本文選題：微博 + 評論轉(zhuǎn)發(fā)　； 參考：《南京師范大學(xué)》2014年碩士論文

【摘要】：微博作為一種互聯(lián)網(wǎng)應(yīng)用,秉承著自由、開放和共享的網(wǎng)絡(luò)精神,與過去的傳統(tǒng)媒介形式相比,前所未有地賦予了每一個擁有微博的主體自由表達(dá)和交流的渠道。作為微博最常用的功能,評論和轉(zhuǎn)發(fā)對微博信息的擴(kuò)散傳播作用特殊,微博引發(fā)的每一次事件都離不開微博用戶對微博信息的評論和轉(zhuǎn)發(fā),用戶積極參與微博中的熱門話題的討論,才能產(chǎn)生微博對事件的放大效應(yīng),掀起微博事件的一次次浪潮。本文借鑒場論,從行為、心理和社會環(huán)境三個層面分析微博用戶評論轉(zhuǎn)發(fā)行為,認(rèn)為用戶這種行為的發(fā)生是微博媒介場、心理場和社會場共同影響的結(jié)果。 微博作為一種新媒介,為其用戶行為的發(fā)生提供了行為環(huán)境,裂變式的傳播模式是對傳統(tǒng)傳播模式的變革,快速而去中心化的傳播方式和獨有的“評論兼轉(zhuǎn)發(fā)”的功能極大地吸引著用戶參與微博敘事。在信息時代中長大、生活的一代,交流和認(rèn)知范圍都被無限擴(kuò)大,而在微博中,人們遭遇認(rèn)知失衡時,調(diào)節(jié)的手段就是參與評論和轉(zhuǎn)發(fā)。處在微博中的個體之間不斷交流和暗示又促成了群體心理的形成,群體心理又會成為一個心理場,用戶在個體心理和群體心理場的影響中產(chǎn)生行為。社會作為行為的宏觀背景,仔細(xì)研究會發(fā)現(xiàn)微博用戶評論轉(zhuǎn)發(fā)行為受到社會形態(tài),經(jīng)濟(jì)文化等因素的影響。 用戶行為的發(fā)生是個復(fù)雜的過程,每一次的評論轉(zhuǎn)發(fā)都可能受到用戶行為環(huán)境、心理和社會中政治經(jīng)濟(jì)文化等因素的影響。因此,分析用戶的這種行為不僅要從個體自身的微觀層面來解讀,也應(yīng)結(jié)合社會宏觀因素,這樣才能全面認(rèn)識和理解用戶行為產(chǎn)生的原因。
[Abstract]:As a kind of Internet application, Weibo is based on the spirit of freedom, openness and sharing. Compared with the traditional media form in the past, Weibo has given every subject with Weibo a free channel of expression and communication. As the most commonly used function of Weibo, comments and retweets play a special role in the diffusion and dissemination of Weibo messages. Every event caused by Weibo is inseparable from the comments and forwarding of Weibo messages by Weibo users. Only when users actively participate in the discussion of hot topics in Weibo, can they produce the amplification effect of Weibo to events and raise the wave of Weibo events again and again. Based on field theory, this paper analyzes the behavior of Weibo user comment and forwarding from three aspects of behavior, psychology and social environment, and thinks that the occurrence of user's behavior is Weibo media field. As a new medium, Weibo provides a behavioral environment for the occurrence of its user's behavior. The fission mode of communication is a transformation of the traditional communication mode. Rapid and decentralized dissemination and unique "comment and forward" function greatly attract users to participate in Weibo narration. Growing up in the information age, the generation of life, communication and cognitive range are infinitely expanded. In Weibo, when people encounter cognitive imbalance, the means of adjustment is to participate in comments and retweets. The continuous communication and suggestion among individuals in Weibo promote the formation of group psychology, and group psychology will become a psychological field, and users will act in the influence of individual psychology and group psychological field. As the macro background of behavior, we can find that the behavior of Weibo user comment and forwarding is influenced by social formation, economy and culture, etc. The occurrence of user behavior is a complicated process. Each comment retweeting may be influenced by the user's behavior environment, psychology and social political, economic and cultural factors. Therefore, it is necessary to analyze the user's behavior not only from the micro level of the individual, but also from the macro factors of the society, so as to fully understand and understand the causes of the user's behavior.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G206

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