本文選題：大型體育賽事　切入點：無錫　出處：《當代體育科技》2016年18期

【摘要】：在現(xiàn)如今,體育賽事的商業(yè)化操作漸趨成熟,大型體育賽事既有政府主導,也有市場營銷,其帶來的綜合效益對城市發(fā)展產(chǎn)生了較大影響。該文結(jié)合體育賽事的內(nèi)涵和外延,以無錫市為例,分析大型體育賽事對舉辦地城市發(fā)展的積極作用及影響,主要體現(xiàn)在政治、經(jīng)濟、社會和文化三個方面。
[Abstract]:Nowadays, the commercial operation of sports events is gradually maturing, the large-scale sports events are both government-led and market-oriented, the comprehensive benefits it brings have a great impact on the development of the city. This paper combines the connotation and extension of sports events. Taking Wuxi as an example, this paper analyzes the positive effect and influence of large-scale sports events on the development of the host city, which is mainly reflected in three aspects: politics, economy, society and culture.
【作者單位】： 無錫職業(yè)技術(shù)學院體育部;
【分類號】：G80-05
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本文編號：1683641