當代中國傳媒意識形態(tài)特征探析
發(fā)布時間：2019-02-12 14:02
【摘要】：現(xiàn)當代極速發(fā)展的電子科學技術為傳媒形態(tài)的范式構建注入了新的血液,隨著中國社會主義市場經(jīng)濟的推進,我國傳媒領域的大眾意識形態(tài)呈現(xiàn)出了多元化的特征。在產業(yè)化的大背景下,傳媒作為一種特殊行業(yè),其行業(yè)的意識形態(tài)特征遵循傳媒發(fā)展的客觀規(guī)律�？v觀現(xiàn)代的信息傳遞渠道,傳播信息的介質不僅包括電視、廣播、報刊及電腦網(wǎng)絡,甚至已經(jīng)具象到手機云端、微盟朋友圈、戶外擎天柱、室內液晶屏、互動觸摸屏等形式。大眾傳媒的新聞自由度需要重新進行科學界定。因此,對當代中國傳媒意識形態(tài)特征的研究既是政治、經(jīng)濟、文化發(fā)展的客觀要求,亦是大眾傳播中主體與客體關系和諧發(fā)展的核心問題；完成這一課題,對傳媒意識形態(tài)學起著積極重要的啟示作用。由此可見,研究當代中國傳媒意識形態(tài)的特征,具有較為重要的理論意義及實踐意義： 1.有助于深入解讀傳媒意識形態(tài)的歷史發(fā)展進程。意識形態(tài)相關理論仍舊是二十一世紀最重要的哲學研究課題之一。馬克思、恩格斯在論述到人們的意識時強調——人們的觀念和認識是受社會存在、社會生產條件以及自身的社會關系的影響從而變化的。也就是說,馬克思的意識形態(tài)論中的意識指的是人們在認識和實踐生活的映射和回聲,是現(xiàn)實生活在人腦中的反映。意識形態(tài)實際上是從事社會實踐生產勞動的人們在改造實際生活的時候,不斷改變的自我意識以及思維方式的產物。在我國,經(jīng)過眾多學者對意識形態(tài)論的不斷探究和考察,目前已經(jīng)形成了較為系統(tǒng)、較為完整的意識形態(tài)論,包括俞吾金教授的意識形態(tài)論及中國各界學者對意識形態(tài)的多角度論述,體現(xiàn)著我國學者對意識形態(tài)論研習的豐富經(jīng)驗�？陀^地說,意識形態(tài)并沒有其獨立存在的歷史。本文主要是通過對意識形態(tài)論的內涵分析,特別是馬克思主義意識形態(tài)論原理,試圖歸納傳媒意識形態(tài)論的合理性特征。 2.有助于在中國現(xiàn)階段不斷擴大的傳媒產業(yè)領域,促使傳媒意識形態(tài)繼續(xù)堅持和發(fā)展辯證唯物主義思想。充分認識當代傳媒意識形態(tài)的多元化特征,認識其多重維度之所在,有助于人們在大眾傳播的發(fā)展問題上有更加明確的方向,從而揚棄早期單一的信息傳播形式、被動的接收模式等等,在重新整合的傳媒意識形態(tài)機制下認識和發(fā)展自我價值。本文通過與具體傳媒產業(yè)實例相結合,給出有益于我國傳媒意識形態(tài)發(fā)展的哲學啟示。 3.有助于促進哲學的發(fā)展和繁榮。認識與實踐的辯證關系是意識形態(tài)論得以形成的理論基礎之一,研究傳媒意識形態(tài)有助于揭示馬克思主義哲學原理及辯證法原理是怎樣在大眾傳播的實踐活動中被靈活運用并發(fā)揚光大的。由此及彼,舉一反三,研習現(xiàn)當代中國的傳媒意識形態(tài)顯然可以為哲學、社會學、新聞學等相關學科提供一定的參考價值,同時促進哲學及其他學科的繁榮發(fā)展。
[Abstract]:The rapid development of electronic science and technology has injected new blood into the paradigm construction of media form. With the development of China's socialist market economy, the mass ideology in the field of mass media in China has shown the characteristics of diversification. Under the background of industrialization, as a special industry, the ideological characteristics of media industry follow the objective law of media development. Throughout modern information transmission channels, the media for information transmission not only includes television, radio, newspapers and computer networks, but also has been embodied in mobile phone clouds, microalliance circle of friends, outdoor Optimus Prime, indoor LCD screen, interactive touch screen, and so on. The freedom of news of mass media needs to be redefined scientifically. Therefore, the study of the ideological characteristics of contemporary Chinese media is not only the objective requirement of the development of politics, economy and culture, but also the core issue of the harmonious development of the relationship between subject and object in mass communication. To complete this subject, it plays a positive and important enlightening role in the study of media ideology. Thus, the study of the characteristics of contemporary Chinese media ideology has more important theoretical and practical significance: 1. It is helpful to understand the historical development process of media ideology. Ideology theory is still one of the most important philosophical research topics in the 21 th century. Marx and Engels stressed when discussing people's consciousness that people's ideas and cognition are influenced by social existence, social production conditions and their own social relations. That is to say, the consciousness in Marx's ideology theory refers to the reflection and echo of people's cognition and practice life, and the reflection of real life in human brain. Ideology is actually the product of changing self-consciousness and mode of thinking when people engaged in social practice and productive labor are transforming their real life. In our country, through the continuous exploration and investigation of ideology theory by many scholars, a relatively systematic and complete ideology theory has been formed at present. Including Professor Yu Wujin's ideology and the various views of Chinese scholars on ideology, it reflects the rich experience of Chinese scholars' study of ideology theory. Objectively speaking, ideology has no history of independent existence. This paper tries to summarize the rational characteristics of media ideology theory by analyzing the connotation of ideology theory, especially the principle of Marxist ideology theory. 2. It helps to expand the field of media industry in China at the present stage, and impel the media ideology to persist and develop dialectical materialism. It is helpful for people to have a clearer direction in the development of mass communication and to abandon the single form of information communication in the early stage by fully understanding the pluralistic characteristics of contemporary media ideology and knowing where its multiple dimensions lie. Passive receiving mode, etc., to recognize and develop self-value under the mechanism of reintegrated media ideology. By combining with concrete media industry examples, this paper gives some philosophical revelations beneficial to the development of media ideology in China. 3. It helps to promote the development and prosperity of philosophy. The dialectical relationship between cognition and practice is one of the theoretical bases for the formation of ideology theory. The study of media ideology is helpful to reveal how Marxist philosophical principles and dialectical principles are flexibly applied and carried forward in the practice of mass communication. The study of the media ideology in contemporary China can obviously provide some reference value for philosophy sociology journalism and other related disciplines and promote the prosperity and development of philosophy and other disciplines.
【學位授予單位】：內蒙古大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206
本文編號：2420500
[Abstract]:The rapid development of electronic science and technology has injected new blood into the paradigm construction of media form. With the development of China's socialist market economy, the mass ideology in the field of mass media in China has shown the characteristics of diversification. Under the background of industrialization, as a special industry, the ideological characteristics of media industry follow the objective law of media development. Throughout modern information transmission channels, the media for information transmission not only includes television, radio, newspapers and computer networks, but also has been embodied in mobile phone clouds, microalliance circle of friends, outdoor Optimus Prime, indoor LCD screen, interactive touch screen, and so on. The freedom of news of mass media needs to be redefined scientifically. Therefore, the study of the ideological characteristics of contemporary Chinese media is not only the objective requirement of the development of politics, economy and culture, but also the core issue of the harmonious development of the relationship between subject and object in mass communication. To complete this subject, it plays a positive and important enlightening role in the study of media ideology. Thus, the study of the characteristics of contemporary Chinese media ideology has more important theoretical and practical significance: 1. It is helpful to understand the historical development process of media ideology. Ideology theory is still one of the most important philosophical research topics in the 21 th century. Marx and Engels stressed when discussing people's consciousness that people's ideas and cognition are influenced by social existence, social production conditions and their own social relations. That is to say, the consciousness in Marx's ideology theory refers to the reflection and echo of people's cognition and practice life, and the reflection of real life in human brain. Ideology is actually the product of changing self-consciousness and mode of thinking when people engaged in social practice and productive labor are transforming their real life. In our country, through the continuous exploration and investigation of ideology theory by many scholars, a relatively systematic and complete ideology theory has been formed at present. Including Professor Yu Wujin's ideology and the various views of Chinese scholars on ideology, it reflects the rich experience of Chinese scholars' study of ideology theory. Objectively speaking, ideology has no history of independent existence. This paper tries to summarize the rational characteristics of media ideology theory by analyzing the connotation of ideology theory, especially the principle of Marxist ideology theory. 2. It helps to expand the field of media industry in China at the present stage, and impel the media ideology to persist and develop dialectical materialism. It is helpful for people to have a clearer direction in the development of mass communication and to abandon the single form of information communication in the early stage by fully understanding the pluralistic characteristics of contemporary media ideology and knowing where its multiple dimensions lie. Passive receiving mode, etc., to recognize and develop self-value under the mechanism of reintegrated media ideology. By combining with concrete media industry examples, this paper gives some philosophical revelations beneficial to the development of media ideology in China. 3. It helps to promote the development and prosperity of philosophy. The dialectical relationship between cognition and practice is one of the theoretical bases for the formation of ideology theory. The study of media ideology is helpful to reveal how Marxist philosophical principles and dialectical principles are flexibly applied and carried forward in the practice of mass communication. The study of the media ideology in contemporary China can obviously provide some reference value for philosophy sociology journalism and other related disciplines and promote the prosperity and development of philosophy and other disciplines.
【學位授予單位】：內蒙古大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206
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