本文選題：網(wǎng)絡(luò)輿情　切入點：意見領(lǐng)袖　出處：《黑龍江大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著網(wǎng)絡(luò)用戶數(shù)量的增長,網(wǎng)絡(luò)漸漸成為人的社會化過程中不可或缺的手段,網(wǎng)絡(luò)輿情也將成為考察民意的一個指標。通過對網(wǎng)絡(luò)輿情的概念、特征,在政治、經(jīng)濟、文化與社會方面的影響與網(wǎng)絡(luò)輿情現(xiàn)狀的研究,發(fā)現(xiàn)網(wǎng)絡(luò)輿情的重要性,既能夠促進國家與人民的發(fā)展,也可以分裂祖國與人民的關(guān)系,如何引導(dǎo)將決定其造成的結(jié)果。在網(wǎng)絡(luò)輿情事件中的意見領(lǐng)袖的含義、類別、特征,形成原因及網(wǎng)絡(luò)輿情傳播各階段發(fā)揮的作用分析,體現(xiàn)出意見領(lǐng)袖引導(dǎo)的重要性。通過對網(wǎng)絡(luò)輿情信息的傳遞流程與作用主體及其交互作用的分析,以其為中介構(gòu)建了理論框架,意見領(lǐng)袖的言行態(tài)度觀點對網(wǎng)絡(luò)輿情信息作用主體間的交互作用的影響,改變了網(wǎng)絡(luò)輿情信息的傳播量、傳播速度與內(nèi)容,進而影響著網(wǎng)絡(luò)輿情的熱度、強度與輿情傾向�！�7.23事件”與“小悅悅事件”的實證研究與對比分析,證實意見領(lǐng)袖對網(wǎng)絡(luò)輿情的影響力,指出其非法言行的不良后果,強調(diào)意見領(lǐng)袖嚴格規(guī)范自己的重要性。最后提出以下對策:主動培養(yǎng)網(wǎng)絡(luò)意見領(lǐng)袖;促進與網(wǎng)絡(luò)意見領(lǐng)袖溝通;加大對網(wǎng)絡(luò)意見領(lǐng)袖非法行為的管理力度;建立與網(wǎng)絡(luò)媒體的友好關(guān)系;加強網(wǎng)絡(luò)群體思想教育工作;成立一個較為成熟的網(wǎng)絡(luò)輿情管理中心。
[Abstract]:With the increase in the number of Internet users, the Internet has gradually become an indispensable means in the process of people's socialization. Internet public opinion will also become an indicator of public opinion. Through the concept, characteristics, political and economic aspects of Internet public opinion, The research on the influence of culture and society and the current situation of network public opinion has found that the importance of network public opinion can not only promote the development of the country and people, but also split the relationship between the motherland and the people. How to guide the result that will determine the result. Analysis of the meaning, category, characteristics, formation reason and the function of each stage of network public opinion dissemination of opinion leader in the network public opinion event, Through the analysis of the transmission process of network public opinion information and the interaction of the main body and the interaction, the theoretical framework is constructed with it as the intermediary. The influence of opinion leaders' attitude and attitude on the interaction between the main body of network public opinion information has changed the quantity, speed and content of network public opinion information, and then affected the heat of network public opinion. The empirical study and comparative analysis of "7.23 incident" and "Xiao Yue Yue incident" confirm the influence of opinion leaders on Internet public opinion, and point out the negative consequences of their illegal words and deeds. Finally, the author puts forward the following countermeasures: cultivating the network opinion leader actively, promoting communication with the network opinion leader, strengthening the management of the illegal behavior of the network opinion leader; To establish a friendly relationship with the network media; to strengthen the ideological education of network groups; to establish a more mature network public opinion management center.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G206

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