本文選題：電視檔期 + 訴求　； 參考：《中國藝術(shù)研究院》2015年碩士論文

【摘要】：近年來,隨著電視市場化水平的不斷提高,電視節(jié)目編排迅速從“配角”變?yōu)榱恕爸鹘恰?電視編排理念也逐步深化,從以前的不自覺到自覺到現(xiàn)如今的精心設(shè)計,其中針對節(jié)假日期間的特殊編排越來越受到電視臺的重視,呈現(xiàn)節(jié)假日電視與節(jié)假日主題普遍相關(guān)的電視文化現(xiàn)象,即電視檔期現(xiàn)象。電視檔期的產(chǎn)生源于對電視內(nèi)在規(guī)律的遵循,源于“受眾本位”理念的把握,是針對受眾的收視時間和接受心理進行的特殊節(jié)目編排。各國各地區(qū)在發(fā)展中,形成不同的政治、經(jīng)濟、文化形態(tài),電視媒體作為一種公共傳播方式,發(fā)揮著傳遞政治信息、價值導(dǎo)向、文化熏陶、娛樂大眾的職能,不同的國家地區(qū)有不同的側(cè)重。在中國內(nèi)地,電視有“一仆三主”的喉舌功能、社會責任和經(jīng)濟功能。因而,以電視檔期為機緣的節(jié)目編排,便有了政治意義、文化意義和經(jīng)濟意義。其節(jié)目內(nèi)容的組織和制作,是政治訴求、文化訴求和經(jīng)濟訴求合力的結(jié)果。在我國電視體制深化改革的過程中,電視媒體的產(chǎn)業(yè)屬性逐漸凸顯,電視媒體從財政支撐的襁褓中走向市場,面對激烈的媒體競爭,爭奪收視市場。雖然電視檔期在客觀上有助于電視節(jié)目的策劃制作和電視媒體社會責任及歷史使命的踐行,但是究其根本,電視檔期是為了與觀眾形成在節(jié)日期間新的契約關(guān)系,培養(yǎng)受眾的新的收視習慣,從而實現(xiàn)對于收視市場的占有�？偠灾�,電視檔期有助于社會效益和經(jīng)濟效益的雙豐收,但是最終是為了尋求市場。
[Abstract]:In recent years, with the continuous improvement of the level of television marketization, television programming has rapidly changed from "supporting actors" to "protagonists," and the concept of television programming has gradually deepened, from the previous unconscious to conscious to the present meticulous design.TV stations pay more and more attention to the special arrangement during the holidays, and present the TV cultural phenomenon which is generally related to the holiday theme, that is, the phenomenon of TV season.The generation of TV quality comes from following the inherent laws of television and from the grasp of the concept of "audience orientation", which is a special program arrangement aimed at the audience's viewing time and reception psychology.In the process of development, various countries and regions have formed different political, economic and cultural forms. As a means of public communication, television media play a role in transmitting political information, guiding value, edifying culture and entertaining the public.Different countries and regions have different emphases.In mainland China, TV has the mouthpiece function of "one servant and three masters", social responsibility and economic function.As a result, the TV program arrangement has political, cultural and economic significance.The organization and production of the program content is the result of the combination of political, cultural and economic demands.In the process of deepening the reform of TV system in our country, the industry attribute of TV media has gradually become prominent. TV media has moved from the cradle of financial support to the market, facing the fierce media competition and competing for the viewing market.Although television quality is objectively conducive to the planning and production of television programs and the social responsibility and historical mission of the television media, the fundamental reason for this is to form a new contractual relationship with the audience during the holiday period.Cultivate the audience's new viewing habits, thus realizing the possession of the viewing market.To sum up, TV schedules are good for both social and economic benefits, but ultimately seek the market.
【學位授予單位】：中國藝術(shù)研究院
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G222

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