīng)選擇差異化戰(zhàn)略參與市場(chǎng)競(jìng)爭(zhēng),以實(shí)現(xiàn)建設(shè)綜合金融集團(tuán)的目標(biāo)。為實(shí)現(xiàn)戰(zhàn)略發(fā)展目標(biāo),ULIC人壽保險(xiǎn)公司從產(chǎn)品、服務(wù)、營(yíng)銷渠道、人員、品牌實(shí)行差異化,并應(yīng)采取相應(yīng)的保障措施：一是戰(zhàn)略導(dǎo)向的資源整合與組織優(yōu)化；二是全過程的戰(zhàn)略控制系統(tǒng)強(qiáng)化,三是以客戶為中心的服務(wù)體系完善,四是需求導(dǎo)向的產(chǎn)品與營(yíng)銷創(chuàng)新。
[Abstract]:Insurance is a rising industry and a part of financial industry in China. It plays an important role in the economic construction and social harmony and stability of our country. The development of insurance industry in China is very rapid, a good and stable political and economic environment, as well as national policies, laws and regulations continue to improve, for the development of insurance industry provides a good environment for the development of development. Big data, cloud computing and the continuous development of mobile Internet technology, for the development of insurance industry has played a huge role. The continuous improvement of people's living standard and insurance concept provide a huge market for the development of insurance industry. However, the development of China's insurance industry is very uneven. In this situation, ULIC Life Insurance Company as the representative of small and medium-sized insurance companies, what kind of development strategy is the research direction of the article. Based on the theory of strategic management, this paper comprehensively analyzes the macro-environment, industry environment and internal environment of the company. For the external environment faced by ULIC Company, this paper analyzes the macro-environment and industry environment, especially the political and legal environment, economic environment, social environment, technical link, and analyzes the environment of politics and law, the environment of economy, the environment of society, the link of technology, and so on. As to the internal conditions of the company, it mainly analyzes the advantages and disadvantages of human resources, financial resources, product research and development, marketing ability and so on. By means of SWOT analysis, the opportunities, challenges, advantages and disadvantages of Liu ULIC Company are analyzed. Through the comparison of several alternative strategies, the paper puts forward that ULIC Company should choose differentiation strategy to participate in the market competition, and puts forward that the company should choose the differentiation strategy to participate in the market competition. In order to achieve the goal of building a comprehensive financial group. In order to achieve the strategic development goal, ULIC Life Insurance Company from the product, service, marketing channels, personnel, brand differentiation, and should take the corresponding safeguard measures: first, strategic-oriented resource integration and organizational optimization; The second is the strengthening of the strategic control system in the whole process, the third is the perfection of the customer-centered service system, and the fourth is the demand-oriented product and marketing innovation.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F842.3;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 諸曉玲;石人炳;;農(nóng)村獎(jiǎng)扶制度與新農(nóng)保制度銜接研究[J];江西農(nóng)業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2013年01期

2 路云;;低碳經(jīng)濟(jì)背景下我國保險(xiǎn)產(chǎn)業(yè)可持續(xù)發(fā)展的戰(zhàn)略研究[J];東南大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2011年05期

3 李恒宜;焦冬;;國內(nèi)保險(xiǎn)集團(tuán)戰(zhàn)略趨同的成因與對(duì)策[J];保險(xiǎn)研究;2011年08期

4 陳楠;;中國中小保險(xiǎn)公司發(fā)展戰(zhàn)略探析[J];經(jīng)濟(jì)研究導(dǎo)刊;2011年07期

5 王璐;;淺論我國壽險(xiǎn)公司的戰(zhàn)略管理[J];中外企業(yè)家;2009年10期

6 董迎秋;陶向京;;保險(xiǎn)公司集團(tuán)化戰(zhàn)略發(fā)展模式分析[J];保險(xiǎn)研究;2009年04期

7 金鳳偉;中國社會(huì)保障的歷史沿革與改革模式初探[J];遼寧行政學(xué)院學(xué)報(bào);2003年05期

8 裴天江;開發(fā)客戶的價(jià)值[J];中國保險(xiǎn);2002年09期

9 何鐵彥;三種戰(zhàn)略管理理論的比較分析[J];蘭州商學(xué)院學(xué)報(bào);2002年03期

10 萬峰;人壽保險(xiǎn)商品開發(fā)的步驟[J];保險(xiǎn)研究;2000年12期

相關(guān)重要報(bào)紙文章 前1條

1 劉菲;;服務(wù)新型城鎮(zhèn)化保險(xiǎn)優(yōu)勢(shì)該如何發(fā)揮[N];金融時(shí)報(bào);2014年

，

本文編號(hào)：2451221