本文選題：工程咨詢 + 服務業(yè)��； 參考：《山東師范大學》2015年碩士論文

【摘要】：近年來，隨著國家在政策層面對咨詢服務產(chǎn)業(yè)不斷加大鼓勵與扶持力度，我國的工程咨詢業(yè)發(fā)展迅猛，從業(yè)的企業(yè)數(shù)量持續(xù)增長，造成行業(yè)內(nèi)企業(yè)間競爭日趨加劇。為確保能在殘酷的競爭中更好地生存，，全面分析行業(yè)狀況，及時更新公司自身發(fā)展思路顯得尤為必要。 論文著重以HRTC建設咨詢公司為研究樣本，理論分析聯(lián)系實證分析，定性研究結(jié)合定量研究，積極采取案例研究，對公司進行全面研究分析。 論文從政治、經(jīng)濟、社會、技術(shù)等方面分析HRTC建設咨詢公司所處的宏觀環(huán)境，并用波特五力模型分析公司的行業(yè)環(huán)境；從人力、市場、技術(shù)等方面分析公司現(xiàn)有資源，從財務、營銷、創(chuàng)新等方面分析公司自身能力，從培訓、用人、獎懲等方面分析公司制度因素，以這“三個角度”將公司的內(nèi)部環(huán)境予以立體且詳細地分析。同時，設計了面向公司職員的調(diào)查問卷，通過數(shù)據(jù)整理分析為戰(zhàn)略制定找到現(xiàn)實依據(jù)。通過對公司資源能力的優(yōu)勢、劣勢進行分析，得出了企業(yè)核心競爭力分析結(jié)果。 本文研究認為，HRTC建設咨詢公司應采取集中增長、一體化發(fā)展的組合戰(zhàn)略模式，并從業(yè)務選擇戰(zhàn)略、市場競爭戰(zhàn)略、品牌戰(zhàn)略、戰(zhàn)略聯(lián)盟戰(zhàn)略等四個方面規(guī)劃了公司今后的發(fā)展道路。最后，在戰(zhàn)略實施方面從市場開拓、品牌建設、組織結(jié)構(gòu)、業(yè)務策略、業(yè)務流程、資源調(diào)整、企業(yè)文化建設等七個方面提出具體任務，并劃分了實施階段、明確了實施重點，努力保障公司發(fā)展戰(zhàn)略順利實施。
[Abstract]:In recent years, with the increasing encouragement and support to the consulting service industry at the policy level, the engineering consulting industry in China has developed rapidly and the number of enterprises employed has continued to increase, resulting in the increasingly fierce competition among enterprises in the industry. In order to ensure a better survival in the cruel competition, it is particularly necessary to analyze the situation of the industry and update the company's own development ideas in time. This paper focuses on HRTC construction consulting company as a research sample, theoretical analysis combined with empirical analysis, qualitative research combined with quantitative research, actively take the case study, comprehensive research and analysis of the company. This paper analyzes the macro environment of HRTC construction consulting company from the aspects of politics, economy, society and technology, analyzes the industry environment of the company with Porter's five-force model, analyzes the existing resources of the company from the aspects of manpower, market, technology, etc. Marketing, innovation and other aspects of the analysis of the company's own ability, from the training, personnel, rewards and punishments and other aspects of the analysis of corporate system factors, with this "three angles" to the company's internal environment to be three-dimensional and detailed analysis. At the same time, the questionnaire for company staff is designed to find the realistic basis for strategy making through data collation and analysis. Through the analysis of the advantages and disadvantages of the company's resource ability, the analysis result of the enterprise's core competence is obtained. This paper thinks that HRTC construction consulting company should adopt the combination strategy mode of concentrated growth and integrated development, and choose the strategy of business, market competition strategy, brand strategy, etc. Strategic alliance strategy and other four aspects of the company's future development path. Finally, in the implementation of the strategy from the market development, brand building, organizational structure, business strategy, business processes, resource adjustment, corporate culture construction and other seven specific tasks, and divided the implementation phase, clear implementation focus, Strive to ensure the smooth implementation of the company's development strategy.
【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F282

【參考文獻】

相關期刊論文 前10條

1 王凱;綜合性工程咨詢企業(yè)競爭結(jié)構(gòu)分析[J];中國工程咨詢;2005年10期

2 徐景明,林旭;企業(yè)戰(zhàn)略管理理論的演進與發(fā)展[J];華東經(jīng)濟管理;2001年S1期

3 薛求知,孔德洋;創(chuàng)新視角的企業(yè)持續(xù)競爭優(yōu)勢[J];經(jīng)濟理論與經(jīng)濟管理;2004年03期

4 李怡靖;企業(yè)核心能力理論回顧[J];經(jīng)濟問題探索;2004年01期

5 王革 ,吳練達 ,張亞輝;企業(yè)戰(zhàn)略管理理論演進與展望[J];科學學與科學技術(shù)管理;2004年01期

6 曹興;栗亮亮;;基于項目負責人制的科研項目管理研究[J];科學學與科學技術(shù)管理;2006年10期

7 張建東,項保華;SWOT的缺陷[J];企業(yè)管理;2005年01期

8 凌玲;凌紅;;基于波士頓矩陣法的組織用人策略分析[J];江蘇商論;2009年01期

9 李建兵;;企業(yè)戰(zhàn)略理論集萃[J];現(xiàn)代管理科學;2006年01期

10 馬利華;;企業(yè)戰(zhàn)略理論發(fā)展述評[J];現(xiàn)代物業(yè)(中旬刊);2010年09期

本文編號：2030893