本文選題：德國形象 + 《德國》雜志��； 參考：《浙江大學》2014年碩士論文

【摘要】：本文的研究對象是由德國外交部和法蘭克福社會文獻媒體出版社聯合出版的雜志《德國》,其主要任務是對外傳播德國形象。它是中國德語學習者比較容易接觸到的一本德語刊物,因此,該雜志所提供的信息是中國德語學習者形成德國形象認知的來源之一。 為分析《德國》所傳播的國家形象及其塑造策略,本文選擇了2011年和2012年兩年的共八期雜志作為研究對象,分別針對“形象”概念中的兩個組成部分,即：認知因素和情感因素,對議程設置和態(tài)度塑造策略進行析讀。首先,本文通過對議程設置分析,總結了《德國》在政治、經濟、文化、科學、生活等五個領域里的議程內容,以及通過文本所傳播的德國國家形象。分析得出的揚棄規(guī)律顯示,《德國》這本雜志具有刻意美化德國形象的意圖。其次,本文以思考可能性模型(Elaboration-Likelihood-Modell)為依據,分析雜志的態(tài)度塑造策略。本文通過分析發(fā)現,《德國》在態(tài)度塑造上采用了中心路線和外圍路線策略,在中心路線的運用中,雜志以“德國作為問題解決者”身份塑造和美化自身形象,在外圍路線上則借助正面簡化和人物情感對比化的圖片展示手法,以達到塑造讀者接受德國美好國家形象和價值觀的目的。
[Abstract]:The research object of this paper is Germany, a magazine jointly published by the German Foreign Ministry and Frankfurt Social Literature Media Press, the main task of which is to spread the image of Germany. It is a German publication accessible to Chinese German learners. Therefore, the information provided by the magazine is one of the sources for Chinese German learners to form German image cognition. In order to analyze the national image spread by Germany and its shaping strategy, this paper chooses eight issues of magazines in 2011 and 2012 as the research object, focusing on the two components of the concept of "image", respectively. Namely: cognitive factors and affective factors, analysis of agenda setting and attitude shaping strategies. First of all, through the analysis of agenda setting, this paper summarizes the agenda content of Germany in five fields: politics, economy, culture, science and life, as well as the national image of Germany spread through the text. The rule of sublation shows that the magazine is intended to beautify Germany's image. Secondly, based on the possibility model Elaboration-Likelihood-Modell, this paper analyzes the attitude shaping strategies of the magazine. Through the analysis, it is found that Germany adopts the central route and the peripheral route strategy in the attitude shaping. In the application of the central route, the magazine portrays and beautifies its own image with the identity of "Germany as the problem solver". In the peripheral route, the image display technique of positive simplification and character emotion contrast is used to create readers' acceptance of Germany's beautiful national image and values.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G239.516;H33

【共引文獻】

相關期刊論文 前1條

1 劉麗;;德國對外傳播中的國家形象塑造——以對外雜志《德國》為例[J];德國研究;2011年01期

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本文編號：1986296