本文關(guān)鍵詞： 新媒體 詞語(yǔ)化傳播 媒介熱詞 路徑 功能影響　出處：《華南理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來(lái)，我國(guó)的語(yǔ)言生活發(fā)生了顯著的變化，新詞新語(yǔ)、網(wǎng)絡(luò)熱詞、流行語(yǔ)層出不窮，在一批又一批新涌現(xiàn)的熱詞和流行語(yǔ)中，有一類詞語(yǔ)較為特殊，已引起社會(huì)和學(xué)界的廣泛關(guān)注和探討。這類詞語(yǔ)有人稱它為“詞媒體”，有人稱它為“新聞事件流行語(yǔ)”，而大部分人則把它視作“網(wǎng)絡(luò)熱詞”或“流行語(yǔ)”。為了更準(zhǔn)確地反映這類詞語(yǔ)的內(nèi)涵與特點(diǎn)，且便于作深入的研究，，本文稱其為“媒介熱詞”。 具體說(shuō)來(lái)，“媒介熱詞”與某一新聞事件、熱點(diǎn)問(wèn)題、社會(huì)現(xiàn)象、公眾心理等緊密相關(guān)；最初是從某一熱點(diǎn)事件、社會(huì)問(wèn)題或媒介文本中提取的關(guān)鍵詞，然后通過(guò)新媒體廣泛傳播，形成輿論焦點(diǎn)，期間公眾積極參與，有的詞語(yǔ)被傳統(tǒng)媒體引用；詞語(yǔ)在形成了特定的內(nèi)涵之后，公眾以此去表達(dá)同類事件、現(xiàn)象或心理，如“打醬油”、“躲貓貓”、“給力”、“我爸是李剛”等，有的還創(chuàng)造出一系列的同構(gòu)詞，形成某一詞族，如“蒜你狠”、“豆你玩”、“姜你軍”等。由此形成的詞語(yǔ)化傳播現(xiàn)象，本文稱之為“詞語(yǔ)化傳播”。 新媒體語(yǔ)境下的詞語(yǔ)化傳播帶有濃烈的現(xiàn)實(shí)主義色彩，暗含了政治、經(jīng)濟(jì)、文化、消費(fèi)等意識(shí)。本文具體考查新聞事件、熱點(diǎn)問(wèn)題、社會(huì)現(xiàn)象與公眾心理等為何濃縮成詞語(yǔ)、怎樣傳播、影響如何等問(wèn)題；研究媒介熱詞的起源、變化、發(fā)展、高潮噴發(fā)、漸變穩(wěn)定等生成步驟，從傳播學(xué)、新聞學(xué)、語(yǔ)言學(xué)、社會(huì)學(xué)心理學(xué)等角度剖析該些現(xiàn)象。 結(jié)構(gòu)上，本文按照詞語(yǔ)化傳播的概述、生成原因、傳播過(guò)程與路徑、傳播功能影響及問(wèn)題等展開(kāi)研究。第一章是緒論，第二章對(duì)詞語(yǔ)化傳播作個(gè)概述，使媒介熱詞區(qū)別于網(wǎng)絡(luò)熱詞、網(wǎng)絡(luò)流行語(yǔ)和詞媒體；第三章分析詞語(yǔ)化傳播現(xiàn)象生成的原因，分別從社會(huì)文化內(nèi)在影響、泛娛樂(lè)化、編碼解碼等角度探討；第四章研究詞語(yǔ)化傳播的過(guò)程與路徑，利用案例剖析媒介熱詞的傳播軌跡；第五章探討詞語(yǔ)化傳播的功能影響及存在問(wèn)題，運(yùn)用實(shí)證分析法來(lái)研究。 經(jīng)過(guò)研究，本文的一些觀點(diǎn)是：詞語(yǔ)化傳播反映了復(fù)雜多樣、深刻的社會(huì)與文化內(nèi)涵，如民情民意的樸素反映，對(duì)社會(huì)負(fù)面現(xiàn)象的含蓄抗?fàn)�，�?duì)主流意識(shí)形態(tài)、精英文化等的無(wú)形影射，也有民眾追新求異的自我?jiàn)蕵?lè)、降壓與解嘲，對(duì)美好人性的贊頌與追求；同時(shí)，也體現(xiàn)了隨著社會(huì)民主化進(jìn)程的發(fā)展，民眾的公民意識(shí)、參與意識(shí)、輿論監(jiān)督意識(shí)等的不斷提高。
[Abstract]:In recent years, the language life of our country has taken place the remarkable change, the new word, the network hot word, the catchword emerges one after another, one kind of words is quite special in the batch of new emerging hot words and catchwords. Some people call it "word media", some call it "news event buzzword", and most people regard it as "internet hot word" or "catchword". Accurately reflecting the connotations and characteristics of such words, And easy to do in-depth research, this article called it "media hot words." Specifically, "media hot words" are closely related to a news event, a hot issue, a social phenomenon, a public psychology, etc. Then it was widely disseminated through the new media, forming the focus of public opinion, during which the public actively participated, and some words were quoted by the traditional media. After the words had formed a specific connotation, the public used them to express similar events, phenomena or psychology. For example, "fight soy sauce", "hide and seek", "give strength", "my father is Li Gang" and so on. Some have also created a series of isomorphic words to form a certain family of words, such as "garlic you are hard", "beans you play", "Jiang you Jun" and so on. This article calls it "word-based communication". The lexical communication in the context of new media has a strong realism color, implying the consciousness of politics, economy, culture, consumption and so on. This paper specifically examines why news events, hot issues, social phenomena and public psychology are condensed into words. How to spread, how to influence, how to study the origin, change, development, high tide eruption, gradual stability and other generating steps of hot words in the media, from the perspective of communication, journalism, linguistics, sociological psychology and other aspects of the analysis of these phenomena. In terms of structure, this paper carries out the research according to the outline of word-based communication, the reasons of its formation, the process and path of communication, the influence of communication function and the problems, etc. The first chapter is an introduction, the second chapter is an overview of word-based communication. The third chapter analyzes the causes of the phenomenon of word-like communication, discusses the internal influence of social culture, the pan-entertainment, the encoding and decoding, and so on, makes the media hot words different from the network hot words, the network buzzwords and the word media. Chapter 4th studies the process and path of word-based communication, and analyzes the communication path of media hot words by using cases. Chapter 5th discusses the functional impact of word-like communication and its existing problems, and uses empirical analysis to study it. Through research, some viewpoints of this paper are as follows: word-based communication reflects complex and diverse, profound social and cultural connotations, such as the simple reflection of public opinion, implicit resistance to negative social phenomena, and the mainstream ideology. The invisible innuendo of elite culture, there are also people seeking new and different self-entertainment, depressions and mockery, praise and pursuit of good human nature. At the same time, it also reflects the citizen consciousness and participation consciousness with the development of the social democratization process. The constant improvement of public opinion supervision consciousness.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G206

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