【摘要】：著名的城市地區(qū)經(jīng)濟學家帕斯卡爾·馬拉加爾曾說過，將來對世界大多數(shù)人來說，區(qū)別他們的標志是城市和城市的生活形態(tài)，而不是國家。這意味著城市在未來的國民經(jīng)濟和社會發(fā)展中扮演著越來越重要的作用。隨著全球經(jīng)濟一體化的不斷深入以及我國改革開放程度的不斷擴大，國家間的競爭早已被城市間的競爭所替代。城市作為區(qū)域政治、經(jīng)濟和文化的中心，在社會發(fā)展中起著不可忽視的作用。而城市形象作為區(qū)別城市的標識，越來越多的被全世界人們所關(guān)注。 現(xiàn)如今，我國的城市形象傳播已經(jīng)進入到了重要的發(fā)展階段。各個城市都已逐步認識到了城市品牌塑造對于城市形象傳播的決定性作用。但是，由于品牌意識的缺失以及對受眾心理研究的不足，，導致在城市形象傳播的過程當中仍然存在著一些問題。本文以長春市為討論對象，結(jié)合相關(guān)研究中的經(jīng)驗和教訓，針對城市形象傳播中存在的一些問題進行系統(tǒng)分析。結(jié)果表明：長春的城市形象傳播較我國其他一些發(fā)達城市相比還處于起步階段，傳播方式和傳播內(nèi)容還有待深入探索。 本論文首先對長春的城市形象傳播現(xiàn)狀出發(fā)，結(jié)合長春的歷史形象沿革，總結(jié)出長春區(qū)別于其他城市所獨有的特殊優(yōu)勢、以及在城市形象傳播過程中亟待解決的問題。同時結(jié)合國內(nèi)三個成功的城市形象傳播案例進行分析，提出對長春城市形象傳播方面的一些解決策略。通過本文的分析，希望能夠為長春在未來的城市形象傳播和城市品牌塑造活動提供一些指導和借鑒。
[Abstract]:Pascal Malagar, a famous urban economist, once said that for most people in the world in the future, the difference between them is the city and its life style, not the state. This means that cities are playing an increasingly important role in the future national economy and social development. With the deepening of global economic integration and the continuous expansion of China's reform and opening up, the competition among countries has been replaced by the competition among cities. As the center of regional politics, economy and culture, city plays an important role in social development. The image of the city as the symbol of the difference between the city, more and more people around the world. Nowadays, China's urban image communication has entered an important stage of development. Each city has gradually recognized the decisive role of city brand shaping for the transmission of city image. However, due to the lack of brand awareness and the lack of psychological research on the audience, there are still some problems in the process of city image transmission. This paper takes Changchun as the discussion object, combines the experience and the lesson in the related research, carries on the systematic analysis to some problems existing in the city image dissemination. The results show that the city image communication of Changchun is still in its infancy compared with other developed cities in China. Based on the current situation of Changchun's urban image communication and the history of Changchun's historical image, this paper summarizes the special advantages that Changchun is unique to other cities and the problems to be solved in the process of city image communication. At the same time, three successful cases of city image communication in China are analyzed, and some solutions to Changchun city image communication are put forward. Through the analysis of this paper, we hope to provide some guidance and reference for Changchun's future urban image dissemination and urban brand building activities.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G206

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