本文選題：人壽保險 + 中小型保險公司�。� 參考：《大連理工大學(xué)》2014年碩士論文

【摘要】：中國的人身保險產(chǎn)業(yè)在經(jīng)過20多年的驚人發(fā)展以后,取得了輝煌的成就。但是即便如此,中國的人壽公司由于行業(yè)起步晚,公司整體規(guī)模普遍偏小,實力偏弱。如何改變?nèi)藟凼袌龃?公司規(guī)模小,實力偏弱的現(xiàn)狀,因此需要對中小型保險所面對的保險市場進(jìn)行分析研究,探索制定中小型保險公司的發(fā)展戰(zhàn)略,從而為中小型保險公司高效運營和健康發(fā)展奠定基礎(chǔ)。 本文以中融人壽保險公司Z市分公司為研究對象,對公司業(yè)務(wù)發(fā)展的外部環(huán)境和內(nèi)部環(huán)境進(jìn)行了深入分析,提出了公司發(fā)展戰(zhàn)略、實施辦法與措施。論文首先對戰(zhàn)略管理理論、業(yè)務(wù)差異化戰(zhàn)略及中小型保險公司發(fā)展戰(zhàn)略相關(guān)理論進(jìn)行較為全面的綜述；其次,分析了中融人壽公司Z市分公司業(yè)務(wù)所面對的政治、經(jīng)濟(jì)、社會文化和營銷技術(shù)等外部市場環(huán)境,及Z市分公司所面臨的競爭環(huán)境；并從Z市分公司的財力、產(chǎn)品系列、營銷水平、人力資源水平四個方面對其內(nèi)部環(huán)境進(jìn)行分析,了解公司的內(nèi)部環(huán)境。在分析分公司業(yè)務(wù)的內(nèi)外部環(huán)境的基礎(chǔ)上,通過SWOT矩陣分析,進(jìn)行深層次地了解分公司業(yè)務(wù)所擁有的優(yōu)勢和機(jī)會,同時分析其內(nèi)部劣勢與面臨的威脅。最后,論文在全面分析的基礎(chǔ)上,提出了中融人壽保險公司Z市分公司發(fā)展戰(zhàn)略選擇與目標(biāo),分析了公司應(yīng)該采取的戰(zhàn)術(shù)規(guī)劃,并指出公司發(fā)展戰(zhàn)略的實施辦法與措施。 論文經(jīng)過研究得出結(jié)論,中融人壽保險公司Z市分公司應(yīng)該在產(chǎn)品的創(chuàng)新化上下功夫,努力推進(jìn)人才隊伍的建設(shè)和儲備,展開差異化競爭發(fā)展策略,在專業(yè)的細(xì)分市場形成自己的優(yōu)勢,為將來的進(jìn)一步擴(kuò)張奠定良好的基礎(chǔ)。
[Abstract]:After more than 20 years of amazing development, China's life insurance industry has made brilliant achievements. But even so, China Life is generally small and weak because of the late start of the industry. How to change the current situation of large market, small scale and weak strength of life insurance companies, so it is necessary to analyze and study the insurance market faced by small and medium-sized insurance companies, and to explore the development strategy of small and medium-sized insurance companies. Thus for the small and medium-sized insurance company efficient operation and healthy development lay the foundation. Taking Z City Branch of Zhongrong Life Insurance Company as the research object, this paper makes a deep analysis of the external and internal environment of the company's business development, and puts forward the development strategy, implementation measures and measures of the company. Firstly, the thesis summarizes the theory of strategic management, business differentiation strategy and the development strategy of small and medium-sized insurance companies. Secondly, it analyzes the politics and economy of Z branch of Zhonggrong Life Insurance Company. The external market environment, such as social culture and marketing technology, as well as the competition environment faced by Z branch, are analyzed from four aspects: financial resources, product series, marketing level and human resource level of Z city branch. Understand the company's internal environment. On the basis of analyzing the internal and external environment of branch business, through the analysis of SWOT matrix, this paper makes a deep understanding of the advantages and opportunities of branch business, and at the same time analyzes its internal disadvantages and threats. Finally, on the basis of comprehensive analysis, the paper puts forward the choice and target of development strategy of Zhongrong Life Insurance Company Z Branch, analyzes the tactical planning that should be adopted by the company, and points out the implementation methods and measures of the company's development strategy. Through the research, the paper draws a conclusion that Zhongrong Life Insurance Company Z City Branch should make great efforts to promote the construction and reserve of talent team and develop the strategy of differentiated competition development in the innovation of products. In the professional segment of the market to form their own advantages for further expansion in the future lay a good foundation.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F842.3;F272

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本文編號：1930804