【摘要】：近年來,受唯收視率馬首是瞻的錯(cuò)誤觀念引導(dǎo)及行業(yè)內(nèi)雜亂無序的競(jìng)爭(zhēng)環(huán)境影響,我國(guó)電視娛樂節(jié)目日漸出現(xiàn)過度娛樂化問題及三俗化傾向,但其理應(yīng)承擔(dān)的社會(huì)公益責(zé)任卻被極大忽視。在此背景下,出于國(guó)家政策的強(qiáng)制規(guī)定,社會(huì)輿論的高度關(guān)注以及來自媒體、節(jié)目自身、受眾、企業(yè)多方的迫切需求,娛樂節(jié)目的公益化變革成為其謀求長(zhǎng)遠(yuǎn)發(fā)展的有效路徑,并逐漸成為一種發(fā)展趨勢(shì)。當(dāng)下娛樂節(jié)目公益化雖然呈現(xiàn)出一派繁榮景象,但其發(fā)展現(xiàn)狀卻不容樂觀。走公益化道路的節(jié)目越來越多,各種問題也逐漸出現(xiàn)。如果不能及時(shí)采取有效措施加以修正,則娛樂節(jié)目公益化之路的前景令人堪憂。鑒于此,本文在搜集大量娛樂節(jié)目資料基礎(chǔ)上,系統(tǒng)歸納了娛樂節(jié)目公益化所采用的多種方式,富有獨(dú)創(chuàng)性地將其細(xì)分為公益主題貫穿式、公益環(huán)節(jié)置入式、選取公益題材式、宣揚(yáng)文明理念式及附加公益字幕式五種類型。并深入揭示了公益化變革中產(chǎn)生的各種問題:娛樂性與商業(yè)性色彩過濃、創(chuàng)意表現(xiàn)水平參差不齊、公益化方式與節(jié)目自身狀況不匹配、公益主題過于狹隘且缺乏時(shí)效性、節(jié)目生命周期趨于短暫化等。在此基礎(chǔ)上,本文嘗試從外部生態(tài)環(huán)境、相關(guān)參與主體及節(jié)目自身三方面入手,詳盡剖析了影響公益化變革的各種因素。并試圖從優(yōu)化政治、經(jīng)濟(jì)及文化等外部宏觀環(huán)境,建立與企業(yè)、受眾、媒體及公益資源等相關(guān)參與主體間的良性合作關(guān)系,全面提升節(jié)目自身制作水平等多個(gè)層面提出了系統(tǒng)性的應(yīng)對(duì)方案,以期促進(jìn)我國(guó)電視娛樂節(jié)目公益化呈現(xiàn)健康可持續(xù)發(fā)展?fàn)顟B(tài)。
[Abstract]:In recent years, influenced by the misconception of ratings and the disorderly competition environment in the industry, the problem of excessive entertainment and the tendency of "three vulgarization" appear gradually in our country's TV entertainment programs. However, its social public welfare responsibility should be greatly ignored. In this context, due to the compulsory provisions of national policies, the high concern of public opinion and the urgent needs of the media, programs themselves, audiences and enterprises, the public welfare transformation of entertainment programs has become an effective way for them to seek long-term development. And gradually become a trend of development. Although the public welfare of entertainment shows a prosperous scene, its development is not optimistic. There are more and more programs on the road of commonweal, and various problems appear gradually. If it is not timely to take effective measures to correct, entertainment programs public-spirited prospects are worrying. In view of this, this paper, on the basis of collecting a large number of entertainment program data, systematically summarizes the various ways used in the public welfare of entertainment programs. Promote the concept of civilization and additional public subtitle five types. And deeply reveals the various problems arising in the reform of public welfare: entertainment and commercial color too strong, creative performance level is uneven, the public welfare mode and the program itself does not match, the public interest theme is too narrow and lack of timeliness, The program life cycle tends to be short, etc. On this basis, this paper attempts to analyze the factors that affect the change of public welfare from three aspects: the external ecological environment, the relevant participants and the program itself. And try to optimize the external macro environment, such as politics, economy and culture, and establish a good cooperative relationship with enterprises, audiences, media and public welfare resources. In order to promote the state of healthy and sustainable development of TV entertainment programs in China, the author puts forward systematic countermeasures in order to promote the public welfare of TV entertainment programs.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G222

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本文編號(hào)：2322344