本文選題：拉薩市　切入點：經(jīng)營性健身俱樂部　出處：《成都體育學(xué)院》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來，隨著我國經(jīng)濟發(fā)展，國民生產(chǎn)總值不斷增長，重視身體健康、追求生活質(zhì)量已成為現(xiàn)代人們?nèi)粘Ｉ钪械闹匾M成部分，，參加健身俱樂部從事健身活動已經(jīng)成為一種社會潮流。拉薩是西藏自治區(qū)政治、經(jīng)濟、文化、交通的樞紐中心，西部大開發(fā)和西藏鐵路的全線貫通，使拉薩的經(jīng)濟得到快速增長，同時拉薩體育事業(yè)也面臨前所未有的發(fā)展機遇。 為此，以拉薩市八家以乒乓球?qū)I(yè)經(jīng)營、以乒乓球為主經(jīng)營其他項目為輔經(jīng)營和以乒乓球作為經(jīng)營內(nèi)容之一的經(jīng)營性健身俱樂部為研究對象，采用文獻資料、問卷調(diào)查法、專家訪談法、實地考察法、邏輯分析法和數(shù)理統(tǒng)計等研究方法在對拉薩市城關(guān)區(qū)進行實地調(diào)查的基礎(chǔ)上，從拉薩市經(jīng)營性健身俱樂部的經(jīng)營者構(gòu)成、教練員構(gòu)成、練習(xí)者構(gòu)成者三個層面分析拉薩市經(jīng)營性健身俱樂部乒乓球項目的開展情況，找出制約乒乓球項目在拉薩市經(jīng)營性健身俱樂部開展中存在的問題，整理分析原因，并提出發(fā)展建議。 通過研究獲得以下結(jié)論：（1）拉薩市經(jīng)營性健身俱樂部乒乓球場地器材嚴(yán)重不足，并且設(shè)施比較破舊，乒乓球多以上臺練習(xí)為主，目前場地設(shè)施遠(yuǎn)不能滿足廣大愛好者的需求；俱樂部經(jīng)營方式單一，不合理。在調(diào)查中乒乓球項目是拉薩市各族人民所喜愛的體育項目，然而由于俱樂部資金短缺，大多數(shù)經(jīng)營性健身俱樂部都是以乒乓球項目作為內(nèi)容之一的方式經(jīng)營的，這必然在很大程度上降低了乒乓球運動在拉薩市普及與推廣；兼容性太小，相關(guān)配套設(shè)施服務(wù)不全面，經(jīng)營性俱樂部還幾乎處于一個相對較低的服務(wù)層面，相對較好的也只有融入茶座區(qū)域；（2）拉薩市經(jīng)營性健身俱樂部乒乓球教練員學(xué)歷總體水平不高，專業(yè)技術(shù)水平不高，專業(yè)理論知識不夠全面，從業(yè)動機多處于獲取經(jīng)濟利益，技術(shù)來源主要通過大學(xué)或者自己業(yè)余練習(xí)獲得的；（3）練習(xí)者消費意識淡薄，消費方式普遍單一，在參加乒乓球運動的人群中，漢族比較多，藏族占的比重不是很高，練習(xí)者職業(yè)主要集中在公務(wù)員、教育工作者和醫(yī)療人員，參加乒乓球運動練習(xí)者主要以強身健體、興趣愛好、結(jié)識朋友為鍛煉動機，練習(xí)者受季節(jié)性影響很大，宗教信仰濃厚，宗教信徒把大部分時間投入到轉(zhuǎn)經(jīng)、磕頭、轉(zhuǎn)山等宗教活動中，無空暇時間參加體育鍛煉。 針對以上出現(xiàn)的問題提出如下建議對策：（1）完善場地設(shè)施、推行規(guī)模經(jīng)營；（2）提高服務(wù)質(zhì)量，逐步完善配套服務(wù)設(shè)施；（3）拓寬經(jīng)營渠道，推出更多營銷方式；（4）建立俱樂部聯(lián)盟，加大宣傳力度；（5）相關(guān)部門加大行政管理力度；（6）建立免費的國民體質(zhì)檢測點和運動處方服務(wù)站；（7）改善管理、提高教練員執(zhí)教水平；（8）注重乒乓球練習(xí)者終身體育意識的培養(yǎng)；（9）加大學(xué)校體育對乒乓球運動的開展。
[Abstract]:In recent years, with the economic development of our country, the gross national product (GNP) has been increasing constantly. It has become an important part of modern people's daily life to pay attention to physical health and to pursue the quality of life. Participating in fitness clubs has become a social trend. Lhasa is the hub of politics, economy, culture and transportation in the Tibet Autonomous region. Lhasa's rapid economic growth, at the same time Lhasa sports industry is also facing unprecedented opportunities for development. For this reason, eight professional ping-pong clubs in Lhasa city, supplemented by table tennis and other items, and operating fitness clubs with table tennis as one of the management contents, were studied by literature and questionnaire. On the basis of a field investigation of the Chengguan District of Lhasa, from the composition of the operators and coaches of the operating fitness clubs in Lhasa, the research methods of expert interview, field investigation, logical analysis and mathematical statistics are based on the field investigation of the Chengguan District of Lhasa. This paper analyzes the development of table tennis project of Lhasa operating fitness club at three levels, finds out the problems existing in the development of table tennis project in Lhasa operating fitness club, and analyzes the reasons. And put forward the development suggestion. Through the study, we can get the following conclusions: (1) Lhasa operating fitness club table tennis equipment is seriously inadequate, and the facilities are relatively dilapidated, table tennis is mostly on stage exercises, the current site facilities can not meet the needs of the majority of enthusiasts; In the investigation, table tennis is a favorite sport of the people of all nationalities in Lhasa. However, due to the lack of funds of the club, Most of the operating fitness clubs are run in the form of table tennis, which is bound to reduce the popularity and promotion of table tennis in Lhasa to a great extent; the compatibility is too small and the related facilities are not comprehensive. The operating clubs are also almost at a relatively low service level, and the relatively good ones are only to be integrated into the tea house area, the table tennis coaches of the operating fitness clubs in Lhasa do not have a high level of academic qualifications, and the level of professional technology is not high. Professional theoretical knowledge is not comprehensive enough, most of the motivation is to obtain economic benefits, and technical sources are mainly obtained through university or their own amateur exercises. (3) the consumption consciousness of practitioners is weak, and the consumption mode is generally single. Among the people taking part in table tennis, the Han nationality is relatively large, and the proportion of Tibetans is not very high. Practitioners are mainly concentrated in civil servants, educators and medical personnel. Interests and hobbies, friends for exercise motivation, practitioners are affected by the seasonality, religious belief is strong, religious believers spend most of their time to turn the Bible, kowtow, turn mountains and other religious activities, no time to participate in physical exercise. In view of the above problems, some suggestions are put forward as follows: (1) perfect site facilities, carry out large-scale operation, improve service quality, gradually improve supporting service facilities, and gradually improve supporting service facilities, expand business channels, and introduce more marketing methods. (4) establish club alliances. Strengthen publicity efforts (5) the relevant departments will increase administrative efforts and 6) set up free national physique testing points and sports prescription service stations, etc.) improve management. To improve the teaching level of coaches (8) to pay attention to the cultivation of lifelong sports consciousness of table tennis practitioners.) to increase the development of table tennis in school sports.
【學(xué)位授予單位】：成都體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G846

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