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  本文選題：體育周刊　切入點：特質　出處：《南京體育學院》2015年碩士論文

【摘要】：體育期刊是民國時期體育信息傳播的主要媒介,對體育運動的推廣和普及、人們體育觀念的轉變、不同體育文化間的交融都產(chǎn)生著重要的影響。民國時期出版的體育期刊相當多,有100多種,青島《體育周刊》僅是其中一個�！扼w育周刊》1933年12月1日在青島創(chuàng)刊,由青島體育協(xié)進會出版。該刊是華北地區(qū)所創(chuàng)辦的第一家體育期刊,在青島市為創(chuàng)舉,是實施學校體育、社會體育的指南。由于受到當時社會中戰(zhàn)爭、政治、經(jīng)濟等多方面的影響,我國近代的體育報刊雖然數(shù)量不少,但在質量上良莠不齊,大部分體育刊物被迫中途�？�,存在三年以上的更是屈指可數(shù)。伴隨著1937年7月抗日戰(zhàn)爭的全面爆發(fā),《體育周刊》被迫�？�。本篇論文將以青島體育協(xié)進會創(chuàng)刊的《體育周刊》作為研究對象,對此周刊的創(chuàng)刊者、創(chuàng)刊背景、創(chuàng)刊宗旨、受眾群體、存續(xù)時間等進行介紹與分析,以《體育周刊》的傳播內容做為具體的載體進行介紹與解讀,從而總結出體育周刊的時代性內容特質。一、大力宣揚“體育救國”,契合時代背景。二、《體育周刊》以問題為導向,宣揚體育普遍化、大眾化和科學化。三、《體育周刊》探討、倡言體育普遍化、大眾化和科學化的路徑和方法。四、引導社會成員的認知和行為,使大眾服從和服務于體育救國。最后對《體育周刊》的傳播效果進行分析。通過對《體育周刊》時代性內容特質的分析,從而得出《體育周刊》對現(xiàn)代體育紙媒發(fā)展的啟示。一、現(xiàn)代體育紙媒的傳播內容要服務于國家體育事業(yè)發(fā)展。二、現(xiàn)代體育紙媒積極迎合大眾體育需求。三、現(xiàn)代體育紙媒積極拓展傳播方式,發(fā)揮整合社會功能引導社會成員認知和行為。
[Abstract]:Sports periodicals are the main media of sports information dissemination in the Republic of China. The blending of different sports cultures has an important influence. During the Republic of China, there were quite a number of sports periodicals, more than 100, among which Qingdao Sports Weekly was only one of them. Sports Weekly was founded in Qingdao on December 1, 1933. Published by the Qingdao Sports Association. The journal is the first sports journal founded in North China. It was founded in Qingdao and is a guide to the implementation of school sports and social sports. Because of the war in society at that time, politics, Because of the influence of economy and other aspects, although the number of sports newspapers and periodicals in modern China is quite large, the quality of sports newspapers and periodicals is mixed, and most sports publications are forced to suspend their publications in the middle of the way. With the outbreak of the Anti-Japanese War in July 1937, Sports Weekly was forced to suspend its publication. This paper will focus on Sports Weekly, which was founded by the Qingdao Sports Association. Introducing and analyzing the founder, the background, the purpose, the audience and the time of existence of this weekly, and taking the content of "Sports Weekly" as the specific carrier to introduce and interpret it. Thus summed up the characteristics of sports weekly content of the times. First, vigorously promote "sports to save the country," fit the background of the times. Second, "Sports Weekly" is problem-oriented, promoting the popularization, popularization and scientization of sports. Third, "Sports Weekly" discusses. To advocate the path and method of popularization, popularization and scientization of sports. Fourth, to guide the cognition and behavior of the members of the society, Finally, it analyzes the communication effect of Sports Weekly. Through the analysis of the characteristics of the contemporary content of Sports Weekly, Thus, the enlightenment of Sports Weekly to the development of modern sports paper media is obtained. First, the communication content of modern sports paper media should serve the development of national sports cause. Secondly, modern sports paper media actively meet the needs of mass sports. Modern sports paper media actively expand the mode of communication, play an integrated social function to guide the cognition and behavior of social members.
【學位授予單位】：南京體育學院
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G237.5

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本文編號：1653547